B2B Marketing Manager (Remote Canada)

Directive; Canada; Remote; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision plans

Unlimited PTO

401(k) with company match

Annual bonus based on tenure

Annual trip to Newport Beach, CA

Job summary

Directive in Canada is looking for a T-shaped marketer with at least 2 years of agency experience in performance marketing. The successful candidate will manage a portfolio of SMB clients, focusing on building relationships and delivering marketing strategies. This remote-first role offers extensive benefits, including medical coverage, unlimited PTO, and a yearly bonus, while allowing the flexibility to work from anywhere. The ideal applicant understands the SaaS landscape and possesses strong project management skills.

Qualifications

• 2+ years of experience in agency-side marketing.
• 2+ years of experience in performance marketing.
• Availability to travel.

Responsibilities

• Own the success of SMB clients across channels.
• Handle client relationships with poise, confidence, and empathy.
• Project manage and organize your accounts.

Skills

Performance marketing

Project management

T-shaped marketer

SaaS background

Client relationship management

Job description

About The Role

We are looking to offer a compelling and competitive new demand generation offering for our customers at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.

The ideal candidate is an exceptionally strong T‑Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO. A crucial part of this role will not only be executing campaigns; it will also involve interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. Success in this role will require strong marketing strategy, execution, communication, and project management.

Roles & Responsibilities

• Own the success of SMB clients across channels
• Handle client relationships with poise, confidence, and empathy
• Project manage and organize your accounts
• Build relationships with your points of contact
• Deep technical knowledge of strategy, Paid Media, SEO, and CRO for tech companies
• Strong SaaS background preferred
• Skilled at having a large impact in a very specific role
• Creative spark for marketing with deep passion for getting results

What You Offer

• 2+ years of experience in agency‑side marketing
• 2+ years of experience in performance marketing
• Brilliant strategist and a truly T‑shaped marketer
• World‑class project manager who knows how to get things done on time and below cost
• Availability to travel
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations

What We Offer

• We have a set living wage at Directive
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents
• Access to certified therapists through Spring Health and membership to Headspace
• Gympass membership
• Unlimited PTO (minimum 2 weeks), paid company holidays, birthday off, end‑of‑year recharge (closed December 24 – January 1), and paid parental leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, which scales in total amount over time
• Annual anniversary trip to Newport Beach, CA with peers and executive leadership for fun and entertainment

Work Environment Requirements

As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack. In this role, you will be required to operate a laptop computer (PC or Mac), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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