Email Marketing Strategist (DTC/eCommerce)

Bedford; Canada; On-site; CAD 75,000 - 120,000; Full time

Job summary

Bedford is a small team of world-class DTC marketers who craft emails that convert. We are looking for a strategic thinker to manage lifecycle marketing programs across email and SMS for our DTC clients. You will develop high-converting campaigns and use data-driven optimizations to drive revenue.

You will create a monthly email calendar, research trends and insights, and own client relationships as Bedford's trusted partner. Expect to juggle 5-8 core brands in a fast-paced environment.

Qualifications

• Lifecycle/email marketing experience (DTC/eCommerce preferred)
• Ability to juggle multiple accounts
• Bias for action and problem-solving
• Hands-on experience with Klaviyo or similar ESPs

Responsibilities

• Develop a monthly email calendar + write creative briefs for copywriters
• Research trends, customer insights, and behavioral triggers to inform messaging
• Own client relationships and manage 5-8 core brands
• Drive high-converting campaigns and data-backed optimizations that grow revenue

Tools

Klaviyo

Job description

We're a small team of world-class DTC marketers obsessed with creating amazing emails that convert.

We're searching for a strategic thinker to manage and grow lifecycle marketing programs across email and SMS. You'll be responsible for creating high-converting campaigns, and data-backed optimizations that drive revenue for our DTC clients.

What you'll do:

• Develop a monthly email calendar + write creative briefs for copywriters
• Research trends, customer insights, and behavioral triggers to inform messaging
• Own client relationships - you're the reason they trust Bedford and they reason they keep working with us
• Manage 5-8 core brands

What you bring:

• (Optional) Lifecycle/email marketing experience (DTC/eCommerce preferred)
• Ability to juggle multiple accounts
• Bias for action and problem-solving - you take ownership, not orders
• Hands-on experience with Klaviyo or similar ESPs (flows, logic, segmentation, testing)

Who thrives here:

• People who take initiative, spot problems early, and bring solutions before being asked
• You don't disappear at 4:59pm when things are on fire - you help resolve them
• Marketers who CARE about craft - the copy, the logic, the customer, the result
• Teammates who thrive in fast-paced environments and aren't afraid to own the outcome

What's in it for you:

• Competitive pay- we value top talent and will compensate you
• Early team opportunity- shape the future of a fast-growing company
• High-impact work- your ideas won't sit in a backlog - they'll go live, fast
• Real growth- direct exposure to strategy, clients, decision making

Pay: $75K-$120K (or more, depending on performance)