Marketing Manager, Meta Ads

eBay; Toronto; Hybrid; CAD 70,000 - 110,000; Full time

Job summary

An innovative e-commerce leader is seeking a data-driven Digital Marketing Manager to optimize dynamic product ads on Meta. This role is pivotal in driving growth through strategic testing and collaboration with cross-functional teams. The ideal candidate will possess a strong background in incrementality testing, BI tools, and SQL, ensuring effective ad performance and customer experience. Join a forward-thinking company that values diverse perspectives and offers a flexible hybrid work environment, making a significant impact in the e-commerce landscape.

Qualifications

• Experience with incrementality testing and experimental data analysis.
• Confident in using BI tools like Excel and Tableau for data extraction.

Responsibilities

• Drive growth and optimize Meta lower-funnel/catalog purchase ads.
• Work closely with Analytics and Finance to identify new opportunities.

Skills

Incrementality Testing

Data Analysis

SQL

Business Intelligence Tools

Dynamic Product Ads

Cross-Functional Collaboration

Communication Skills

Tools

Excel

Tableau

Job description

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

About the team and the role:

eBay’s Performance Marketing organization is seeking a talented, data-driven digital marketing manager with experience managing dynamic product ads, particularly on Meta. This role falls within the Global Marketing team responsible for offsite paid advertising, focusing on highly efficient digital ads.

This role is responsible for daily and weekly ad operations, experiment launch and analytics, producing comprehensive ads business insights, and identifying optimization opportunities for Meta DPA advertising across multiple global markets.

This high-performing organization uses cutting-edge technology, internally developed marketing platforms, and data warehouse-based web analytics in the pursuit of driving millions of dollars in revenue from publisher ad clicks to eBay.

eBay employees enjoy a flexible office/remote hybrid work schedule and a supportive and equitable work culture.

What you will accomplish:

• Drive the contribution to company growth and YoY efficient gross market sales growth of Meta lower-funnel/catalog purchase ads across multiple regional markets, leveraging a rigorous test-and-learn approach to continually optimize the channel.
• Prioritize experiments based on impact, urgency, effort, and strategic value, using a close perspective on the mechanics of DPA using extensive and diverse product catalogs.
• Work closely with Analytics, Finance, MarTech, Data Science and Core AI orgs to identify new opportunities and features for testing, especially as it regards achieving a balance of positive customer experience and efficiency at an ideal scale.
• Partner with publisher account and solutions teams and other external partners as needed to utilize new solutions, features, and publisher betas.
• Identify product feed, audience, and optimization signal testing opportunities by analyzing ad performance by many different dimensions.

What you will bring:

• The right candidate will already have experience with incrementality testing, and has a strong background understanding and working with experimental data to define statistically significant outcomes.
• Confident expertise in using BI tools, particularly Excel and Tableau, and confidence in using SQL to extract data for business and ad performance data will make this candidate highly successful in the role.
• Firsthand experience (not through agency management) with launching, maintaining, and testing dynamic product ads in Meta. Understand the test studies offered through Meta as well as the fundamentals of end-to-end experimental management such as power analysis, reducing contamination, managing test cell balance, evaluating performance intra-test, and conducting a statistically sound test readout.
• Previous experience working cross-functionally with Finance and Analytics to partner on budgeting processes, forecast management, optimization opportunities, investment scenarios, and more.
• Strong bias for action and communication skills across a variety of communication tools such as Zoom, Slack, task boards, and presentations up to an executive level, as this position requires working across offices and time zones.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [e-mail] . We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

About the company

9260 eBay Inc. is an American multinational e-commerce corporation based in San Jose, California, that facilitates consumer-to-consumer and business-to-consumer sales through its website.