Director of Marketing (Demand Driver)

Intranetconnections; Vancouver; Remote; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible remote

Health benefits

4 weeks paid time off

Bonus days

Sick days

Volunteer days

Learning & development

Team events

Job summary

Intranet Connections in Canada seeks a Director of Marketing to lead our daily marketing function and turn growth strategy into action. This senior, hands-on role reports to the Chief Growth Officer and collaborates with the fractional CMO to drive campaigns.

You'll own digital and channel marketing, oversee website, SEO, paid media, content and analytics, and partner with Sales, Product and Customer Success to boost leads and pipeline. SaaS/tech background and strong leadership are essential.

Qualifications

• 8+ years of B2B marketing experience, ideally SaaS/tech.
• Experience leading a marketing function or major areas of it.
• Strong digital marketing, SEO/AEO, paid media and analytics.
• Experience building and executing demand generation campaigns.
• Ability to develop and execute multi-channel strategies.
• Experience with HubSpot or similar platforms.
• Experience managing external agencies or vendors.

Responsibilities

• Turn marketing and growth strategy into clear plans and priorities.
• Lead day-to-day marketing and keep initiatives on track.
• Oversee campaigns across outbound, ABM, digital, content and channels.
• Own content strategy and distribution based on CX/Sales needs.
• Manage digital growth partner and coordinate with CMO and sales.
• Measure marketing KPIs and impact on qualified leads and pipeline.

Skills

8+ years B2B marketing

Marketing leadership

Digital marketing

Demand generation

Channel strategy

HubSpot experience

Agency/vendor management

Cross-functional collaboration

Strategy to execution

Tools

HubSpot

Job description

For 25 years, Intranet Connections has been dedicated to helping community-focused organizations enhance their workplace culture and productivity through our purpose-built intranet solutions. Our platform serves a diverse clientele, including financial institutions, healthcare providers, government agencies, and corporate entities, by centralizing information, fostering employee engagement, and streamlining compliance management. At Intranet Connections, we pride ourselves on our SPICED values - Simplicity, Positivity, Integrity, Creativity, Empathy, and Diversity - which guide our commitment to creating a supportive and innovative work environment.

Who we are

For 25 years, Intranet Connections has been dedicated to helping community-focused organizations enhance their workplace culture and productivity through our purpose-built intranet solutions. Our platform serves a diverse clientele, including financial institutions, healthcare providers, government agencies, and corporate entities, by centralizing information, fostering employee engagement, and streamlining compliance management. At Intranet Connections, we pride ourselves on our SPICED values - Simplicity, Positivity, Integrity, Creativity, Empathy, and Diversity - which guide our commitment to creating a supportive and innovative work environment.

Opportunity Overview

We are looking for a Director of Marketing to lead our day-to-day Marketing function and help turn our growth strategy into results. This is a senior, hands-on role. You'll report to our Chief Growth Officer and work closely with our fractional CMO to turn strategy into clear plans, lead execution, and make sure we're learning from what the data tells us. You'll lead our digital and channel marketing, oversee campaigns and demand generation, manage our Digital Growth Partner, and work closely with Sales, Product, and Customer Success. We're a small team, so we're looking for someone who is comfortable setting direction and rolling up their sleeves to help get the work done.

Key Responsibilities

• Turn marketing and growth strategy into clear plans, priorities, and deliverables.
• Lead the day-to-day Marketing function and keep priorities moving.
• Lead campaigns across outbound, ABM, digital, content and other priority channels.
• Own channel marketing execution and identify opportunities to support growth.
• Oversee our website, SEO/AEO/GEO, paid media, digital performance and conversion.
• Manage our Digital Growth Partner, including priorities, deliverables, and performance.
• Work with our fractional CMO to bring IC's positioning and messaging into campaigns, content and sales materials.
• Own content strategy and distribution based on what the business and CX/Sales team need.
• Own Marketing performance, KPIs and reporting, including Marketing's contribution to qualified leads and pipeline.
• Work closely with Sales, Product and Customer Success to bring customer, prospect and product insights back into Marketing.
• Provide direction and support to internal and external marketing resources.
• Regularly assess what's working, what isn't, and where we should adjust.

Ideal Candidate Profile

• 8+ years of B2B marketing experience, ideally within SaaS or technology.
• Experience leading a Marketing function or significant areas of one.
• Strong digital marketing experience across website, SEO/AEO, paid media, conversion and analytics.
• Experience building and executing demand generation campaigns.
• Experience developing and executing marketing channel strategies across email, organic, paid, social, review sites, and other relevant channels.
• Strong understanding of how Marketing contributes to qualified leads and pipeline.
• Experience working with HubSpot or a similar platform.
• Experience managing agencies, vendors, or external marketing partners.
• Comfortable working across Sales, Product, and Customer Success.
• Able to move between strategy and hands on execution.
• Organized, practical, and comfortable working in an environment where priorities can evolve.

Why Join Intranet Connections?

• Impactful Work: Join a mission-driven company that helps organizations create meaningful workplace connections.
• Collaborative Culture: Work in an environment that values innovation, teamwork, and employee well-being.
• Career Growth: Lead and shape the future of marketing at a company entering its next stage of growth.
• Work-Life Balance: Enjoy flexible work arrangements and a supportive team environment.

IC Benefits

• Flexible remote work with occasional in-person team collaboration.
• Insurance benefits and a broad health spending account.
• Four weeks of paid time off to start.
• Additional paid/bonus days (one-week equivalent).
• Six paid sick days.
• Two volunteer days.
• Learning & development support (avg $1,500 per person).
• Fun culture with daily connection, care, and recognition.
• Virtual and in-person team events.

Additional Notes:

• Authorization to work in Canada is required for this role.