Marketing Specialist

CPA Ontario; Toronto; Hybrid; CAD 66,300 - 82,900; Full time

Benefits offered by this job

Hybrid work environment

Learning and career growth opportunities

Health and wellness programs

Job summary

A professional accounting organization is looking for a Marketing Specialist to execute integrated marketing campaigns and create engaging content. The ideal candidate has 2–3 years of marketing experience and is proficient with digital marketing tools. This role offers a hybrid work environment, a focus on professional development, and competitive benefits. Join a team that values collaboration and innovation while protecting the public and advancing the profession.

Qualifications

• 2–3 years of marketing experience with exposure to campaign management.
• Strong writing and communication skills for engaging content.
• Proficient in digital marketing and analytics tools.

Responsibilities

• Assist in executing integrated marketing campaigns.
• Create content for various marketing channels.
• Analyze campaign performance for insights.

Skills

Content creation

Campaign management

Market research

Collaborative teamwork

Education

Post-secondary degree in Marketing, Business, or Communications

Tools

CRM tools

Email marketing platforms

Social media scheduling tools

Job description

Join to apply for the Marketing Specialist role at CPA Ontario

Drive Impactful Marketing That Engages and Inspires

CPA Ontario is currently in search of a Marketing Specialist, who will be responsible for supporting the execution of integrated marketing campaigns and developing engaging content across multiple channels. This role will play a key part in enhancing brand visibility, driving engagement, and supporting cross-functional initiatives. The Marketing Specialist is a creative communicator, strategic thinker, and highly organized professional who thrives in a fast-paced, collaborative environment.

What You’ll Be Doing:

• Assisting in the development and execution of integrated marketing campaigns, coordinating with internal teams and external vendors to ensure timely and high-quality delivery.
• Creating compelling content and copy for a variety of marketing channels, including email, website, and social media, while ensuring alignment with brand guidelines and messaging.
• Managing timelines, assets, and project milestones to support successful campaign execution and cross-team collaboration.
• Supporting event planning and coordination for virtual and in-person marketing initiatives, ensuring seamless execution and a strong attendee experience.
• Tracking, analyzing, and reporting on campaign performance, providing actionable insights to inform future marketing efforts and improve ROI.
• Conducting market research to identify trends, audience insights, and competitive positioning to inform marketing strategies.

Who You Are:

• A post-secondary graduate in Marketing, Business, Communications, or a related field with 2–3 years of marketing experience, ideally with exposure to campaign management, personalization, segmentation, and lifecycle marketing.
• A strong writer and communicator who can craft engaging, brand-aligned content across multiple formats.
• Proficient in CRM and digital marketing tools (e.g., email platforms, social media scheduling tools) and comfortable working with analytics platforms to track KPIs.
• Organized and detail-oriented, capable of managing multiple projects simultaneously in a deadline-driven environment.
• Collaborative and creative, with the ability to bring fresh ideas and adapt quickly to changing needs.
• Curious and data-minded, always looking for ways to improve performance and engagement through insights and experimentation.

Salary Range:

The starting salary for this position is between $66,300 and $82,900 per annum, based on candidates’ qualifications, experience, and internal parity. Exceptions may be considered with further review.

What We Offer:

• A fast-paced environment. Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what’s next to unlock the full potential of you and us together.
• Hybrid work environment. As part of our Hybrid work culture, we include a portion of remote work with an overall approach that places a high value on in-office teamwork and collaboration.
• Diversity and inclusion. We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.
• Ongoing learning and career growth. We want your career to skyrocket. We support career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.
• Focus on your well-being. With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we’re committed to your well-being.

Who We Are:

We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our 103,000 members and 18,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit: cpaontario.ca.

We Appreciate Your Interest In CPA Ontario And This Position:

At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed. Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.

Referrals increase your chances of interviewing at CPA Ontario by 2x

• CPA Ontario is an inclusive employer. Accommodation is available under the Ontario Human Rights Code. If you require a disability-related accommodation to participate in the recruitment process, please email [e-mail] with "Accommodation Required" in the subject line to provide your contact information. A member of the Recruitment team will contact you within 48 hours.