Director of Ecommerce

JENNY BIRD; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

An innovative jewelry and lifestyle brand is seeking a Director of Ecommerce for a 14-month maternity leave contract. This role is pivotal in shaping the ecommerce strategy and enhancing user experiences to drive sales growth. You will manage a dynamic team, collaborate cross-functionally, and implement initiatives that align with the brand's vision. With a focus on creativity and results, this position offers the chance to make a significant impact in a fast-paced environment. Enjoy flexible working arrangements and a supportive company culture that values your contributions.

Benefits

3 weeks vacation

3 float days

Summer Fridays

Product perks

Qualifications

• 5-7 years of D2C ecommerce management experience.
• Strong organizational and project management skills.

Responsibilities

• Drive ecommerce strategy and revenue growth.
• Lead and develop the ecommerce team.

Skills

Ecommerce Management

Project Management

Shopify Plus

SEO

Analytics

Digital Marketing

Education

Bachelor's Degree

Tools

Shopify Plus

NetSuite

ERP Systems

3PL

WMS

Job description

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Director of Ecommerce (14 Month Contract, Maternity Leave)

JENNY BIRD is a leading jewelry and lifestyle brand known for its lightweight, statement jewelry. We are on a mission to uplift and inspire through thoughtful creation. As a fast-moving business with direct-to-consumer, wholesale, and major department store channels, we prioritize customer experience. We value our partnerships and are committed to strengthening relationships with boutiques and major retailers. Inspired by our customers, we strategize to exceed a five-star shopping experience.

The Opportunity:

We are seeking a Director of Ecommerce for a 14-month maternity leave contract. You will own and drive the ecommerce strategy, reporting to the Chief Brand Officer, and collaborating with cross-functional teams. Your role involves developing innovative ecommerce strategies aligned with brand and business goals, managing a team, and delivering engaging user experiences to increase conversion and revenue. You should be results-driven and eager to make a significant impact in a creative environment.

Key responsibilities include, but are not limited to:

1. Planning and executing the ecommerce department plan to drive revenue growth.
2. Identifying and implementing initiatives for short- and long-term online sales growth, including website and mobile app.
3. Evaluating the conversion funnel, monitoring KPIs, and optimizing performance through testing and new tactics.
4. Leading and developing the ecommerce team, including direct reports and contractors handling site management, merchandising, UX/UI, SEO, analytics, and compliance.
5. Collaborating with other departments to ensure alignment with broader initiatives and support for product and marketing.
6. Creating engaging content with the creative and copy teams to enhance digital storytelling and conversion.
7. Managing the ecommerce team budget aligned with strategic priorities.
8. Managing existing partner relationships and sourcing new partners supporting ecommerce growth, including AI, A/B testing, and mobile app partners.
9. Improving organizational processes for increased efficiency and scalability.

What we are looking for:

• 5 to 7 years of experience managing D2C ecommerce.
• A bachelor’s degree or equivalent experience.
• Strong organizational and project management skills.
• Extensive experience with Shopify Plus, applications, and integrations.
• Experience analyzing market trends and identifying growth opportunities.
• Understanding of ecommerce technology such as ERP, 3PL, WMS; NetSuite experience is a plus.
• Leadership skills to build trust and collaborate effectively.
• Interest and understanding of the digital landscape, with innovative ideas for brand leadership.
• Ability to work under pressure and adapt quickly.

The Interview Process:

• Phone screening
• In-person interview
• Peer interviews
• Interview with senior leadership

Perks at JENNY BIRD:

• 3 weeks vacation + 3 float days + Summer Fridays (early office closure at 1 pm)
• Perks on JENNY BIRD products

Location:

• Flexible working arrangements; currently remote 2-3 days/week, in-office on other days
• Office located at The East Room, 507 King Street East

JENNY BIRD is an equal opportunity employer. We accommodate applicants with disabilities. Please inform us of any accessibility needs in your application or via email.

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