Digital Marketing Specialist

INDEAL, Inc.; Toronto; Remote; CAD 45,000 - 65,000; Full time

Job summary

INDEAL, Inc. is seeking a motivated Digital Marketing Specialist to grow their career across North America, blending digital marketing, website management, analytics, and platform support.

Reporting to the Director of Digital Marketing & Platform Strategy, you’ll help execute marketing initiatives while supporting daily operations and continuous improvement of INDEAL’s digital ecosystem. This fully remote role is open to candidates across Canada, with GTA-area meetings preferred.

Qualifications

• Diploma or Bachelor’s Degree in Marketing, Digital Media, Communications, Business, or a related field.
• 1–3 years of experience in digital marketing, digital communications, or a similar role.
• Equivalent internship, co-op, or freelance experience will also be considered.
• Experience with WordPress.
• Experience using Elementor or similar page builders.
• Experience creating graphics with Canva.
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.).
• Experience using an email marketing platform such as SendGrid, Mailchimp, HubSpot, or similar.
• Familiarity with Google Analytics.
• Understanding of SEO best practices.
• Excellent organizational and communication skills.

Responsibilities

• Maintain and update WordPress websites using Elementor.
• Build and schedule email campaigns and manage lists.
• Support SEO initiatives and website optimization.
• Create digital content for websites, newsletters, and campaigns.
• Design graphics using Canva and Adobe Creative Suite.
• Track website and campaign performance with Google Analytics and dashboards.
• Support proprietary platforms and QA testing.

Skills

Digital marketing

Analytics

Content creation

Website management

Email campaigns

CRM initiatives

Marketing automation

Communication

Education

Diploma or Bachelor’s Degree in Marketing, Digital Media, Communications, Business, or a related field

Tools

WordPress

Elementor

Canva

Adobe Creative Suite

SendGrid

Mailchimp

Google Analytics

Job description

At INDEAL, we offer an exciting and dynamic work environment that sets us apart. As a young and growing company, our team thrives on innovation and forward-thinking. We take pride in fostering a culture of trust and independence, empowering our employees to excel in their roles. With the flexibility of remote work and flex-hours, you have the opportunity to contribute to our team from the comfort of your chosen workspace, while maintaining a healthy work-life balance. Join INDEAL and be part of a collaborative, progressive company where your ideas matter, your skills are valued, and your career can grow.

About the Role

We’re looking for a motivated Digital Marketing Specialist who is ready to grow their career in a role that blends digital marketing, website management, analytics, and digital platform support.

Reporting to the Director of Digital Marketing & Platform Strategy, you’ll help execute marketing initiatives while supporting the day-to-day operation and continuous improvement of INDEAL’s growing digital ecosystem.

This is not a traditional social media marketing role.

Instead, you’ll help manage websites, email campaigns, digital assets, reporting, CRM initiatives, marketing automation, and proprietary digital platforms that support hundreds of users across North America.

This is a fully remote position open to candidates across Canada. While day-to-day work is performed remotely, candidates located in the Greater Toronto Area (GTA) are preferred to support occasional in-person meetings, and team collaboration.

Every day is different. One day you might be building a landing page, the next launching an email campaign, updating website content, analyzing campaign performance, testing new platform functionality, or helping document a new platform feature.

We’re looking for someone early in their career who is eager to learn, enjoys technology, and is excited to contribute to meaningful digital projects that have a direct impact on our INDEAL members and partners.

What You’ll Do

Website Management

• Maintain and update WordPress websites using Elementor
• Build and optimize landing pages
• Publish and update website content
• Monitor website quality and user experience
• Assist with ongoing website improvements and enhancements

Email Marketing

• Build and schedule email campaigns using SendGrid or similar platforms
• Manage audience segmentation and mailing lists
• Support marketing automation workflows
• Monitor campaign performance and recommend improvements

Digital Marketing

• Support SEO initiatives and website optimization
• Assist with campaign planning and execution
• Help create marketing assets and promotional materials

Content & Creative

• Create and format digital content for websites, newsletters, email campaigns, presentations, and marketing materials
• Design graphics using Canva and Adobe Creative Suite
• Edit short-form videos for product demonstrations, webinars, and marketing initiatives
• Organize and maintain digital marketing assets

Analytics & Reporting

• Track website and campaign performance using Google Analytics and internal reporting tools
• Assist with dashboard reporting and campaign analysis
• Monitor key marketing metrics
• Identify trends and opportunities through data
• Prepare reports that help support business decisions

Digital Platforms & Technology

• Support INDEAL’s proprietary digital platforms
• Assist with platform launches and new feature rollouts
• Perform QA testing on new websites and platform enhancements
• Help identify bugs, usability improvements, and optimization opportunities
• Support CRM initiatives and data management
• Create documentation, user guides, and internal training resources

You’ll work closely with multiple teams across the organization, including:

• Marketing
• Brand Success
• Development
• Leadership

This role offers the opportunity to contribute to projects that span marketing, technology, user experience, and business operations.

What We’re Looking For

The ideal candidate is curious, organized, and eager to learn.

You enjoy technology as much as marketing and aren’t afraid to dive into new software, platforms, or processes.

You’ll be successful in this role if you:

• Have exceptional attention to detail
• Are highly organized and able to manage multiple priorities
• Take initiative and enjoy solving problems
• Have strong written and verbal communication skills
• Think analytically while remaining creative
• Enjoy learning new technology
• Are comfortable working independently while collaborating across departments
• Are comfortable working in a fully remote environment with excellent time management and communication skills
• Take pride in producing polished, professional work
• Continuously look for ways to improve processes and user experiences

Qualifications

Required

• Diploma or Bachelor’s Degree in Marketing, Digital Media, Communications, Business, or a related field
• 1–3 years of experience in digital marketing, digital communications, or a similar role
• Equivalent internship, co-op, or freelance experience will also be considered
• Experience with WordPress
• Experience using Elementor or similar page builders
• Experience creating graphics with Canva
• Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator, etc.)
• Experience using an email marketing platform such as SendGrid, Mailchimp, HubSpot, or similar
• Familiarity with Google Analytics
• Understanding of SEO best practices
• Excellent organizational and communication skills

Assets

Experience with any of the following would be considered an asset:

• Basic HTML/CSS
• Microsoft Dynamics CRM
• Dashboard reporting or business intelligence platforms
• Marketing automation platforms
• Photography
• AI tools for productivity and content creation
• Project management software
• User testing and quality assurance

What Success Looks Like

After 30 Days

• Learn INDEAL’s programs, platforms, and brand standards
• Become familiar with our websites, marketing tools, and internal processes
• Support website updates and email campaigns
• Begin contributing to day-to-day digital marketing activities

After 90 Days

• Independently manage routine website updates and email campaigns
• Assist with digital marketing initiatives from planning through execution
• Contribute ideas to improve user engagement and internal workflows
• Support platform enhancements and testing with minimal supervision
• Produce regular analytics and campaign reports

After One Year

• Become a trusted contributor across Marketing and Digital Strategy initiatives
• Take ownership of key digital marketing and digital projects
• Play an active role in launching new platform features and digital initiatives through marketing
• Help improve user engagement through marketing data-driven recommendations
• Contribute to the continued growth of INDEAL’s digital-first strategy

Apply Here: