Director, Product Marketing

Ladders; Toronto; On-site; CAD 291,000 - 402,000; Full time

Benefits offered by this job

Healthcare coverage

Flexible time off

Professional development stipend

Work anniversary bonuses

401(k) retirement plan

Apple hardware

DEI ERGs

Job summary

Ladders is seeking a Director of Product Marketing to lead a team and own strategic initiatives for launches, messaging, analyst relations, and customer advocacy. This role partners with sales, product, customer success, and executives to strengthen adoption, improve market perception, and drive growth in a complex B2B SaaS environment. Location: Toronto, ON.

Compensation: $210,000 – $290,000 USD annually. This player-coach will shape the go-to-market narrative and build scalable processes for

Qualifications

• 12+ years of experience in product marketing or related roles, with 3+ years in leadership.
• Proven track record in end-to-end sales enablement for complex B2B SaaS.
• Experience with analyst relations and managing market perception.
• B2B SaaS experience focusing on enterprise-level sales; familiarity with RevOps or finance is a plus.
• Ability to strategize and execute as a player-coach.
• Strong storytelling skills for translating complex products into clear narratives.
• Data-driven mindset to gauge success and guide decisions.

Responsibilities

• Lead and mentor a team across product marketing, sales enablement, and customer advocacy
• Own and evolve positioning and messaging as new products are launched
• Implement scalable product launch processes to drive market awareness and product adoption
• Develop and maintain a market research engine to inform sales and product strategies
• Facilitate cross-team enablement for driving new business, account expansion, and renewals
• Create customer advocacy programs to influence deals and increase brand loyalty
• Build the organization's reputation through analyst relations and external validations

Skills

Sales enablement

Analyst relations

Storytelling

Data-driven

Leadership

Enterprise sales

Job description

For our client, we are seeking a Director, Product Marketing to join the team of a leader in the Enterprise Technology space. This leader will drive the go-to-market narrative for a complex B2B SaaS offering, shaping how the market understands the product, its value, and its differentiation. The role will partner closely with sales, product, customer success, and executive stakeholders to strengthen adoption, improve market perception, and support growth across new business, expansion, and renewals.

As a player-coach, this person will lead a team while also owning strategic initiatives such as launches, messaging, analyst relations, and customer advocacy programs.

Location: Toronto, ON - US based candidates only, no visa sponsorship available

Compensation: $210,000 – $290,000 annually

Responsibilities

• Lead and mentor a team across product marketing, sales enablement, and customer advocacy
• Own and evolve positioning and messaging as new products are launched
• Implement scalable product launch processes to drive market awareness and product adoption
• Develop and maintain a market research engine to inform sales and product strategies
• Facilitate cross-team enablement for driving new business, account expansion, and renewals
• Create customer advocacy programs to influence deals and increase brand loyalty
• Build the organization's reputation through analyst relations and external validations

Qualifications

• 12+ years of experience in product marketing or related roles, with 3+ years in leadership
• Proven track record in end-to-end sales enablement for complex B2B SaaS
• Experience with analyst relations and managing market perception
• B2B SaaS experience focusing on enterprise-level sales; familiarity with RevOps or finance is a plus
• Ability to strategize and execute as a player-coach
• Strong storytelling skills for translating complex products into clear narratives
• Data-driven mindset to gauge success and guide decisions

Benefits

• Comprehensive healthcare with 100% coverage for employees and 75% for dependents
• Flexible time off, including vacation and quarterly mental health days
• Annual stipends for professional development and personal care needs
• Work anniversary bonuses that increase with tenure
• 401(k) retirement savings plan to boost future financial security
• Access to premium Apple hardware
• An inclusive community through active Employee Resource Groups (ERGs) supporting DEI initiatives

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.