DTC Email & SMS Growth Lead

Bedford; Canada; Remote; CAD 80,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

Early team opportunity

High-impact work

Real growth opportunities

Job summary

A growing DTC marketing agency in Canada is seeking a strategic thinker to manage and grow their lifecycle marketing programs across email and SMS. The role involves developing high-converting campaigns and optimizing them with data-driven insights to drive revenue for clients. The ideal candidate will bring 2-4 years of experience in lifecycle/email marketing, strong copy instincts, and proficiency with Klaviyo or similar tools. Competitive pay from $80K to $120K, with opportunities for real growth in a fast-paced environment.

Qualifications

• 2-4 years of lifecycle/email marketing experience, preferably in DTC/eCommerce.
• Proficient in writing or revising copy to match brand voice.
• Experience with Klaviyo or similar email service providers.

Responsibilities

• Develop a monthly email calendar and write creative briefs for copywriters.
• Research trends and customer insights to inform messaging.
• Own client relationships and manage 5-9 core brands.

Skills

Lifecycle/email marketing experience

Strong copy instincts

Hands-on experience with Klaviyo or similar ESPs

Ability to juggle multiple accounts

Problem-solving skills

Job description

A growing DTC marketing agency in Canada is seeking a strategic thinker to manage and grow their lifecycle marketing programs across email and SMS. The role involves developing high-converting campaigns and optimizing them with data-driven insights to drive revenue for clients. The ideal candidate will bring 2-4 years of experience in lifecycle/email marketing, strong copy instincts, and proficiency with Klaviyo or similar tools. Competitive pay from $80K to $120K, with opportunities for real growth in a fast-paced environment.