VP, Revenue Marketing

Ladders; Toronto; On-site; CAD 305,000 - 385,000; Full time

Benefits offered by this job

Healthcare

Flexible time off

Professional development stipends

Role-based bonuses

Apple hardware provided

DEI employee groups

Job summary

Ladders is seeking a VP, Revenue Marketing to lead revenue-focused marketing strategy in a fast-moving B2B SaaS environment. This executive will own pipeline creation, bookings impact, and performance across demand sources, partnering with Corporate Marketing, Product Marketing, and sales development.

Location: Toronto, ON. Compensation: CAD 305,000 – 385,000 annually. US-based candidates only, no visa sponsorship available.

Qualifications

• 10+ years of GTM leadership experience including 5+ years in revenue/demand initiatives at scale
• 3+ years of direct management with BDR/sales development teams
• Proven ability to architect measurement systems for funnel ROI
• Experience leading cross-functional teams with operational rigor across marketing disciplines
• Experience integrating AI workflows into marketing operations

Responsibilities

• Own accountability for pipeline and revenue KPIs across all demand sources
• Design a performance measurement architecture to optimize funnel velocity and ROI
• Forecast and report on the impact of demand generation activities on pipeline and bookings
• Champion AI-native marketing operations to differentiate demand generation strategies
• Audit and optimize the marketing tech stack for scalable execution
• Implement a disciplined operational cadence to ensure financial accountability
• Collaborate with Corporate and Product Marketing to deliver on-brand campaigns

Job description

For our client, we are seeking a VP, Revenue Marketing to join the team of a leader in the Enterprise Technology space. This executive will own revenue-focused marketing strategy with direct accountability for pipeline creation, bookings impact, and performance across demand sources. The role will partner closely with Corporate Marketing, Product Marketing, sales development, and broader go-to-market teams to strengthen funnel execution and drive measurable business outcomes. It is well suited for a leader who can combine rigorous operating discipline with modern, AI-enabled marketing practices in a fast-moving B2B SaaS environment.

Location: Toronto, ON - US based candidates only, no visa sponsorship available.

Compensation: $305,000 – $385,000 annually

Responsibilities

• Own accountability for pipeline and revenue KPIs across all demand sources
• Design a performance measurement architecture to optimize funnel velocity and ROI
• Forecast and report on the impact of demand generation activities on pipeline and bookings
• Champion AI-native marketing operations to differentiate demand generation and operational strategies
• Audit and optimize the marketing tech stack for scalable execution
• Implement a disciplined operational cadence to ensure financial accountability
• Collaborate with Corporate and Product Marketing to deliver on-brand executable campaigns

Qualifications

• 10+ years of GTM leadership experience, including 5+ years in revenue, demand, or field initiatives at scale
• 3+ years of direct management experience with BDR or sales development teams
• Proven ability to architect measurement systems to evaluate funnel performance and ROI
• Expertise in managing cross-functional teams to maintain operational rigor across diverse marketing disciplines
• Experience integrating AI workflows into marketing operations for improved efficiency and effectiveness
• Skilled in orchestrating high-value in-person engagement strategies and initiatives
• Deep understanding of B2B SaaS dynamics, particularly in demand generation and the land-and-expand model

Benefits

• Comprehensive healthcare with 100% coverage for medical, dental, and vision for all employees
• Flexible time off policies, including vacation days and mental health days
• Annual stipends for professional development and personal care expenses
• Work anniversary bonuses that increase with tenure to recognize employee contributions
• 401(k) retirement savings plan
• Latest Apple hardware provided to support productivity
• Active employee resource groups that support DEI goals and diverse talent

Our client is an equal opportunity employer.