Equipment Sales Representative - General Construction

Finning; Vancouver; On-site; CAD 70,000 - 100,000; Full time

Job summary

Finning Canada is seeking a results‑driven sales professional to own and grow equipment sales in Surrey, BC. You will hunt for new business, expand wallet share, and maintain an accurate pipeline while delivering best in class customer solutions.

The role emphasizes strong relationship building with customers, Caterpillar, and internal teams to exceed revenue and growth targets in a permanent, on‑site capacity.

Qualifications

• 2+ years of B2B sales experience with a track record of meeting targets.
• Strong communication and presentation skills for customer interactions.
• Proven ability to manage complex sales cycles and pipelines.

Responsibilities

• Own and grow equipment sales within a defined geographic or customer market.
• Proactively hunt for new business opportunities and expand wallet share.
• Maintain a strong sales pipeline and forecast against targets.
• Build trusted relationships with customers, Caterpillar, and internal stakeholders.

Skills

B2B sales

Account management

Negotiation

Relationship building

Job description

Position Overview: Location: Surrey, BC | Monday–Friday (5x2) | Full-Time, Permanent

Company

Finning Canada

Number of Openings

1

Worker Type

Permanent

Position Overview

Location: Surrey, BC | Monday–Friday (5x2) | Full-Time, Permanent

Job Description

What You Will Do

• Own and grow equipment sales within a defined geographic or customer market
• Consistently achieve and exceed revenue, margin, and growth targets
• Proactively hunt for new business opportunities and expand wallet share within existing accounts
• Build competitive, strategic deal structures grounded in a strong understanding of customer economics
• Develop deep, trusted relationships with customers, Caterpillar, and internal stakeholders
• Maintain a strong, accurate sales pipeline and forecast new equipment sales against budget targets
• Position and market the full Caterpillar product portfolio to deliver best in class customer solutions
• Resolve customer issues quickly and confidently, including warranty, goodwill, and account concerns
• Maintain disciplined, accurate client data using Finning sales systems
• Represent the company with professionalism, integrity, and a strong results-oriented mindset

What Sets You Apart

Experience and Drive

• Minimum 2 years of experience in a B2B sales role, with demonstrated success against targets
• Competitive mindset with a proven desire to win business and outperform goals
• Experience in construction, heavy equipment, or capital equipment sales is considered a strong asset

Skills And Attributes

• Highly self-motivated with the ability to work independently and take full ownership of results
• Strong prioritization and time management skills in a fast-paced, target-driven environment
• Confident, persuasive communicator with strong relationship building capability
• Detail-oriented and disciplined in managing pipelines, forecasts, and customer data
• Resilient, adaptable, and comfortable navigating objections and complex sales cycles
• Team oriented mindset with the ability to collaborate across functions to close deals

Knowledge and Business Acumen

• Understanding of the General Construction market, including Compact Construction Equipment and Building Construction Products
• Ability to quickly learn and leverage Caterpillar products, customer applications, and market trends
• Commercial understanding of pricing, credit, financing, and deal structuring
• Commitment to safety standards and operational excellence

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.