Digital Marketing Manager

Hibob Inc.; Canada; Hybrid; CAD 83,000 - 104,000; Full time

Benefits offered by this job

Hybrid work environment

Home office startup bonus

Job summary

CPA Ontario is seeking a Digital Marketing Manager to lead the organization’s digital strategy, campaigns and growth programs. You will manage a team of digital marketing specialists and collaborate with marketing leaders, business units and agency partners to drive measurable results through paid media, social media, SEO, AI optimization, analytics and campaign management.

The role sits within Marketing and Member Services, reporting to the Director, Digital Marketing, and works closely with

Qualifications

• A university degree in Marketing, Business, Communications, Digital Marketing or a related field.
• 3+ years of progressive digital marketing experience with leadership.
• Strong experience managing paid media across Google Ads, Microsoft Ads, LinkedIn, Meta.
• Experience with SEO, technical SEO and AI-driven search experiences (AIO).
• Knowledge of CMS platforms such as AEM, WordPress, Drupal and Agility.

Responsibilities

• Support the development and execution of CPA Ontario’s digital marketing strategy with a focus on growth and measurable outcomes.
• Oversee planning, execution, optimization and reporting of campaigns across major platforms.
• Lead SEO and AI optimization strategies to improve visibility and conversion.
• Establish measurement frameworks using GA4, GTM and dashboards; manage budgets and agency relationships.
• Advise senior stakeholders and guide the team from strategy to execution.

Skills

Digital marketing leadership

Paid media management

SEO & AI optimization

GA4 & GTM

Budget management

Education

University degree in Marketing/Business/Communications/Digital Marketing or related field

Tools

AEM

WordPress

Drupal

Agility

Google Analytics 4

Google Tag Manager

Job description

Lead digital programs that make the CPA designation the obvious career choice

CPA Ontario is not like other organizations

We operate at a rare intersection, both regulator and membership body, responsible for upholding the integrity of the CPA designation while supporting more than 105,000 members and 19,000 students across the province. Our work sits between business and the public interest, between the evolving demands of industry and the standards that make trust possible.

Careers built here tend to look different because the work itself is different. You are not simply contributing to an organization. You are helping shape a profession that touches nearly every sector of the economy at a moment when expectations, technology, and the nature of work are all being rewritten.

About This Opportunity

CPA Ontario is currently in search of a Digital Marketing Manager to support the organization’s digital marketing strategy, campaign execution, performance marketing initiatives and digital growth programs. This role leads a team of digital marketing specialists and collaborates with marketing leaders, business units and agency partners to deliver measurable business results through paid media, social media, search engine optimization (SEO), AI optimization (AIO), analytics and digital campaign management.

The role sits within Marketing and Member Services, reporting to the Director, Digital Marketing, and works closely with communications, content, social and web colleagues as well as external digital agencies. Success in this role looks like campaigns that reach the right audiences, digital channels that perform against clear measurement frameworks, and a team that is coached, supported and set up to do its best.

What You'll Be Doing

• Support the development and execution of CPA Ontario’s digital marketing strategy, aligning digital initiatives with business objectives and growth targets. Provide leadership, coaching and performance management for a team of digital marketing specialists while creating a culture of collaboration, innovation and accountability.
• Oversee the planning, execution, optimization and reporting of integrated digital marketing campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta, Reddit and other relevant advertising platforms. Work closely with marketing stakeholders so that campaigns are delivered on time, on budget and against measurable business outcomes.
• Lead SEO and AI Optimization (AIO) strategies to improve visibility across traditional and emerging search experiences. Partner with content, social and web specialists to strengthen discoverability, user engagement and conversion performance while monitoring industry trends and algorithm changes.
• Establish performance measurement frameworks and use Google Analytics 4, Google Tag Manager, dashboards and attribution reporting to evaluate success and identify optimization opportunities. Manage digital marketing budgets and agency investments to maximize return on investment and align spending with strategic priorities.
• Serve as the primary digital marketing advisor to internal stakeholders. Manage agency and vendor relationships, negotiate services where appropriate, and identify emerging opportunities, platforms and technologies that can drive organizational growth.

To Be Successful You Need

• A university degree in Marketing, Business, Communications, Digital Marketing or a related field, with 3 to 5 or more years of progressive digital marketing experience and 2 to 4 years of people leadership experience.
• Demonstrated experience developing and executing multi-channel digital marketing campaigns with measurable business impact, including strong experience managing paid media programs across Google Ads, Microsoft Ads, LinkedIn, Meta and other advertising platforms.
• A strong understanding of SEO, technical SEO, content optimization and AI-driven search experiences (AIO), along with experience using content management platforms such as AEM, WordPress, Drupal and Agility.
• Experience with Google Analytics 4, Google Tag Manager, conversion tracking, reporting and attribution analysis, together with a track record of managing digital marketing budgets, agency relationships and return on investment.
• Strong strategic planning, communication, presentation and stakeholder management skills, with the judgment to advise senior leaders and the ability to move between strategy and hands-on execution. Google Ads, Google Analytics and Microsoft Advertising certifications are considered an asset.

Why Join CPA Ontario

• We support your well-being through industry-leading benefits, mental health resources, savings programs, and a sustainable approach to how work gets done.
• We are committed to inclusion as a core part of how we operate, not as an afterthought.
• We have a hybrid working environment, with three days a week on-site, complemented by 2 days of work-from-home time. We are intentional about that: the work we do benefits from being together. We want those days you work from home to be comfortable and offer a one-time bonus towards a home office when you start.
• We invest in your growth through learning and professional development opportunities, stretch projects, secondments, and genuine paths for career progression.
• We move quickly. The pace reflects the profession we serve; it can be demanding, but the work matters, and the team around you is invested in the same outcomes you have.

Salary range

The starting salary range for this position is between $82,900 - $103,700 per annum, based on your qualifications, experience, and internal parity. Exceptions may be considered with further review.

We appreciate your interest in CPA Ontario and this position

At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, fair and run by humans. All suitable applications are reviewed by someone on our Recruitment team, and if your qualifications and experience meet the requirements of this role, we’ll be in touch. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.

CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require a disability-related accommodation to participate in the recruitment process, please [e-mail] with "Accommodation Required" in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.