Event & Field Marketing Manager

Twilio; Ontario; Hybrid; CAD 81,000 - 102,000; Full time

Job summary

An innovative firm is seeking an Event & Field Marketing Manager to drive demand through strategic field marketing programs. In this role, you will collaborate with sales and marketing teams to create impactful events, both virtual and in-person, that enhance customer engagement and meet revenue goals. With a strong emphasis on organization and project management, you'll develop best practices and manage an annual events calendar. This position offers the chance to make a significant impact in a dynamic environment, where your creativity and strategic thinking can shine. Join a company that values diverse experiences and empowers you to grow your career.

Benefits

Competitive Pay

Generous Time Off

Wellness Leave

Healthcare

Retirement Savings Program

Qualifications

• 5+ years of experience in B2B software event & field marketing.
• Proven ability to work closely with sales organizations.
• Strong understanding of marketing funnel metrics.

Responsibilities

• Plan and execute strategic events, both in-person and virtual.
• Develop internal playbooks for all types of events.
• Maintain and report on budget spend and event results.

Skills

B2B Software Event & Field Marketing

Salesforce

Project Management

Marketing Funnel Metrics

Communication Skills

Tools

Salesforce

Google Apps

Marketo

ON24

Tableau

Slack

Airtable

Job description

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions tohundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands.

See yourself at Twilio

Join the team as Twilio’s next Event & Field Marketing Manager.

About the job

This position is needed to play a key role in further growing Twilio’s social impact. As our new Event & Field Marketing Manager, you will be responsible for helping to drive demand through field marketing programs to meet/exceed our revenue goals. You will partner closely with Sales and cross-functional Marketing teams to concept and deliver strategic field marketing (both in-person and virtual) programs including Twilio Sponsored Live Events, 3rd Party Industry Events, Partner Events, Webinars, Roundtables, and Custom Twilio.org Experiences.

Responsibilities

In this role, you’ll:

• Plan and execute strategic events (both in-person and virtual).
• Develop internal playbooks and best practices for all categories of events, both first party and third party.
• Build and manage an annual calendar and system for core information (e.g., event brief, dates, location, goals, speakers) for all events.
• Create content, landing pages, follow up nurtures and sales enablement for all webinars, roundtables, and custom experiences.
• Work closely with sales, growth, campaigns and demand gen to ensure stakeholder buy-in as well as visibility and timely follow ups.
• Work closely with operations for lead management.
• Maintain, report and forecast budget spend and efficacy of the spend against event results.

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• A minimum of 5+ years of experience in B2B software event & field marketing
• Proven ability to work closely and successfully with a sales organization
• Highly organized with the ability to manage multiple concurrent programs and tactics at once
• Strong understanding of marketing funnel metrics - Inquiries, MQLs, SQLs
• Experience managing event driven leads through Salesforce for lead capture, ROI tracking and campaign attribution
• Experience partnering closely with internal creative teams and/or agency partners
• Strong project management skills and ability to use data to guide decision-making and resource allocation
• Ability to establish credibility upwards and cross functionally to drive collaboration, alignment and decision making
• Exceptional communicator, both verbal and written, with the ability to build rapport, set expectations and drive to success
• Working knowledge of Salesforce, Google Apps, Email Platforms (i.e. Marketo), ON24, Tableau, Slack
• Industry experience in CPaaS, CCaaS, Customer Data Platforms (CDP), or cloud communications strongly preferred.
• Familiarity with the Key Verticals our Social Impact team serves - Healthcare, Public Sector/Government, Higher Education, Nonprofits
• Familiarity with Account-Based Marketing (ABM) and how events should be integrated into ABM plans.
• Experience with Airtable Program Management software.

Location

This role will be based in Canada, within the providences of Alberta, British Columbia, or Ontario.

Travel

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately 25% travel is anticipated to help you connect in-person in a meaningful way.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

The estimated pay ranges for this role are as follows:

• Based in British Columbia. : CAD 81,000.00 - CAD 101,200.00

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Twilio thinks big. Do you?

We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic . Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts.

So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions .

Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.

Twilio is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please contact us at [e-mail] .

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