Email Marketing Specialist

Haptiq; Toronto; On-site; CAD 75,000 - 100,000; Full time

Job summary

Haptiq seeks a detail-oriented Email Marketing Specialist to manage and optimize campaigns across client and internal projects. The ideal candidate will strategize on email journeys, conduct A/B tests, and analyze performance metrics to enhance campaign effectiveness. With a focus on collaborative efforts with cross-functional teams, this role is pivotal in driving marketing success and improving client engagement.

Qualifications

• 2-4 years of hands-on experience in email marketing.
• Proficient with email editors and design tools like Canva.
• Experience in technical aspects of deliverability and compliance.

Responsibilities

• Plan, create, and execute email marketing campaigns.
• Monitor KPIs and provide regular performance reporting and insights.
• Collaborate with teams to ensure campaign alignment.

Skills

Email Marketing

A/B Testing

Segmentation

Communication

Attention to Detail

Education

Certification in Google Analytics or recognized email marketing platform

Tools

HubSpot

Mailchimp

ActiveCampaign

Salesforce

Pipedrive

Job description

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Haptiq is a leader in delivering digital solutions and consulting services that drive value and transform businesses. We specialize in leveraging technology to improve efficiencies and offer comprehensive solutions tailored to meet the unique needs of our clients across various industries. As well as bringing next-generation technology to private capital markets through the Olympus suite of cloud-based solutions designed to empower private equity, and credit funds as well as the firms in which they invest.

The Opportunity

We’re looking for a detail-oriented Email Marketing Specialist to own the execution and optimization of email campaigns across our client and internal projects.

In this hands-on role, you’ll strategize and manage complex email journeys, segment lists, run A / B tests, and deliver insights to improve performance. You’ll collaborate closely with Client Success Managers and Design and Product Teams to ensure campaigns are timely, effective, and aligned with business goals.

Responsibilities and Duties

• Email Campaign Management

Plan, create, and execute email marketing campaigns—template strategy, journey setup, and delivery

• Monitor campaign performance and make iterative improvements based on data
• Ensure email best practices and compliance (e.g., CASL) are met
• Optimization & Analytics

Design and execute A / B tests and list segmentation strategies

• Monitor KPIs such as open rate, click-through rate, bounce rate, and conversions
• Provide regular performance reporting and actionable insights
• Cross-functional Support

Collaborate with Client Success Managers to support outbound communication strategies

• Maintain an organized campaign tracker and content calendar across multiple projects
• Communicate effectively across teams to ensure alignment and timing
• Process & Documentation

Document repeatable processes for campaign execution and testing

• Respond to ad-hoc requests for analysis or campaign deployment

Requirements

• 2–4 years of hands-on experience in email marketing campaign execution
• Strong working knowledge of email platforms (e.g., HubSpot, Mailchimp, ActiveCampaign)
• Proficiency in email editors (HTML, drag-and-drop tools) and visual design tools like Canva
• Familiarity with reporting tools and email analytics platforms
• Experience with A / B testing, segmentation, and personalization
• Excellent written and verbal communication skills
• Organized, detail-oriented, and able to manage multiple priorities
• Experience in technical aspects of deliverability and compliance
• Experience with CRM systems (e.g., Salesforce, HubSpot CRM, Pipedrive)
• Certification in Google Analytics, Google Ads, or a recognized email marketing platform
• Familiarity with SEO or e-commerce marketing principles

Why Join Us?

We value creative problem solvers who learn fast, work well in an open and diverse environment and enjoy pushing the bar for success ever higher. We do work hard but we also choose to have fun while doing it.

Compensation

The salary range for this position is between $75,000 and $100,000 CAD per year, depending on experience, skill set, interpersonal skills, and other relevant qualifications.

Seniority level

• Entry level

Employment type

• Full-time

Job function

• Marketing and Sales
• Software Development

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