Director of Digital Commerce & Growth Strategy

PepsiCo Inc.; Mississauga; On-site; CAD 190,000 - 240,000; Full time

Benefits offered by this job

Competitive compensation

Inclusive culture

Sustainability goals

Professional growth

Job summary

PepsiCo Canada is seeking a Director of Digital Commerce to lead the next phase of digital growth. You will shape an integrated strategy across customers, channels and brands, build cross-functional partnerships, and drive sustainable growth through strategic investments and talent development.

You will own the digital commerce roadmap, lead initiatives for omnichannel retailers and Amazon, and guide data-driven decisions using retailer data and dashboards.

Qualifications

• 10+ years of progressive leadership experience in customer development, digital commerce, sales or marketing.
• Proven success leading complex channel strategies and cross-functional growth.
• Strong knowledge of omnichannel retail, online grocery, digital marketplaces and shopper behaviour.
• Experience with Amazon Vendor Central, retail media platforms and retailer data is an asset.
• Strong commercial and financial acumen to balance growth, share, investment and profitability.
• Ability to translate complex data into clear insights and recommendations.
• Proven ability to align senior stakeholders and mobilize teams.
• People leadership experience developing talent and building a high-performance culture.

Responsibilities

• Own PepsiCo Canada's digital commerce strategy and roadmap with growth priorities.
• Lead strategies for priority digital customers and platforms, including omnichannel retailers, Amazon.
• Build senior customer partnerships and joint business plans across sales and marketing.
• Embed digital commerce into commercial planning and cross-functional ways of working.
• Improve online assortment, availability, visibility, content, and conversion.
• Guide marketing and retail media investments based on performance.
• Advance data, analytics and tech capabilities by connecting dashboards to retailer data.
• Partner with supply chain and customer teams to improve fulfillment and in-stock online.
• Identify and scale new growth opportunities including digital-first products and pilots.
• Lead and develop the digital commerce team and define accountabilities.

Skills

Leadership

Digital commerce

Strategic thinking

Cross-functional collaboration

Data-driven decision making

Communication

People leadership

Entrepreneurial mindset

Agile

Education

Post-secondary degree

Tools

Amazon Vendor Central

Retail media platforms

Retail data platforms

Job description

PepsiCo Canada is seeking a Director of Digital Commerce to lead the next phase of digital growth. You will shape an integrated strategy across customers, channels and brands, build cross-functional partnerships, and drive sustainable growth through strategic investments and talent development.

You will own the digital commerce roadmap, lead initiatives for omnichannel retailers and Amazon, and guide data-driven decisions using retailer data and dashboards.