Strategic Business Development Representative

Litmus Automation; Toronto; On-site; CAD 60,000 - 80,000; Full time

Job summary

A growth-stage software company in Toronto seeks a Strategic Business Development Representative to drive outbound efforts in the North America region. The role involves engaging key manufacturing stakeholders, identifying challenges, and creating strategic opportunities for the sales team. Ideal candidates will have 2-4 years of experience in business development and strong communication skills.

Benefits

Competitive base salary

Uncapped commission

Opportunities for career growth

Access to industry-leading tools and training

Qualifications

• 2–4 years in business development or customer-facing roles.
• Strong written and verbal communication skills in English.

Responsibilities

• Identify high-value manufacturing prospects using various tools.
• Lead personalized, multi-channel campaigns to engage prospects.
• Keep Salesforce updated with activity logs and prospect notes.

Skills

Communication

Strategic Thinking

Persistence & Grit

Industry Acumen

Tools

Salesforce

Outreach

ZoomInfo

Gong

Job description

Strategic Business Development Representative

Toronto, Canada

Who is Litmus

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.

Why join the Litmus team

You want to be a part of something great

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We’re trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterpriseand others as we partner to help Fortune 500 companies digitally transform.

You want to define and shape the future

At Litmus you’ll have the opportunity to support and influence the next wave of the industrial revolution by democratizing industrial data. We’re leading the industry in edge computing to feed artificial intelligence, machine learning and other applications that rapidly change the way manufactures operate

You want to build and shape your career

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.

We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us.

Strategic Business Development Representative (BDR) Location : Toronto , ON Canada Employment Type: Full-Time Languages: Fluent in English (French or Spanish is a plus)

The Role

As a Strategic Business Development Representative (BDR) in the North America region, you’ll be at the forefront of our outbound motion—identifying, engaging, and qualifying key manufacturing stakeholders. Your mission is to uncover challenges and create strategic opportunities for our sales team to deliver value. This is a high-impact role suited for proactive professionals eager to build in a fast-paced, high-growth environment.

Key Responsibilities

• Targeted Prospecting: Identify high-value manufacturing prospects using LinkedIn Sales Navigator, industry data platforms, and CRM insights.
• Strategic Outreach: Lead personalized, multi-channel campaigns (email, phone, LinkedIn) to plant managers, digital transformation leaders, and operations executives.
• Lead Qualification: Engage prospects in meaningful conversations to identify pain points, align with our value proposition, and book qualified meetings.
• Sales & Marketing Alignment: Work closely with marketing to align messaging with active campaigns and refine outreach tactics.
• CRM Hygiene: Keep Salesforce updated with activity logs, prospect notes, and pipeline updates.
• Market Intelligence: Stay current on AMER manufacturing trends (smart factories, edge computing, data transformation) and speak credibly with prospects.

What We're Looking For

• Experience: 2–4 years in business development, pre-sales, or customer-facing roles; experience in industrial tech or manufacturing software is highly preferred.
• Communication: Strong written and verbal communication skills in English. Bilingual (French, Spanish, or Portuguese) is a bonus but not required.
• Strategic Thinking: Ability to map complex manufacturing needs to Litmus’ solution and articulate our value.
• Sales Tools Proficiency: Familiar with tools like Salesforce, Outreach, ZoomInfo, Gong, and other prospecting platforms.
• Persistence & Grit: Comfortable navigating long sales cycles and multi-threaded outreach to executive-level buyers.
• Industry Acumen: Passionate about digital transformation, data, and the future of industrial innovation.

Preferred Qualifications

• Experience prospecting into mid-market or enterprise manufacturing accounts.
• Engineering background or knowledge of industrial automation, edge computing, or IIoT ecosystems.
• Familiarity with sales frameworks like Challenger, MEDDIC, SPIN, or Sandler.

What We Offer

• Compensation: Competitive base salary + uncapped commission
• Career Growth: Opportunities to grow into closing roles, marketing, or sales leadership
• Training & Enablement: Access to industry-leading tools, training, and mentorship

How to Apply
Submit your resume and a brief note on why you’re excited about this opportunity at Litmus and how your background aligns with the role.

Let’s power the future of manufacturing—together.
Visit us at www.litmus.io

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