Director of Content & Digital

Pomp & Circumstance PR; Toronto; Hybrid; CAD 80,000 - 120,000; Full time

Job summary

Pomp & Circumstance PR is seeking a visionary Director of Content & Digital to lead social and digital strategy for a portfolio of clients. This role requires expertise in social media, content marketing, and team management, with a focus on delivering high-impact campaigns. Join a dynamic team in a hybrid work environment that values creativity and growth.

Benefits

Hybrid work environment

Competitive salary

Flexible work culture

Opportunities for growth

Paid vacation and extended weekends

Qualifications

• 7+ years of experience in social media strategy and content marketing.
• Proven track record with corporate and lifestyle brands.
• Exceptional client leadership and storytelling abilities.

Responsibilities

• Lead social media strategies for corporate and lifestyle clients.
• Manage and mentor a team of social media professionals.
• Analyze performance metrics and translate insights into strategies.

Skills

Social media strategy

Content marketing

Digital marketing

Brand communications

Client leadership

Team management

Storytelling

SEO best practices

Tools

Sprout Social

Hootsuite

Adobe Creative Suite

Canva

Job description

Based in Toronto, Pomp & Circumstance is one of Canada’s fastest-growing lifestyle and consumer PR agencies. Named on Adweek’s Global 100 Fastest Growing List, Strategy Magazine Agency of the Year, and Canadian Business' Startup List, P&C delivers award-winning, culturally resonant campaigns across media relations, influencer marketing, social, digital, events, experiential, paid media and content. This role is for Bonus Track, our sister creative agency, which is at the forefront of content innovation and storytelling for some of the country’s most exciting brands.

About the Role

We’re seeking an experienced, visionary Director of Content & Digital to lead social and digital strategy and content development across a portfolio of lifestyle and corporate clients. You are equal parts strategist, storyteller, client whisperer, and team leader. With deep expertise in organic social media and a passion for creating award-worthy content, you thrive in a fast-paced, idea-driven environment.

This role will lead cross-functional teams to shape and sell through best-in-class digital and social strategies, from high-level planning and platform strategy to detailed content calendars and campaign execution. You understand how to drive engagement, build brand love, and show measurable impact. Experience in the financial, corporate, and loyalty sectors is a strong asset.

Key Responsibilities

• Lead the development and execution of social media strategies for both corporate and lifestyle clients, aligning content with business goals and brand voice.
• Collaborate closely with PR, Integrated Media, XM and Strategy teams to conceptualize and deliver social-first campaigns that are both high-performing and culturally relevant.
• Present social strategy, campaign ideas, and content plans to clients with confidence and clarity; guide stakeholders to buy into bold, creative thinking.
• Manage and mentor a team of social media managers, coordinators, designers and content creators, supporting growth, collaboration, and performance.
• Oversee editorial planning, content calendars, channel strategy, and social copy, ensuring tone, timing, and quality are consistent and effective.
• Direct social media storytelling across platforms including but not limited to Instagram, TikTok, LinkedIn, Facebook, and emerging channels. A deep experience with LinkedIn corporate content is essential.
• Plan and Integrate organic and paid digital media strategies to drive reach, engagement, and conversion; while deep paid expertise isn’t required, a working understanding is preferred.
• Collaborate with content creators, influencers, and production partners, providing briefs, direction, and creative feedback.
• Analyze performance metrics and translate insights into actionable strategies and reports, directing the monthly reporting and wrap decks.
• Stay ahead of platform updates, cultural trends, and industry shifts to inform innovative thinking and client recommendations.

About You

• 7+ years of experience in social media strategy, content marketing, digital marketing, or brand communications, ideally within an agency environment.
• Proven track record of leading social campaigns for brands in both the corporate (financial, loyalty, B2B) and lifestyle (hospitality, wellness, CPG) sectors.
• A portfolio of work that demonstrates exceptional content thinking, creative collaboration, and strategic excellence.
• Excellent client leadership skills; you build trust quickly, speak with authority, and can navigate feedback with poise and persuasion.
• Experienced at presenting work to executive stakeholders, gaining alignment, and inspiring action.
• Adept at team management. You empower, mentor, and develop high-performing teams.
• Sophisticated writing and storytelling abilities across formats and platforms; you can switch tone, adapt for medium, and write with clarity and SEO best practices.
• Familiar with social publishing and reporting tools (Sprout Social, Hootsuite, Later, Meltwater, etc.)
• Bonus: Working knowledge of Adobe Creative Suite, Canva, and basic video editing tools.

What We Offer

• A hybrid work environment: 2 days WFH, 3 days in our downtown Toronto office
• Competitive salary commensurate with experience
• A flexible, fast-paced, and creative work culture
• Opportunities for growth, leadership, and career development
• Paid vacation, extended long weekends, and birthdays off
• A tight-knit team of passionate marketers and creators who love what they do

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Public Relations and Communications Services

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