Digital Marketing Strategist- Mercedes-Benz Newmarket (25184)

Zanchin Auto Group; Newmarket; On-site; CAD 55,000 - 75,000; Full time

Job summary

Join Zanchin Auto Group as a Digital Marketing Strategist, where you'll plan and execute innovative digital marketing campaigns. With over 50 years in the industry, we support your career development and offer a competitive compensation package. Ideal candidates will have 2-4 years of experience in retail marketing and a passion for excellence.

Benefits

Competitive and generous compensation package

Enhanced Group Benefits Program

Ongoing development and training

Employee preferred pricing for vehicles

Qualifications

• 2 to 4 years of digital marketing experience in retail, preferably in a dealership environment.
• Strong skills in Adobe InDesign, Photoshop, Illustrator.
• Excellent communication skills (verbal and written).

Responsibilities

• Plan digital marketing campaigns and manage social content.
• Coordinate with graphic artists, journalists, and videographers.
• Measure and report the performance of digital marketing campaigns.

Skills

Communication

Attention to detail

Strategic thinking

Self-motivation

Adaptability

Education

Post-secondary education in marketing, advertising, or communications

Tools

Adobe InDesign

Photoshop

Illustrator

Microsoft Office

Job description

Digital Marketing Strategist career and employment opportunities await you.

The Power to Move You

Mercedes-Benz Newmarket, part of Zanchin Automotive Group, a privately-owned network of 35+ successful dealerships that welcomes talent and enthusiasm, values people and contributions, and rewards performance and accomplishment, is looking for an experienced and enthusiastic Digital Marketing Strategist to join the team.

Join now to be part of a company that has been supporting the community for 50 years, where careers are made and fostered with enthusiasm, integrity, and respect. Now is the time to be part of a team that encourages progressive and entrepreneurial styles and drives performance through winning attitudes.

What’s in it for you…

• Competitive and generous compensation package
• Enhanced Group Benefits Program, including extended medical, dental, vision, life insurance, and more
• Company-provided tools and equipment
• Ongoing development and training, including product and industry knowledge, from experienced leaders and experts
• Opportunity for career advancement within the group
• Employee preferred pricing for vehicles, travel, gym memberships, cell phones/plans, and more

About the opportunity…

This position is responsible for planning digital marketing campaigns, creating and managing social content to support marketing initiatives, and optimizing marketing funnels to improve sales and company recognition. Specific responsibilities include:

• Communicate with dealers and support marketing updates
• Update monthly OEM marketing program changes on dealership websites
• Coordinate with graphic artists, journalists, and videographers to complete initiatives
• Perform website updates
• Act as the point of contact for all marketing-related activities
• Develop an annual advertising schedule for each dealership, including Parts, Services, and Sales
• Plan and execute web SEO/SEM, database marketing, email, social media, and display advertising campaigns
• Design, build, and maintain social media presence
• Measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs)
• Identify trends and insights to optimize spend and performance
• Brainstorm new growth strategies through digital marketing
• Plan, execute, and measure experiments and conversion tests
• Collaborate on landing pages and user experience optimization
• Utilize analytical skills to evaluate customer experience across channels
• Identify critical conversion and drop-off points to optimize funnels
• Collaborate with agencies and vendors
• Evaluate emerging technologies
• Maintain contracts, receipts, and invoices; communicate with dealership managers on invoice requirements; review reports with management

About you…

Ideal candidates will have:

• 2 to 4 years of digital marketing experience in retail, preferably in a dealership environment
• Post-secondary education in marketing, advertising, or communications
• Proficiency with marketing platforms, social media, and website analytics
• Strong skills in Adobe InDesign, Photoshop, Illustrator
• Proficiency in Microsoft Office, especially Excel
• Ability to adapt to change and meet deadlines
• Excellent communication skills (verbal and written)
• Attention to detail, organization, and strategic thinking
• Professionalism and ability to work independently
• Self-motivation and passion for excellence
• Ability to thrive in a fast-paced environment
• Commitment to quality work

Why choose Zanchin Automotive Group?

We support your career development and advancement, are industry leaders with 50 years of people-centric business, and foster a culture of transparency, communication, and teamwork. Your ideas are valued, and we offer competitive pay and benefits.

Apply now to join a dynamic company where the future is limitless. Send your resume with salary expectations. We thank all applicants; only selected candidates will be contacted.

Zanchin Automotive Group is committed to diversity and inclusion and will accommodate applicants' needs throughout the recruitment process.