Email Program Manager

Hibob Inc.; Canada; Hybrid; CAD 83,000 - 104,000; Full time

Benefits offered by this job

Hybrid work model

Home office stipend

Mental health resources

Learning and development opportunities

Job summary

CPA Ontario is seeking an Email Program Manager to lead and evolve the organization’s email and SMS/MMS programs, driving strategy, innovation and audience engagement across these channels. You will advance our use of Salesforce Marketing Cloud, identify opportunities for optimization, and apply AI and emerging technologies to improve efficiency and personalization.

Reporting to the Digital Email and Product Manager with support from the Vice President, Digital Enablement, this role sits on the

Qualifications

• Three to five years of experience in email marketing, digital marketing or a related field.
• Strong hands-on experience with Salesforce Marketing Cloud, including email deployments and backend optimization.
• Experience with audience segmentation, dynamic content, automation, customer journeys and personalization, along with an interest in applying AI and emerging technologies to improve efficiency.
• The ability to interpret email analytics and turn performance data into reporting and recommendations that cross-functional teams can act on, and the communication skills to serve as the channel expert with agencies and stakeholders.
• Proficiency with email insight tools such as Litmus, working knowledge of SMS and MMS, and Salesforce Marketing Cloud certifications are considered assets.

Responsibilities

• Act as the lead resource for email execution, including email calendar management, creative briefings, email development, reviews and deployment, supporting the existing Email Specialist.
• Manage and enhance Salesforce Marketing Cloud capabilities, including audience segmentation, dynamic content, automation, customer journeys, personalization and channel innovation, to improve audience engagement and operational efficiency.
• Act as the subject matter expert for SMS/MMS marketing, providing strategic guidance, best practices, governance and recommendations to business stakeholders and cross-functional teams.
• Analyze email analytics and generate performance reports for cross-functional business units and the digital team to increase open and engagement rates.
• Assist with the review and optimization of the current email marketing process and increase the use of email best practices across the organization.

Skills

Email marketing

Salesforce Marketing Cloud

Audience segmentation

Dynamic content

Automation

Customer journeys

Personalization

Analytics interpretation

SMS/MMS knowledge

Education

University or college degree

Tools

Salesforce Marketing Cloud

Litmus

Job description

Own how CPA Ontario reaches members and students

CPA Ontario is not like other organizationsWe operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.
Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten.
About This Opportunity:As Email Program Manager, you will lead and evolve CPA Ontario’s email and SMS/MMS programs, driving strategy, innovation and audience engagement across these channels. You will advance our use of Salesforce Marketing Cloud, identify opportunities for optimization, and apply AI and emerging technologies to improve efficiency and personalization. Working with digital agencies, cross-functional teams and business stakeholders, you will oversee campaign operations, support channel governance and best practices, and serve as the organization’s subject matter expert for email and SMS/MMS marketing. Reporting to the Digital Email and Product Manager with support from the Vice President, Digital Enablement, this role sits on the Digital Enablement team and works closely with the broader Marketing and Digital teams to advance channel capability, improve performance and deliver exceptional audience experiences.

What You’ll Be Doing:

• Act as the lead resource for email execution, including email calendar management, creative briefings, email development, reviews and deployment, supporting the existing Email Specialist.
• Manage and enhance Salesforce Marketing Cloud capabilities, including audience segmentation, dynamic content, automation, customer journeys, personalization and channel innovation, to improve audience engagement and operational efficiency.
• Act as the subject matter expert for SMS/MMS marketing, providing strategic guidance, best practices, governance and recommendations to business stakeholders and cross-functional teams.
• Analyze email analytics and generate performance reports for cross-functional business units and the digital team to increase open and engagement rates.
• Assist with the review and optimization of the current email marketing process and increase the use of email best practices across the organization.

To Be Successful You Need:

• A university or college degree, with work experience carrying more weight than credentials in this role.
• Three to five years of experience in email marketing, digital marketing or a related field.
• Strong hands‑on experience with Salesforce Marketing Cloud, including email deployments and backend optimization.
• Experience with audience segmentation, dynamic content, automation, customer journeys and personalization, along with an interest in applying AI and emerging technologies to improve efficiency.
• The ability to interpret email analytics and turn performance data into reporting and recommendations that cross‑functional teams can act on, and the communication skills to serve as the channel expert with agencies and stakeholders.
• Proficiency with email insight tools such as Litmus, working knowledge of SMS and MMS, and Salesforce Marketing Cloud certifications are considered assets.

Why Join CPA Ontario?

• We support your well‑being through industry‑leading benefits, mental health resources, savings programs, and a sustainable approach to how work gets done.
• We are committed to inclusion as a core part of how we operate, not as an afterthought.
• We have a hybrid working environment, with three days a week on‑site, complemented by 2 days of work‑from‑home time. We are intentional about that: the work we do benefits from being together. We want those days you work from home to be comfortable and offer a one‑time bonus towards a home office when you start.
• We invest in your growth through learning and professional development opportunities, stretch projects, secondments, and genuine paths for career progression.
• We move quickly. The pace reflects the profession we serve; it can be demanding, but the work matters, and the team around you is invested in the same outcomes you have.

Salary range

The starting salary range for this position is between $82,900 - $103,700 per annum, based on your qualifications, experience, and internal parity. Exceptions may be considered with further review.

CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require a disability‑related accommodation to participate in the recruitment process, please [e-mail] “Accommodation Required” in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.