Demand Generation Specialist

inetco; Vancouver; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

INETCO in Vancouver is seeking a Demand Generation Specialist to own the marketing operations stack (Hubspot, Salesforce) and drive campaigns that tell our fraud-first story. This hands-on role is hybrid (2–3 days in-office) and reports to the Chief Growth Officer.

The ideal candidate is hungry to learn, owns their work, demonstrates strong writing, and collaborates across Sales, Product, and Marketing to optimize the funnel from MQL to SQL.

Qualifications

• Writers who can produce clean, on-brand campaign copy
• Analytical mindset to translate data into actionable insights
• Detail-oriented and able to juggle multiple campaigns

Responsibilities

• Own and maintain Hubspot as the marketing automation platform with workflows, forms, lists, lead scoring, and email sends
• Manage the Hubspot-Salesforce integration including lead routing and data hygiene
• Create campaign content including emails, nurture sequences, landing pages, and social posts
• Execute integrated campaigns end-to-end from brief to launch to reporting
• Analyze campaign performance and derive actionable takeaways and recommendations
• Build and manage lead nurture workflows and oversee MQL to SQL handoff with Sales
• Collaborate with Sales, Product, and Chief Growth Officer on campaigns and growth projects
• Identify gaps and propose tools or process improvements

Skills

Strong writing

Analytical thinking

Attention to detail

Collaborative

Curiosity about marketing tech

Tools

Hubspot

Salesforce

Apollo

Job description

ABOUT INETCO

INETCO is on a mission to deliver the payment security and reliability that all people deserve – every moment, every day. We collaborate and co-create to build intelligent, AI-driven solutions that protect financial payment systems from fraud and cyber-attacks, ensuring the safety of consumers and businesses around the world.

ABOUT THE ROLE

INETCO is looking for a Demand Generation Specialist to own the engine that powers our marketing pipeline - our marketing operations stack (Hubspot and its integration with Salesforce) and the campaigns that bring our fraud-first story to life. This is a hands-on, individual-contributor role based in Vancouver (hybrid, 2-3 days per week in office) reporting to the Chief Growth Officer, built for someone who wants to learn fast, take ownership early, and grow their career in marketing.

WHAT YOU'LL DO

• Own and maintain Hubspot as our marketing automation platform - workflows, forms, lists, lead scoring, and email sends
• Manage the integration between Hubspot and Salesforce, keeping lead routing, field mapping, and data clean and accurate
  
• Produce campaign content - emails, nurture sequences, landing page copy, and social posts
• Execute integrated campaigns end-to-end, from brief to launch to reporting and analysis
• Analyze campaign performance and translate results into clear takeaways and recommendations
• Build and manage lead nurture workflows and monitor the MQL to SQL handoff with Sales
• Partner with Sales, Product, and the Chief Growth Officer on campaigns, sales enablement, and ad hoc growth projects
• Proactively flag what's not working and recommend better tools, processes, or content

WHAT WE'RE LOOKING FOR

We care more about hunger, curiosity, and ownership than years of experience. The ideal candidate is:

• An entrepreneurial self-starter - comfortable figuring things out with minimal hand-holding
• Hungry to learn and grow into a bigger marketing role over time
• A strong, clear writer who can produce clean, on-brand campaign copy
• Detail-oriented and organized, able to juggle multiple campaigns and deadlines at once
• Curious about marketing technology, automation, and what makes campaigns perform
• Collaborative - comfortable working closely with Sales, Communications and Product teams

COMPETENCIES

• Exposure to B2B tech, payments, banking, or cybersecurity
• Working knowledge of Hubspot, or demonstrated ability to learn marketing automation platforms fast
• Understanding of Salesforce and CRM/marketing data hygiene
• Strong, clean writing - able to produce on-brand campaign copy independently
• Basic understanding of the digital marketing funnel (MQL/SQL, nurture, attribution)
• Detail-oriented and comfortable running multiple campaigns and tasks at once
• Analytical enough to read campaign and funnel reports, draw out insights, and act on them
• Familiarity with Apollo and interest in building marketing AI agents

INETCO values diversity. We encourage people of all ages, backgrounds, identities and orientations to apply. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, and national origin.

Applications will be accepted until September 30, 2026.