Equipment Sales Representative - General Line

Finning; Lethbridge; On-site; CAD 70,000 - 90,000; Full time

Job summary

Finning is seeking an Equipment Sales Representative in Lethbridge, Alberta to sell construction equipment and services. The ideal candidate will have over 5 years of sales experience with a strong understanding of the construction industry and excellent communication skills. This full-time position will involve maintaining customer relationships, achieving revenue growth, and using Finning's Sales Support software for client management. The role offers a chance to represent renowned Caterpillar products and drive impactful sales strategies.

Qualifications

• Minimum of 5+ years managing a sales territory.
• Strong industry knowledge of General Construction and Compact Equipment.
• Ability to work independently and in a team environment.

Responsibilities

• Sell equipment, products, and services to end users.
• Achieve revenue growth and profitability targets.
• Maintain long-term relationships with customers.

Skills

Sales territory management

Strong interpersonal skills

Organizational skills

Communication skills

Market trend knowledge

Job description

Position Overview

Location: Lethbridge, AB | Monday–Friday (5x2) | Full-Time, Permanent

Join a team where your expertise drives success. As an Equipment Sales Representative for General Line, you will play a pivotal role in helping customers achieve their goals by delivering innovative solutions and building lasting partnerships. This is more than a sales role—it is an opportunity to represent a trusted brand, uncover new markets, and make a measurable impact on revenue growth. If you are passionate about the construction industry, thrive on creating value for clients, and want to work with world‑class Caterpillar products, this position is your chance to excel.

Job Description

• Sell equipment, products and services to end users in a specified geographically or demographically defined market
• Achieve targets for revenue growth and profitability
• Maintain sound long‑term relationships with customers, Caterpillar, internal departments and staff
• Understand the customers' economic models and proactively develop timely deal strategies
• Develop and maintain accurate and current client information data utilizing Finning's Sales Support software
• Provide the best solutions to our customers including marketing of all products
• Resolve customer product concerns and warranty or goodwill issues
• Forecast new equipment sales and achieve budget revenue targets for equipment sales
• Represent the company in an ethical and professional manner

Experience And Requirements

• Minimum of 5+ years of proven success managing a sales territory, with strong industry knowledge considered a significant asset
• Solid understanding of products and services in the General Construction industry, including Compact Construction Equipment and Building Construction Products
• Proven ability to work independently with minimal supervision while thriving in a team environment
• Strong interpersonal and communication skills to build lasting customer relationships
• Excellent organizational and time management skills with attention to detail and accuracy
• Up-to-date knowledge of customer needs, market trends, and Caterpillar productsBusiness acumen with understanding of support systems, credit, and financing processes
• Ability to resolve product concerns, account disputes, and warranty or goodwill issues effectively
• Commitment to safety standards and adherence to company procedures
• Familiarity with internal processes and systems for accurate client data management

EEO Statement

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter.