DVP Customer Base

Dayforce; Toronto; On-site; CAD 150,000 - 230,000; Full time

Job summary

Dayforce in Toronto seeks a DVP of Customer Base to lead and grow a team of 5–60 Customer Base Account Executives. The role focuses on coaching, training, and driving revenue through strategic, value-based selling within the SaaS space.

The ideal candidate has 5–10 years in field sales leadership, a proven SaaS sales track record, and strong executive communication skills. Bachelor’s degree or equivalent required; HCM knowledge is a plus.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 5–10 years of field sales experience in a supervisory/managerial capacity leading a sales team.
• Proven track record of sales success in SaaS/Cloud/Technology, preferably within HCM.
• Experience with various sales techniques, tools, and tactics.
• Experience driving sales pipeline in a SaaS environment with field/inside teams.
• Ability to build internal and customer-focused relationships.
• Ability to set goals, measure activity, and drive results.
• Thrives in a fast-paced growth environment.
• Knowledge of HCM software or high-tech products/services is preferred.

Responsibilities

• Lead, maintain, and nurture a team of 5–60 Customer Base Account Executives.
• Provide hands-on training through live sessions, role plays, and joint selling.
• Schedule and run weekly team meetings.
• Act as first line of executive sponsor and represent Dayforce.
• Oversee resource planning, incentives, and communications.
• Hold AEs accountable for sales targets and quotas.
• Set and track individual and team sales targets.
• Collaborate across departments to execute strategic programs and messaging.
• Report on sales metrics and forecast monthly/quarterly/annually.
• Grow revenue by up-selling and cross-selling within the customer base.
• Engage with C-suite stakeholders to align Dayforce solutions with business priorities.

Skills

Team leadership

Sales leadership

Sales strategy

Executive communication

Coaching & training

Education

Bachelor's degree or equivalent

Tools

SFDC

Job description

About the Opportunity

The DVP of Customer Base is responsible for leading, coaching, and growing a team of Customer Base Representatives. The DVP of Customer Base will motivate, train, and evaluate their team, ensuring that their responsibilities are performed in a timely and accurate manner. This focus will be on increasing discovered opportunities, call activity, and other Key Performance Indicators related to sales to the Dayforce customer base.

The role relies on team, solution, strategic, and value-based selling. The successful outcomes of the Customer Base team are vital to Dayforce’s pursuit of landing and expanding its footprint among the addressable accounts in its assigned segment. Success will be defined by effectively growing revenue through managing the assigned sales team and achieving the assigned team quota.

What you’ll get to do:

• Lead, maintain, and nurture a team of 5-60 Customer Base Account Executives
• Inspire team growth and development via hands-on training (live training, role playing, call monitoring, and joint selling), individual development plans, etc
• Schedule and run regular weekly team meetings with the appropriate cadence
• Acting as first line of executive sponsorship, representing Dayforce
• Oversee team resource planning, reporting, incentives, and communications
• Hold Account Executives accountable for sales and expectations, following company policies, and taking corrective action if needed
• Set and track individual and team sales targets
• Hold Customer Base AEs accountable for their individual quotas, pipeline growth, and SFDC hygiene
• Collaborate across multiple departments to ensure the execution of strategic programs and to ensure consistent messaging and sales tactics are being used
• Identify and implement improvements in the sales administration process Report on sales metrics and suggest improvements.
• Prepare monthly, quarterly, and annual sales forecasts
• Meets or exceeds individual and team revenue targets: Develop qualified sales opportunities that result from up-sell and cross-sell to the existing customer base
• Ability to engage with C-Suite, drive business discussions identifying company priorities/goals/strategies, and translate into the value Dayforce solutions can deliver to achieve business objectives
• Aptitude, desire, and commitment to leverage technology and digital selling tools (social, video, automation, etc.) to drive digital sales motion
• Proven ability to build pipeline (both self-generated activities and leveraging corporate marketing programs) to consistently over-achieve assigned quota
• Performs other duties as assigned

Skills and Experience We Value

• Bachelor’s or equivalent combination of education and experience
• 5-10 years of field sales experience working in a supervisory/managerial capacity, leading a highly effective sales team
• A proven and documented record of sales success in the SaaS/Cloud/Technology space, preferably within HCM
• Demonstrated experience with various sales techniques, tools, and tactics
• Experience driving sales pipeline in a SaaS environment using a field/inside team
• Ability to establish and nurture strong internal and customer-focused relationships
• Ability to set goals and objectives, and measure and improve activity
• Ability to thrive in a fast-paced environment of rapid growth and expansion
• Knowledge of HCM software or high-tech products/services is preferred
• Must be comfortable with solution selling and value-based selling techniques
• Effective verbal and written communication skills
• Ability to adapt to changes in roles and responsibilities and work independently with limited direction in a fast-paced environment
• Ability to attract and retain top talent to build consistent over-performance on a team level and with the AEs