Email Marketing Specialist: SFMC Journeys

Expedia; Vancouver; On-site; CAD 66,000 - 92,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Paid time off

Employee Assistance Program

Travel discounts

Job summary

Expedia Group in Vancouver is seeking an Email Marketing Specialist to lead end-to-end email campaigns on the Salesforce Marketing Cloud platform. You will work with cross-functional teams to develop, test, and optimize campaigns, journeys, and automated workflows that drive leads, engagement, and conversions.

The role focuses on transactional and promotional emails for national media and Franchise networks, leveraging segmentation and A/B testing to improve performance while adhering to

Qualifications

• Experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, CloudPage, MobileConnect).
• Knowledge of HTML, Ampscript and SQL.
• Strong understanding of email marketing best practices, including deliverability, segmentation, and personalization.
• Familiarity with data management concepts such as consent frameworks, audience segmentation, and data hygiene.
• Experience building and analyzing A/B tests with a results-oriented mindset.
• Excellent attention to detail and ability to manage multiple campaigns simultaneously.
• Strong communication skills and a collaborative approach to cross-functional work.

Responsibilities

• Operate on the Salesforce Marketing Cloud platform to deliver operational excellence across Email Marketing, Landing Pages, and SMS communications.
• Execute Email Marketing campaigns to drive conversions and support key business initiatives, including transactional sends and targeted promotional campaigns.
• Execute segmentation to drive business opportunities and delivering personalized offers for customers.
• Support the implementation and maintenance of automated data workflows within Salesforce Marketing Cloud, helping to improve marketing operational efficiency.
• Report on email marketing performance metrics to surface actionable insights and continuously improve campaign outcomes.
• Ensure automations in Salesforce Marketing Cloud are maintained, optimized, and running reliably to support the business.
• Successfully execute email marketing campaigns — including journeys, triggered emails, and day-to-day campaigns — for both national media and our Franchise network.
• Implement A/B testing frameworks to generate insights and actionable learnings.
• Drive and improve key email marketing metrics including leads, RSVPs, and engagement rates.
• Support the email team in responding to Franchisee and Consultant inquiries related to the email and SMS channel.

Skills

Email marketing

Campaign management

Cross-functional collaboration

Data-driven

A/B testing

Segmentation

Tools

Salesforce Marketing Cloud

HTML

Ampscript

SQL

Job description

Expedia Group in Vancouver is seeking an Email Marketing Specialist to lead end-to-end email campaigns on the Salesforce Marketing Cloud platform. You will work with cross-functional teams to develop, test, and optimize campaigns, journeys, and automated workflows that drive leads, engagement, and conversions.

The role focuses on transactional and promotional emails for national media and Franchise networks, leveraging segmentation and A/B testing to improve performance while adhering to