Marketing Analytics Analyst

PowerSchool Group, LLC; Brampton; On-site; USD 83,000 - 111,000; Full time

Job summary

A leading company in K-12 education technology is seeking a Marketing Analytics Analyst to drive data-driven insights and strategies. This role involves analyzing marketing performance, collaborating across teams, and enhancing reporting effectiveness. The ideal candidate will have strong analytical skills and experience with Salesforce and other analytics tools. Join a team that values innovation and supports personalized education.

Benefits

Comprehensive Insurance Coverage

Flexible Spending Accounts

Short-Term and Long-Term Disability

401(k) Plan

Generous Parental Leave

Unrestricted Paid Time Off

Wellness Program

Tuition Reimbursement

Pet Insurance

Identity Theft Protection

Qualifications

• At least 3 years of experience in analytics for marketing.
• Advanced Salesforce/CRM analytics experience required.
• Bachelor's degree or equivalent relevant experience.

Responsibilities

• Generate marketing analytics and data-based insights.
• Deliver performance reporting and analytics standards.
• Automate report production for self-service data.

Skills

Analytical Skills

Cross-Team Collaboration

Problem-Solving Skills

Education

Bachelor's degree in finance, accounting, marketing or economics

Tools

Salesforce

Marketo

DOMO

Snowflake

Excel

PowerPoint

Job description

Marketing Analytics AnalystMarketing

2025-49895

Folsom, CA

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Overview

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you're joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.

Team Overview

Our Marketing team leads, develops, and executes PowerSchool's global marketing initiatives. Responsible for brand, corporate communications, demand-generation, and solution marketing, the team works across all major marketing functions to drive alignment of the organization's messages across all channels to ensure we meet our sales targets.

Responsibilities

Description

The Marketing Analytics Analyst is responsible for generating marketing analytics, data-based insights, predictive modeling, and the application of analytic findings to strategy for the entire Marketing organization as part of the Marketing Analytics team. This position contributes to the creation of fact-based analysis of historical performance and the creation of insights to fuel future growth.

• Be the go-to source for marketing intelligence, always bringing insights rather than data to drive future growth, customer success, and marketing effectiveness
• Deliver strategic and tactical performance reporting and analytics standards for marketing activities (events, campaigns, customer advocacy, etc.)
• Automate and streamline the production of reports so that teams can self-serve data, reporting, and insights
• Create insightful visualizations in Domo dashboards (Business Intelligence tool)
• Contribute to enhancing data capture requirements for improved reporting effectiveness

Qualifications

Minimum Qualifications

• At least 3 years of experience developing and leading analytics processes and capabilities for the marketing function within a medium to large corporate enterprise, Preferably B2B
• Demonstrated strong analytical skills to develop insights gained from the reports and dashboards
• Effective cross-team collaboration and stakeholder management
• Advanced Salesforce/CRM analytics experience is required, other nice to haves are: Marketo, DOMO, Snowflake
• Strong analytical and quantitative problem-solving skills and business judgment
• Excellent Excel and PowerPoint skills
• Bachelor's degree in finance, accounting, marketing or economics or equivalent relevant experience

Compensation & Benefits

PowerSchool offers the following benefits:

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance and AD&D)
• Flexible Spending Accounts and Health Savings Accounts
• Short-Term Disability and Long-Term Disability
• Comprehensive 401(k) plan
• Generous Parental Leave
• Unrestricted paid time off (known as Discretionary Time Off - DTO)
• Wellness Program, including ClassPass & Employee Assistance Program
• Tuition Reimbursement
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program and Prepaid Legal coverage

A reasonable estimate of the base compensation range for this position is $83,000 - $110,300 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment

PowerSchool celebrates a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing [e-mail].

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