Email Marketing Funnel Architect (HubSpot Specialist)

Into The Light Ministries; Ontario; Remote; CAD 60,000 - 80,000; Part time

Job summary

A leading nonprofit organization is seeking a HubSpot Marketing Automation Specialist to create and optimize email campaigns. You will leverage your expertise to engage users and drive meaningful interactions, contributing to crucial donor pathways. Ideal candidates are passionate about nonprofit work and possess strong HubSpot skills.

Qualifications

• Proven experience building HubSpot email automation workflows.
• Deep knowledge of HubSpot CRM, email, and workflow tools.
• Familiarity with nonprofit, ministry, or donor funnel environments is a strong plus.

Responsibilities

• Build multi-stage email workflows in HubSpot using conditional logic.
• Segment contacts based on personas and activity with HubSpot tools.
• Coordinate with the internal team to monitor campaign performance.

Skills

HubSpot email automation workflows

HubSpot CRM

email formatting

Education

HubSpot certifications (preferred)

Tools

Google Analytics

HubSpot Reporting

Job description

Email Marketing Funnel Architect (HubSpot Specialist)

Email Marketing Funnel Architect (HubSpot Specialist)

3 days ago Be among the first 25 applicants

Compensation: Negotiable based on experience

Duration: 1–3 months (with potential for ongoing work)

Type: Part-Time Contract (Remote)

Compensation: Negotiable based on experience

Duration: 1–3 months (with potential for ongoing work)

About Into The Light Ministries

Into The Light Ministries creates free, high-quality video resources to equip the church to love God's design for sexuality and confront the harms of pornography. Our mission is to help parents, pastors, and individuals pursue truth, healing, and wholeness in the area of sexual discipleship. All our resources are offered at no cost, but users must register with their email and identify their primary role (struggler, parent, pastor, etc.), which allows us to serve them more effectively.

Role Summary

We are looking for a HubSpot Marketing Automation Specialist to help build and optimize complex email campaigns and user journeys in HubSpot. You will take strategic direction, customer personas, and pre-written content from our team and translate them into well-structured, conditional email flows. The goal is to engage our audience, deepen their use of our resources, and guide the right people toward meaningful next steps—including donor engagement.

Key Responsibilities

• Build multi-stage email workflows in HubSpot, using conditional logic, delays, triggers, and goals.
• Integrate these workflows with website behavior, including form submissions, video access, and page views.
• Use HubSpot tools to segment contacts based on personas and activity.
• Maintain clean CRM lists and ensure proper tagging and tracking of user actions.
• Coordinate with our internal team to schedule, test, and monitor campaign performance.
• Suggest optimizations based on KPIs like open rates, click-through rates, and conversions.

Qualifications

• Proven experience building HubSpot email automation workflows.
• Deep knowledge of HubSpot CRM, email, and workflow tools.
• Ability to take a strategy and content outline and translate it into efficient, scalable automation.
• Familiarity with nonprofit, ministry, or donor funnel environments is a strong plus.
• HubSpot certifications (e.g., Email Marketing, Marketing Hub) are preferred but not required.

Nice to Have

• Comfort with basic HTML/CSS for email formatting.
• Experience using tools like Lucidchart, Whimsical, or Miro to visualize user journeys.
• Knowledge of analytics tools like Google Analytics, HubSpot Reporting, or Looker Studio.

How to Apply

Please send your resume, portfolio, and examples of past HubSpot automation work, along with a short description of your background and your hourly or project rate to: [e-mail]

If you're passionate about using your marketing and technical skills to help people pursue freedom from pornography, we would love to talk to you.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Contract

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Online Audio and Video Media

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