Growth Marketing Manager, Paid Media

Lightspeed Commerce; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a Growth Marketing Manager for Paid Media to enhance sales through effective campaign management. The role involves planning, executing, and analyzing paid media initiatives across various platforms. Candidates should have strong analytical skills and experience with PPC campaigns, particularly in Google and Bing. Join a diverse team dedicated to creating an inclusive workplace and driving business success in North America.

Qualifications

• 3+ years experience managing PPC campaigns.
• Strong knowledge of Google Ads and Bing Ads.
• Experience with website analytics tools.

Responsibilities

• Manage and optimize paid media campaigns.
• Analyze performance and troubleshoot issues.
• Track and report on campaign performance.

Skills

Analytical Skills

Performance Marketing

Conversion Optimization

Tools

Google Ads

Bing Ads

Meta Ads

LinkedIn Ads

Google Analytics

Job description

Lightspeed is seeking a talented Growth Marketing Manager, Paid Media to manage day-to-day initiatives for the North American region. The candidate will plan, execute, analyze, and optimize paid media campaigns (Paid Search, Paid Social, Display, Video) in order to drive sales and increase conversions from website visitors. Having a strong working knowledge of Google Ads, Bing Ads, Facebook Ads and an ability to quickly understand and analyze data will allow you to thrive in this role.

What you’ll be responsible for:

• Responsible and accountable for growing leads and sales via Paid Search, Paid Social, Display and Video campaigns across all the NOAM Industries
• Directly execute campaigns on Google, Bing, Facebook, YouTube, and other emerging platforms
• Monitor trends, investigate irregularities in performance and troubleshoot ad issues that affect delivery, performance, tracking, and reporting
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
• Track, report, and analyze the performance of paid media initiatives and campaigns

What you’ll be bringing to the team

• 3+ years experience and success managing PPC campaigns across Google and Bing
• Proficient in Google Ads, Google Analytics, Meta Ads, LinkedIn Ads, DV360, YouTube Ads
• Be well-versed in performance marketing, conversion optimization, and online customer acquisition
• Have experience with website analytics tools (e.g Google Analytics)
• Have strong analytical skills and experience generating SEM reports

Even better if you have, but not necessary

• Experience as a team lead or manager
• Lead-generation experience in a B2B environment
• Experience collaborating with sales teams

To all recruitment agencies: Lightspeed does not accept unsolicited agency resumes. If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.

Lightspeed is a proud equal opportunity employer and we are committed tocreating an inclusive and barrier-free workplace. Lightspeed welcomes andencourages applications from people with disabilities. Accommodations areavailable on request for candidates taking part in all aspects of theselection process.

Where to from here?
Obviously, this has to be mutually beneficial: we want you to step into a role you love, and we want to offer you a place you’re proud to come to every day. For a glimpse into our world check out our career page here .

Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal’s gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.

Who we are:
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.

Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.

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