Digital Marketing Strategist- Mercedes-Benz Newmarket (25184)

Zanchin Automotive Group; Newmarket; On-site; CAD 50,000 - 70,000; Full time

Job summary

Join a leading automotive group as a Digital Marketing Strategist, where you will drive marketing initiatives and optimize campaigns to enhance brand recognition. Ideal candidates will possess a strong background in digital marketing, with experience in retail or dealerships and a passion for innovative strategies.

Benefits

Competitive and generous compensation package

Enhanced Group Benefits Program

Ongoing development and training

Employee discounts on vehicles

Career advancement opportunities

Qualifications

• 2-4 years of digital marketing experience, preferably in retail/dealerships.
• Proficiency with marketing platforms and analytics tools.
• Strong communication skills and attention to detail.

Responsibilities

• Planning and executing digital marketing campaigns.
• Managing social content and optimizing marketing funnels.
• Measuring and reporting campaign performance, ROI, and KPIs.

Skills

Digital Marketing

SEO/SEM

Social Media Management

Analytics Tools

Adobe InDesign

Photoshop

Illustrator

Microsoft Excel

Education

Post-secondary education in marketing, advertising, or communications

Job description

Digital Marketing Strategist Career Opportunities

Mercedes-Benz Newmarket, part of Zanchin Automotive Group—a privately-owned network of 35+ successful dealerships—welcomes talent and enthusiasm. We value people and contributions, rewarding performance and achievement. Join us to be part of a company that has supported the community for 50 years, fostering careers with enthusiasm, integrity, and respect.

What’s In It For You:

• Competitive and generous compensation package
• Enhanced Group Benefits Program, including extended medical, dental, vision, life insurance, and more
• Company-provided tools and equipment
• Ongoing development and training from experienced leaders and experts
• Opportunities for career advancement within the group
• Employee discounts on vehicles, travel, gym memberships, cell plans, and more

About The Opportunity:

This role involves planning digital marketing campaigns, managing social content, and optimizing marketing funnels to boost sales and brand recognition. Responsibilities include:

• Supporting dealers with marketing updates
• Updating dealership websites with OEM marketing changes
• Logging tickets for creative and media teams
• Website updates and maintenance
• Acting as the main contact for marketing activities
• Developing annual advertising schedules for various departments
• Planning and executing SEO/SEM, email, social media, and display campaigns
• Maintaining a strong social media presence
• Measuring and reporting campaign performance, ROI, and KPIs
• Analyzing trends to optimize marketing spend and performance
• Brainstorming growth strategies and conducting tests
• Collaborating on landing pages and user experience improvements
• Evaluating customer journey across channels
• Identifying and optimizing conversion points
• Working with agencies and vendors
• Assessing emerging technologies
• Managing contracts, invoices, and communication with dealership managers

About You:

Ideal candidates will have:

• 2-4 years of digital marketing experience, preferably in retail/dealerships
• Post-secondary education in marketing, advertising, or communications
• Proficiency with marketing platforms, social media, and analytics tools
• Strong skills in Adobe InDesign, Photoshop, Illustrator
• Proficiency in Microsoft Office, especially Excel
• Adaptability, professionalism, and excellent communication skills
• Attention to detail, organization, and strategic thinking
• Ability to work independently and under deadlines
• Self-motivated with a passion for excellence
• Desire to thrive in a fast-paced environment

Why Choose Zanchin Automotive Group?

• Career development and advancement opportunities
• Part of a winning, industry-leading team with 50 years of people-centric business
• A culture that values your ideas and strategies
• Competitive pay and employment perks
• A transparent, communicative, and engaged team environment

Apply now to join a dynamic company with limitless future potential. Send your resume with salary expectations for review. Only shortlisted candidates will be contacted.

Zanchin Automotive Group is committed to diversity and inclusion. We support an accessible workplace and encourage applications from all qualified individuals. Accommodation requests during the recruitment process will be accommodated.