Digital Sales Associate Customer Base

Dayforce; Toronto; On-site; CAD 55,000 - 85,000; Full time

Job summary

Dayforce is seeking a Digital Sales Associate to manage the complete sales cycle for select inbound opportunities within our Customer Base organization. You will work with Account Executives and cross‑functional teams to close add‑on sales including Dayforce Clocks, Talent modules, services hours, and education offerings.

The role focuses on pipeline management, value selling, and crossing into new opportunities while maintaining strong customer relationships.

Qualifications

• Bachelor’s degree or equivalent combination of education and experience.
• 2+ years of sales or lead generation experience.
• Proven track record of successful promotion and selling.
• Proven ability to develop new opportunities and drive the sales process across teams.
• Knowledge of solution‑selling and value‑based‑selling techniques.
• Effective verbal and written communication skills.
• Ability to adapt to changes and work independently in a fast‑paced environment.
• High‑energy sales closer in a technology or software sales environment.
• Ability to engage with C‑suite leaders and translate priorities into value.
• Experience leveraging digital selling tools to drive sales motion.

Responsibilities

• Meet or exceed revenue targets by developing qualified sales opportunities through upselling and cross‑selling.
• Manage peer‑initiated prospecting activities and convert inbound leads into closed add‑on business.
• Provide support to qualified prospects and customers, including follow‑up, product information, and quotations.
• Coordinate resources to drive opportunities to closure and deliver sales wins.
• Maintain working knowledge of Dayforce products and benefits.
• Utilize modern selling tools to communicate and build relationships with customers.
• Execute a territory plan and manage pipeline to maximize revenue.
• Enter forecasting and opportunity details in Salesforce and provide weekly updates.
• Propose and participate in marketing activities within the territory.
• Perform other duties as assigned.

Skills

Sales experience

Lead generation

Opportunity management

Solution selling

Communication

Independence

Engaging C-suite

Digital selling tools

Pipeline development

Education

Bachelor’s degree or equivalent

Tools

Salesforce

Job description

About the Opportunity

The Digital Sales Associate executes the complete sales cycle of contracting, pricing, negotiating, and closing select inbound sales opportunities for our Customer Base organization.

The Digital Sales Associate is responsible for the timely and successful execution of multiple simultaneous opportunities initiated by Account Executives, Customer Relationship Representatives, Client Partners, Implementation, Customer Support, and Partners. The sales opportunities will be comprised of Dayforce Clocks, Talent module add-ons, Dayforce education and training, blocks of service hours, and other transactional sales.

This role serves as a trusted Sales Associate who develops and maintains close customer relationships with our Dayforce users, educates assigned customers on the value and benefits of Dayforce products, and creates further sales opportunities. The role is segment-focused and relies on team-, solution-, and value-based-selling techniques. Successful outcomes in this role are vital to Dayforce’s pursuit of best serving our customers’ needs and expanding our footprint among addressable accounts in the assigned segment. This role is primarily responsible for creating and managing the opportunity pipeline, with a focus on incremental revenue through upselling and cross‑selling to provide solutions to customers’ evolving needs and challenges. Success will be defined by effectively growing revenue through sales pipeline management and quota attainment, with timely updates in Salesforce.

What You’ll Get to Do

• Meet or exceed individual and team revenue targets by developing qualified sales opportunities that result from upselling and cross‑selling to the existing customer base.

• Manage a high level of peer‑initiated prospecting activities and convert inbound sales leads into closed add‑on business.

• Provide support to qualified prospects and customers, including follow‑up, product information, and quotations.

• Coordinate, orchestrate, and align Dayforce resources, or “quarterback” resources, as warranted, to drive opportunities to closure, deliver sales wins, and close add‑on business.

• Maintain a solid working knowledge of Dayforce products and the benefits they provide.

• Utilize modern selling and marketing techniques and tools to communicate effectively with customers, build relationships, and develop and close sales opportunities.

• Effectively execute a territory plan and manage pipeline to maximize revenue.

• Enter forecasting and account and opportunity details in Salesforce; provide weekly updates, including dollar amounts, status, decision‑makers, and next steps in closing opportunities.

• Propose, coordinate, and participate in marketing activities within the territory.

• Perform other duties as assigned.

Skills and Experience We Value

• Bachelor’s degree or equivalent combination of education and experience.

• 2+ years of sales or lead generation experience.

• Proven track record of successful promotion and selling.

• Proven ability to develop new opportunities and drive the sales process across teams.

• Knowledge of solution‑selling and value‑based‑selling techniques.

• Effective verbal and written communication skills.

• Ability to adapt to changes in roles and responsibilities and work independently with limited direction in a fast‑paced environment.

• High‑energy, proven sales closer within a technology or software sales environment.

• Ability to engage with C‑suite leaders, drive business discussions by identifying company priorities, goals, and strategies, and translate them into the value Dayforce solutions can deliver to achieve business objectives.

• Aptitude, desire, and commitment to leverage technology and digital selling tools, including social, video, and automation, to drive digital sales motion.

• Proven ability to build pipeline through self‑generated activities and corporate marketing programs to consistently overachieve assigned quota.

• Ability to execute against the Dayforce Digital Sales Process while managing multiple concurrent opportunities with close attention to detail.

What Would Make You Stand Out

• Knowledge of HCM software or high‑tech products and services is preferred, with a strong preference for knowledge of Dayforce.