Director of Lifecycle Marketing

Vintti; Toronto; On-site; CAD 120,000 - 180,000; Full time

Job summary

Arcady Media is seeking a Director of Lifecycle Marketing to lead our lifecycle efforts for DTC and CPG brands, defining service design, pricing, and enterprise strategy. You’ll shape ROI-driven programs and partner with senior leaders to accelerate client success in a fast-growing environment.

The role requires strong leadership, exceptional communication, and the ability to collaborate across Marketing, Sales, and Partnerships to drive onboarding and long-term engagement.

Qualifications

• Demonstrated leadership in lifecycle marketing for consumer brands.
• Strong strategic planning and cross-functional collaboration.
• Experience driving retention and LTV improvements for DTC/CPG brands.

Responsibilities

• Own and enhance client Lifetime Value by designing pricing for subscriptions and loyalty programs.
• Expedite onboarding and maintain robust reporting to deliver ROI within 90 days.
• Increase company visibility through events and direct merchant engagement.

Skills

Lifecycle marketing

Leadership

DTC/CPG domain

Tools

Klaviyo

Shopify

Job description

We are seeking a Director of Lifecycle Marketing to join our innovative team. This senior leadership role is pivotal in shaping the future of our lifecycle marketing efforts for DTC and CPG brands. You'll have the opportunity to define service design, pricing, and enterprise-level strategy, ensuring our clients see value and ROI quickly. This role is perfect for someone who thrives in dynamic environments and is eager to contribute to our rapid growth and client success.

• Own and enhance the client Lifetime Value (LTV) by designing and pricing subscription and loyalty programs.


• Ensure clients witness a return on investment within the first 90 days by expediting onboarding and maintaining robust reporting.


• Increase Arcady Media's visibility within the ecosystem through active participation in events and direct engagement with merchants.


• Develop case studies and strengthen our market position, especially with our proprietary software and agentic tool on the Klaviyo App Store.


• Collaborate closely with peer leaders, including Strategic Partnerships, Marketing, and Sales, to streamline operations and client onboarding.


• Lead a growing department with four direct reports, expanding as the department grows.


• Experience in lifecycle marketing and retention strategies for DTC and CPG brands.


• Proven ability to design and implement effective service offerings and client engagement plans.


• Strong leadership skills with experience managing and developing teams.


• Excellent communication and strategic planning skills.


• Ability to work closely with cross-functional teams and senior leadership.

Nice to Haves

• Prior experience in an agency setting, particularly in a high-growth environment.


• Familiarity with Klaviyo and Shopify platforms.


• Experience building proprietary software or tools.