Director of Sales

RoomsRelay; Mississauga; On-site; CAD 120,000 - 170,000; Full time

Job summary

RoomsRelay in Mississauga seeks a Director of Sales & Marketing to lead and execute the hotel’s sales strategy, overseeing the team and driving new business opportunities. You will prospect actively and build community relationships to grow corporate, group, and event business.

In this hands-on role, you will manage pipeline discipline, coordinate cross-functional marketing initiatives, and negotiate with senior hotel leadership to ensure guest satisfaction and profitability.

Qualifications

• Progressive sales experience in hospitality, hotel, or event venue environments.
• 5+ years as either a Senior Sales Manager or Director of Sales.
• Experience working directly with senior hotel leadership.
• Creative prospecting strategies to identify new business opportunities.
• A hands-on approach to building relationships with the community.

Responsibilities

• Develop and implement sales strategies.
• Oversee management, learning, and career development of the sales team.
• Coordinate cross-selling and joint marketing initiatives to maximize exposure and profitability.
• Establish a consistent sales cadence with pipeline reviews, forecasting, and performance tracking.
• Drive CRM utilization and sales process discipline across the team.
• Build and manage a robust prospect database for corporate, group, and event clients.
• Maintain accountability for pace, production, and conversion metrics.
• Build and maintain long-term relationships with corporate clients, event planners, and community partners.
• Conduct site tours, presentations, and client negotiations.
• Ensure a smooth handoff from contract through execution to deliver an exceptional guest experience.

Skills

Senior sales leadership

Hospitality sales experience

Prospecting / new business

Community relationship building

Negotiation skills

Presentation skills

GTA corporate & group market knowledge

Tools

CRM software

Job description

DOSM position for a lifestyle hotel in Mississauga.

The ideal candidate will be responsible for overseeing the hotel's sales strategies, managing the sales team, and actively pursuing new business. This is also a hands-on role where you will need to prospect and find business opportunities.

Responsibilities

• Develop and implement sales strategies.
• Oversee the management, learning, and career development of the sales team.
• Directly coordinate cross-selling and joint marketing initiatives to maximize exposure and profitability

Sales Process and Performance

• Establish a consistent sales cadence, including pipeline reviews, forecasting sessions, and performance tracking.
• Drive strong CRM utilization and sales process discipline across the team.
• Build and actively manage a robust prospect database for corporate, group, and event clients.
• Maintain accountability for pace, production, and conversion metrics.

Business Development

• Build and maintain long-term relationships with corporate clients, event planners, and community partners.
• Conduct site tours, presentations, and client negotiations.
• Ensure a smooth handoff from contract through execution to deliver an exceptional experience for guests and planners.

What You Will Bring

• Progressive sales experience in hospitality, hotel, or event venue environments.
• 5+ years as either a Senior Sales Manager or Director of Sales.
• Experience working directly with senior hotel leadership.
• Creative prospecting strategies to identify new business opportunities.
• A hands-on approach to building relationships with the community.
• Strong knowledge of GTA corporate and group market.
• Strong negotiation, presentation, and communication skills