Email Communications Specialist

Trinity Western University; City of Langley; On-site; CAD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Specialist in Digital Communications to enhance their marketing efforts. This role involves creating engaging digital campaigns, optimizing workflows, and ensuring brand consistency across all communications. The ideal candidate will bring experience in Salesforce and Marketing Cloud, along with strong copywriting skills. Join a vibrant community dedicated to shaping future leaders and making a positive impact through innovative digital strategies. If you're passionate about digital marketing and want to contribute to a meaningful mission, this opportunity is for you.

Benefits

Comprehensive benefits package

Tuition Benefit for courses

Free access to fitness facilities

Discounts at on-site bookstore

Free recreational equipment rentals

Employee parking on campus

Annual statutory holidays

Wellness benefits

Special community events

Positive Christian fellowship environment

Qualifications

• 2-3 years of digital marketing experience required.
• Proficiency in Salesforce and Marketing Cloud is essential.

Responsibilities

• Coordinate and optimize digital marketing campaigns across various channels.
• Monitor performance metrics and conduct A/B testing for engagement.

Skills

Salesforce

Marketing Cloud

Copywriting

A/B Testing

Project Management

Analytical Skills

Education

Bachelor’s degree in Business, Marketing, Communications or English

Tools

Wrike

Job description

Position Purpose And Summary

The Specialist, Digital Communications, advances the mission and vision of Trinity Western University by creating positive and generative marketing and communications campaigns aimed at driving audience engagement across the University’s many digital communication channels.

As the tactical champion of our marketing and communications campaigns, funnels, and workflows, this individual creates, deploys, tracks, and optimizes marketing and communications campaigns for a variety of different audiences on behalf of departments and areas across the institution.

Key Areas of Responsibility

Digital Marketing & Communication Campaigns

• Coordinate the creation, execution, optimization, and reporting for digital marketing and communications campaigns (including, but not limited to, email, text, paid search/social, landing pages etc.)
• Create and deploy effective campaigns and journeys to drive customer engagement with relevant messages
• Develop and monitor automated marketing and communication workflows to optimize for engagement
• Manage the digital campaign and communications calendar for optimal volume and frequency
• Provide copywriting for digital campaigns across all relevant digital channels as needed
• Ensure brand messages are clearly communicated in campaign copy, workflows, and campaign elements
• Maintain brand and messaging consistency in accordance with the University brand standards
• Continuously optimize marketing and communications campaigns to achieve positive campaign outcomes
  
  

Campaign Optimization

• Coordinate the creation, development, deployment, optimization, and reporting of new and existing workflows including engagement studio design, content planning, copywriting, and scheduling
• Monitor and report scoring metrics to measure and report performance against stated goals and objectives
• Conduct A/B testing and engineered experiments to help drive engagement and conversion optimization
• Create relevant reports to analyze user behaviour to continuously improve engagement and conversions
  
  

Project Coordination & Administration

• Ensure successful project execution and timeline management through critical paths
• Successfully coordinate digital projects ensuring a smooth and continuous flow of work
• Ensure daily project and task management in team project management platform (i.e., Wrike)
  
  

The Person

Skills And Abilities

• Demonstrated experience in Salesforce and Marketing Cloud (CRM and communication platforms)
• Experience in optimizing email and landing page content and user funnels
• Experience with A/B and multivariate experiments
• Proficiency in copywriting and editing for marketing and communications campaigns
• Strong organizational and analytical skills with a strong attention to detail
• Problem-solver with demonstrated critical thinking ability to meet goals
• Ability to execute within established process and framework but able to innovate
• Calm demeanor with a bias for action and taking the initiative to ensure results
  
  

Personal

Driven and inspired by the idea of positively impacting the world through the development of godly Christian leaders by serving the greater Trinity Western University community.

Warm-hearted, dedicated, committed and mature evangelical Christian with a keen desire to serve in family, church, work, and community. A firm commitment to TWU’s mission, values, Statement of Faith and Community Covenant. Strength of character and reputation, a pleasant personality with a positive and friendly attitude amid a very busy and challenging atmosphere.

Servant Leader: Act in a manner that exemplifies Jesus Christ in all on and off campus contacts thereby living out the servant leadership mission of the university and contributing effectively towards achieving the institutional and Kingdom goals of the organization.

Key Internal Interactions

Reports to: Manager, Campaign & Communications

Reports: None

Standards & Requirements

Education:

• Bachelor’s degree, diploma, or equivalent experience in Business, Marketing, Communications or English
  
  

Experience

• 2-3 years of digital marketing or copywriting for digital platforms
• Experience with Salesforce and Salesforce apps (e.g., Marketing Cloud, Enrollment Rx), an asset
• Experience with project management and marketing automation platforms, an asset
  
  

Duties and responsibilities that do not constitute a major change may be added, deleted, or changed at any time at the discretion of the supervisor either orally or in writing.

Benefits Of Working At TWU

• A comprehensive benefits package which includes extended health, dental, and insurance and an RRSP matching program.
• Annual statutory holidays (13) with generous vacation entitlement and accruement.
• Tuition Benefit for TWU undergraduate and graduate level courses to enhance knowledge and professional competency.
• Torch tuition scholarship for dependents of eligible employees attending TWU.
• Free access to TWU’s fitness/gym facilities and the Norma Marion Alloway Library.
• Discounts and perks for the on-site Trinity Western Outfitters bookstore and cafeterias, as well as shops and restaurants in Fort Langley.
• Wellness benefits (i.e., counselling, sick days, personal days, and reimbursement for annual wellness/recreation related purchases).
• Free recreational equipment rentals (e.g., paddle boards, snowshoes, kayaks, etc.).
• Free employee parking on campus.
• Special community events throughout the year.
• A positive Christian fellowship environment.
  
  

Trinity Western University encourages applications from all eligible candidates who are able to commit to the University’s mission, values, and Christian identity as articulated in its Statement of Faith and Community Covenant. We are committed to an ethic of inclusion and to the equal treatment of all persons without discrimination in accordance with human rights law.

We particularly invite applications from indigenous people, women, persons with disabilities, and visible minorities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Persons with disabilities who anticipate needing accommodations during the application process should contact Human Resources.

Trinity Western University is located on the traditional ancestral territory of the Sto:lo people.