District Manager, Montreal and St. Lawrence Valley (bilingual)

SiriusXM Canada Inc.; Montreal; On-site; CAD 90,000 - 120,000; Full time

Job summary

SiriusXM Canada Inc. is seeking a District Manager for Montreal and the St. Lawrence Valley. This field-based role drives dealer adoption and orders, trains staff, and grows sales across automotive dealerships in Canada. Regular travel and in-person engagement are essential to success.

You will build strong partnerships with New Vehicle Sales, Pre-Owned, and Service teams, guiding them to communicate SiriusXM’s value and programs to customers. Bilingual English/French required.

Qualifications

• 3–5 years in automotive sales or related field preferred.
• Experience in customer-facing roles is valued.
• Experience training or coaching dealership staff is a plus.
• Outbound calling in English and French is essential.

Responsibilities

• Drive territory sales growth by achieving monthly revenue targets and dealer adoption goals.
• Grow dealer adoption and ordering of SiriusXM extended service option in vehicle orders.
• Spend 40–50% of time in dealerships to secure commitments.
• Build strong partnerships with New Vehicle Sales, Pre-Owned, and Service teams.
• Develop action plans translating objectives into measurable dealership results.
• Coach staff through in-person training on features and benefits.
• Use performance data to identify growth opportunities and close gaps.
• Execute merchandising, marketing initiatives, and sales incentives.
• Facilitate enrollments for Pre-Owned and Service programs.
• Provide market insights to inform sales decisions.
• Maintain timely reporting of visits, activity, and participation.
• Coordinate staffing for special projects and events.

Skills

Bilingual English/French

Sales leadership

Influencing and coaching

Time management

Self-starter

Travel readiness

Conflict resolution

Strong communication

Driver’s license

Education

College or University degree in related discipline

Tools

Microsoft Office

Vehicle access

Job description

District Manager, Montreal and St. Lawrence Valley (bilingual)

October 14, 2026

The District Manager is a field-based, sales-driven role responsible for growing SiriusXM business within an assigned territory of automotive dealerships in Canada. Through regular, in-person visits, you will build relationships with dealership management and New Vehicle Sales, Pre-Owned, and Service teams, turning those relationships into measurable sales results. A key priority is driving dealer adoption and factory ordering of SiriusXM’s new extended service subscription option, which is included in the vehicle’s purchase price. You will help dealership leaders understand the program’s value, secure their commitment to ordering the option, and equip their teams to confidently communicate its benefits to customers.

You will also strengthen participation in SiriusXM trial programs and help increase post-trial customer conversions through hands-on training, coaching, merchandising, marketing initiatives, and sales incentives. Using dealership performance data, you will identify growth opportunities, develop action plans, and follow through to deliver results. Success requires a proactive sales mindset, strong analytical skills, and the ability to influence and motivate dealership teams. Consistent face-to-face engagement with dealership staff and management is foundational to this role, and regular travel throughout the assigned territory is essential.

Key Accountabilities

• Drive territory sales growth by achieving monthly revenue targets and dealer adoption and ordering goals aligned with company KPIs.
• Grow dealer adoption and factory ordering of SiriusXM’s extended service subscription option, helping dealership management understand its value and incorporate it into vehicle ordering practices.
• Spend 40–50% of working time in dealerships, engaging face-to-face with management and staff to secure program commitments.
• Build and maintain strong partnerships with key accounts across New Vehicle Sales, Pre-Owned, and Service departments to expand participation in SiriusXM programs.
• Develop and execute account and territory action plans that translate company objectives into measurable dealership results.
• Coach dealership personnel through in-person training on SiriusXM features, benefits, and programs, equipping them to confidently communicate value to customers.
• Use dealership performance data to identify growth opportunities, address gaps, and improve program participation, ordering, and post-trial conversions.
• Execute merchandising, marketing initiatives, and sales incentive programs that support dealership engagement and sales growth.
• Facilitate agreements and enrollment for Pre-Owned and Service programs, supporting successful implementation and ongoing participation.
• Provide territory insights on market trends, dealer feedback, competitive activity, and barriers to adoption to inform sales and program decisions.
• Maintain timely, accurate reporting of dealership visits, sales activity, program adoption, ordering performance, and other field metrics.
• Manage the execution of special projects and events, including coordinating staffing, to support territory business objectives.
• Champion new SiriusXM technology and offerings through demonstrations, training, and follow-up that drive dealer understanding and adoption.

Level of Education

• College or University degree in related discipline

Job-Related Experience

• 3-5 Years’ Industry Experience in the Automotive Sector is preferred
• Prior experience in customer facing industry is valued
• Work as a Brand Ambassador or Promo Staff would also be an asset
• Experience with outbound calls in both English and French is essential

Skills and Background

• Strong influencer with keen ability to train and motivate others
• Independent and self-starter
• Well-versed in conflict resolution
• Decisive decision maker and problem solver
• Excellent time-management and organization skills
• Valid driver’s license and suitable vehicle for role
• Ability to travel for work, with 25% of time away
• Proficiency in Microsoft Office
• Strong communication skills, both verbal and written, in English and French will be critical for success in this position.

SiriusXM Canada is committed to equity in employment and programming.