E-Commerce Coordinator

TallGrass Natural Health

Vancouver

Hybrid

CAD 55,000 - 70,000

Full time

8 hours ago

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Benefits offered by this job

Wellness program and health benefits

Staff product allowance and discount

Education assistance

Paid time off to volunteer

Profit sharing and savings plan

Hybrid office

Job summary

TallGrass Natural Health is seeking an E-Commerce Coordinator to support organic growth, on-site conversion, and merchandising across six DTC websites. You’ll work hands-on across SEO, AI search visibility, and CRO, reporting to the Marketing Manager in a hybrid setup with strategy sessions and mentorship.

This role is ideal for someone early in their e-commerce career who wants broad exposure across six storefronts, with room to grow in a dynamic, purpose-driven team.

Qualifications

1–2 years of experience in e-commerce, digital marketing, or SEO.
Hands-on exposure to SEO, on-site merchandising, or CRO.
Curiosity about AI search tools and how they're changing discovery.
Comfortable with spreadsheets and learning new platforms quickly.
Familiar with Google Search, Shopify platform admin a plus.

Responsibilities

Maintain day-to-day operations of six Shopify Plus sites, including listings and pricing.
Plan and track campaigns with UTM codes and discount codes in Shopify and GA4.
Set up and analyze SEO and content briefs with copywriters.
QA A/B tests on product/category pages and checkout flows.
Coordinate merchandising updates across six sites and inventory alignment.
Prepare weekly/monthly performance reports by site.

Skills

E-commerce

SEO fundamentals

CRO

Shopify

Data analysis

Tools

Google Analytics

Shopify admin

Excel

Job description

hybrid

777 West Broadway 850, Vancouver, British Columbia, Canada, V5Z 4J7

full-time . September 14, 2026

About TallGrass Natural Health

TallGrass Natural Health is a leading omnichannel partner taking care of everything natural brands need to grow sales in Canada. We partner with brands and connect them to Canadian retailers, health care professionals and DTC ecommerce platforms to reach natural consumers. Our mission is to inspire and empower Canadian consumers to take a holistic approach to wellness.

As a certified B Corp, TallGrass continually meets rigorous standards of social and environmental performance, accountability, and transparency.

Marketing At TallGrass And Job Summary

We’re neither an agency nor a one-brand shop. Our 13-person marketing team shapes how Canadians discover, trust, and choose our brands- across independent retailers, national chains like Walmart and Loblaws, and a fast-growing direct-to-consumer business with brand-specific Shopify sites. This is hands-on, high-impact work where creativity, data, and purpose meet.

Marketing sits at the centre of our growth and team members have an opportunity to:

Work across 14 diverse, natural brands
Build both retail and ecommerce expertise
See your work in the market—and in people’s lives
Be part of a company that measures success by impact, not just revenue
Have fun with a great group of people

About The Role

TallGrass Natural Health is looking for an E-Commerce Coordinator to support organic growth, on-site conversion, and merchandising execution across our portfolio of six direct-to-consumer (DTC) websites. This is a hands-on, detail-oriented role for someone early in their e-commerce career who wants to build broad experience across SEO, AI search visibility, merchandising, and conversion optimization, working across six distinct storefronts.

You’ll execute the day-to-day optimization work and report into the Marketing Manager who sets overall strategy and priorities. This hybrid role offers the flexibility of remote work and the benefits of in-person strategy sessions and mentorship. This is a great opportunity to grow as you help grow the company.

Our Core Values

Celebrate – We work hard, play hard and laugh hard
See the big picture – We see, understand and care about the whole process
Build community – We nurture our relationships and ourselves
Follow through – We honour the trust people place in us
Show gratitude – We respect and appreciate everyone's contribution
Do good – We care about the health of all people and our planet

Key Responsibilities/Critical Success Factors

Shopify and Transaction Management

Support day-to-day maintenance of the six Shopify Plus sites: product listings, collections, pricing updates, and page publishing
Monitor order and transaction data to help tie sales back to specific campaigns, promotions, or merchandising changes
Set up and maintain UTM parameters and discount codes so campaign performance can be tracked accurately in Shopify and GA4
Help reconcile transaction data with campaign reporting to flag discrepancies (e.g., a promo code not tracking, a landing page mismatched to its campaign)

SEO (Search Engine Optimization)

Execute on-page SEO tasks across all six sites: meta titles/descriptions, header structure, alt text, and internal linking
Run keyword research to support content and product page updates
Monitor basic technical health (broken links, indexation, Core Web Vitals) and flag issues to the manager or dev team
Help implement content briefs and coordinate with copywriters on SEO-friendly product and category copy

AEO / GEO (Answer Engine and Generative Engine Optimization)

Support implementation of structured data (schema, FAQs) to help AI tools like ChatGPT and Google AI Overviews surface our content accurately
Monitor and log brand/product mentions in AI search tools, and report findings to the manager
Assist in testing and refining content formats that perform well in AI-generated answers

Conversion Rate Optimization (CRO)

Help build out and QA A/B tests on product pages, category pages, and checkout flows
Pull and organize conversion funnel data to help the manager identify friction points
Track test results and maintain a log of what's been tried on each site

Merchandising

Execute day-to-day merchandising updates: product placement, cross-sells/upsells, seasonal and promotional page updates
Keep merchandising aligned with current inventory and pricing, escalating discrepancies as needed
Support the manager in analyzing which products/categories are underperforming

Cross-Site Coordination

Apply shared SEO/CRO/merchandising playbooks consistently across all six sites
Keep a running log of site-specific quirks, platform limitations, or ongoing issues
Help coordinate with any external agencies, freelancers, or platform vendors as directed

Reporting

Pull and organize weekly/monthly performance data (organic traffic, conversion rate, AOV) by site
Prepare summary reports for the manager highlighting notable wins or issues

Core Competencies/Qualifications

1-2 years of experience in e-commerce, digital marketing, or SEO.
Some hands-on exposure to SEO fundamentals, on-site merchandising, or CRO, whether through work experience, coursework, or personal projects
Curiosity about AI search tools (Claude, ChatGPT, Perplexity, Google AI Overviews) and how they're changing organic discovery; no prior professional experience required
Comfortable working in spreadsheets and learning new platforms/tools quickly
Familiarity with tools such as Google Search, Shopify/platform admin is a plus but not required
Highly organized, detail-oriented, and able to manage repetitive tasks across six sites without losing accuracy
Strong written communication skills for reporting and cross-team coordination.
Assist the manager in identifying which campaigns are driving actual purchases, not just traffic, using Shopify order data

Nice to Have

Basic understanding of schema markup / structured data
Coursework, certifications, or self-directed learning in SEO or digital marketing (e.g., Google Analytics certification, HubSpot Academy)
Basic HTML/CSS familiarity

Great Work Perks