Marketing Manager (Field), Ontario

IGM Financial; Ontario; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Join a leading wealth management company as a Marketing Manager (Field) in Ontario. You will develop marketing strategies to attract High Net Worth clients, enhance brand consideration, and generate leads through various marketing channels. This role emphasizes collaboration with regional leaders and advisors, focusing on achieving strong marketing ROI and advisor satisfaction. A hybrid work environment allows for flexibility while you contribute to a dynamic team dedicated to client success.

Qualifications

• Experience in developing multi-tactical marketing strategies.
• Financial services industry experience is an asset.

Responsibilities

• Develop and execute comprehensive marketing plans utilizing various channels.
• Train and coach advisors on social media and digital presence.
• Plan and implement programs, sponsorships, and events.

Skills

Planning

Analytical Skills

Communication

Interpersonal Skills

Problem Solving

Relationship Management

Education

Post-secondary degree / diploma

Job description

Requisition ID 13515 -Posted - Location (1) - Canada - Province of Job Posting (1) - Career Site (2)

IGM Financial Inc. is one of Canada's leading diversified wealth and asset management companies with approximately $271 billion in total assets under managements. The company provides a broad range of financial planning and investment management services to help more than two million Canadians meet their financial goals. Its activities are carried out principally through IG Wealth Management and Mackenzie Investments.

Under IGM Financial's unique business model based on leading brands and multi-channel distribution strategy, we’re IG Wealth Management. For over 90 years of business, we have grown to become one of the largest most respected companies in Canada. We are a leader in providing the best advice, experience and outcomes for our clients, personalized throughout their lifetime.

At IG Wealth Management, our vision is to inspire financial confidence.

This is your opportunity to build a career with a leading organization where you can learn, grow and thrive both professionally and personally. We are proud to be recognized as one of Canada’s Top Employers by Mediacorp Canada Inc. for empowering our employees with the tools to thrive, while also providing resources to ensure physical and mental wellness were put front and center.

You will join a team that believes our success starts with the success of our clients, while working together as a team to realize our greatest potential. You will join a team that strives towards excellence while developing and sharing skills and knowledge. You can make a difference for our clients, the world around us and be part of a team that cares. We are dedicated to offering a hybrid work environment when applicable.

IG Wealth Management is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

Position :

As a Marketing Manager (Field) at IG Wealth Management, you will lead the development of marketing plans for the Ontario offices, focusing on strategies to attract High Net Worth (HNW) client segments. Your goal is to enhance lead generation and brand consideration for IG Wealth Management & IG Private Wealth Management, primarily through B2C marketing.

The successful candidate will be a self-starter who excels when challenged with new and diverse opportunities. They will have a proven track record of developing and executing integrated marketing strategies and collaborating with key stakeholders to deliver impactful brand-building business results.

Success will be measured by :

• Generating strong marketing ROI and brand enhancement.
• Increasing utilization and adoption of marketing programs across the advisor force.
• Building efficient strategies focused on gaining market share among core audiences and geographies.
• Enhancement of Advisor satisfaction across marketing support and programs.

Responsibilities include :

Strategic Marketing Planning :

• Develop and execute comprehensive marketing plans utilizing social media, email, digital, video, print, radio, and event marketing.
• Collaborate with region leaders to create region-specific marketing strategies.
• Provide expert marketing advice to Region Leaders and the IG Advisor Network.
• Conduct market research to identify new opportunities and develop innovative strategies.
• Manage budgets to optimize marketing spends and gain market share.

Digital Marketing :

• Develop digital marketing strategies to generate leads.
• Train and coach advisors on advanced social media and digital presence.
• Support the creation and execution of segment-specific sales content and email marketing plans.
• Create training modules; and develop and share best practices on the latest marketing tools.

Sponsorship and Event Management :

• Plan and implement programs, sponsorships, and events, including onsite management.
• Coordinate logistics for high-profile events and sponsorships.
• Ensure alignment with brand standards and objectives.
• Identify and manage new sponsorship opportunities.

Regional Marketing Coaching and Support :

• Tailor marketing strategies to advisor needs.
• Conduct workshops and one-on-one sessions to enhance advisors' social media skills.
• Facilitate regular training sessions and update resources to reflect industry trends.
• Produce engaging video tutorials and written guides.

Qualifications :

• Post-secondary degree / diploma in a relevant field.
• Effective planning and organizational skills.
• Strong analytical and problem-solving abilities.
• Excellent communication and interpersonal skills, including public speaking and training.
• Experience in developing multi-tactical marketing strategies.
• Financial services industry experience is an asset.
• Strong relationship management and influencing skills.
• Project and time management skills to manage multiple projects in a fast-paced environment.

Additional Information :

• Hybrid work environment with 3 days in-person at an IG Wealth Management office.

Please visit our career page by clicking on the following link : https : / / www.ig.ca / en / careers

We thank all applicants for their interest in IG Wealth Management; however only those candidates selected for an interview will be contacted.

IG Wealth Management is an accessible employer committed to providing a barrier free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.