Marketing Analytics Analyst

Overview

At PowerSchool, we are a dedicated team of innovators guided by our shared purpose of powering personalized education for students around the world. From the central office to the classroom to the home, PowerSchool supports the entire educational ecosystem as the global leader of cloud-based software for K-12 education. Our employees make it all possible, and a career with us means you’re joining a successful team committed to engaging, empowering, and improving the K-12 education experience everywhere.

Team Overview

Our Marketing team leads, develops, and executes PowerSchool’s global marketing initiatives. Responsible for brand, corporate communications, demand-generation, and solution marketing, the team works across all major marketing functions to drive alignment of the organization’s messages across all channels to ensure we meet our sales targets.

Responsibilities

The Marketing Analytics Analyst is responsible for generating marketing analytics, data-based insights, predictive modeling, and the application of analytic findings to strategy for the entire Marketing organization as part of the Marketing Analytics team. This position contributes to the creation of fact-based analysis of historical performance and the creation of insights to fuel future growth.

• Be the go-to source for marketing intelligence, always bringing insights rather than data to drive future growth, customer success, and marketing effectiveness.
• Deliver strategic and tactical performance reporting and analytics standards for marketing activities (events, campaigns, customer advocacy, etc.).
• Automate and streamline the production of reports so that teams can self-serve data, reporting, and insights.
• Create insightful visualizations in Domo dashboards (Business Intelligence tool).
• Contribute to enhancing data capture requirements for improved reporting effectiveness.

Qualifications

Minimum Qualifications

• At least 3 years of experience developing and leading analytics processes and capabilities for the marketing function within a medium to large corporate enterprise, preferably B2B.
• Demonstrated strong analytical skills to develop insights gained from the reports and dashboards.
• Effective cross-team collaboration and stakeholder management.
• Advanced Salesforce/CRM analytics experience is required; other nice to haves are: Marketo, DOMO, Snowflake.
• Strong analytical and quantitative problem-solving skills and business judgment.
• Excellent Excel and PowerPoint skills.
• Bachelor's degree in finance, accounting, marketing, or economics or equivalent relevant experience.

Compensation & Benefits

PowerSchool offers the following benefits:

• Comprehensive Insurance Coverage (including Medical, Dental, Vision, Pharmacy benefits, Life Insurance, and AD&D).
• Flexible Spending Accounts and Health Savings Accounts.
• Short-Term Disability and Long-Term Disability.
• Comprehensive 401(k) plan.
• Generous Parental Leave.
• Unrestricted paid time off (known as Discretionary Time Off - DTO).
• Wellness Program, including ClassPass & Employee Assistance Program.
• Tuition Reimbursement.
• Optional Benefits: Pet Insurance, Identity Theft Protection, Student Debt Repayment Program, and Prepaid Legal coverage.

A reasonable estimate of the base compensation range for this position is $83,000 - $110,300 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.

EEO Commitment

PowerSchool celebrates a diverse and inclusive workplace. PowerSchool is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Our inclusive culture empowers PowerSchoolers to deliver the best results for our customers. We not only celebrate the diversity of our workforce, we celebrate the diverse ways we work. If you have a disability and need an accommodation regarding our recruiting process, please let us know by emailing accomodations@powerschool.com.