Senior Director, Content

Knix Wear Inc.; Toronto; On-site; CAD 90,000 - 150,000; Full time

Job summary

Knix Wear Inc. is seeking a Senior Director of Content to drive the brand's content and social vision, with a focus on creative strategy and digital storytelling. The ideal candidate will have over 10 years of experience and a strong connection to internet culture, leading a dynamic team to produce high-volume, innovative content that resonates with audiences and propels brand growth.

Qualifications

• 10+ years experience in content and creative strategy.
• Strong understanding of social platforms (TikTok, Instagram, YouTube, LinkedIn).
• Proven leadership in managing content teams.

Responsibilities

• Lead content development and social team.
• Set and execute high-volume content strategy.
• Collaborate with PR, brand, and influencer teams.

Skills

Content strategy

Digital storytelling

Communication

Social media awareness

Leadership

Creativity

Collaboration

Job description

Knix is an award-winning intimate apparel and activewear brand that is re-inventing intimates for real life. Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. Launched in 2013, we are one of the fastest-growing intimate apparel brands in North America and are globally recognized as an innovator within the apparel space. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix and Kt by Knix. Come join us if you are looking for a purpose-driven and authentic career!

Knix is looking to hire a Senior Director of Content to lead our content and social vision—driving cultural relevance, brand love, and commercial growth. This role will sit at the intersection of brand, creative, culture, and product, overseeing both content development and our social team. We're looking for a bold, strategic leader who understands how to build breakthrough content at scale, push creative boundaries, and keep Knix ahead of the curve in the ever-evolving digital landscape. If you're passionate about storytelling, tapped into internet culture, and thrive in a fast-paced environment—we want to hear from you.

About You

• You’re a bold and strategic content leader with 10+ years of experience in content, creative strategy, and digital storytelling
• Deeply connected to internet culture, social trends, and the ever-evolving media landscape
• A big thinker with a creative POV who’s also comfortable rolling up your sleeves to create high-volume content. We mean - lots and lots of content!
• Passionate about the creator economy and fluent in working with influencers, creators, and UGC
• An excellent cross-functional collaborator who can bring creative, marketing, and production teams together
• Skilled at balancing brand integrity with performance marketing goals
• An exceptional communicator and presenter who can confidently pitch bold ideas
• Known for mentoring and managing internal and external teams to do their best work
• Comfortable pushing boundaries and championing content that only Knix could create

Qualifications

• 10+ years experience in content, creative strategy, and digital storytelling
• Proven leadership experience with content teams and cross-functional creative partners
• Strong understanding of social platforms (TikTok, Instagram, YouTube, LinkedIn) and content formats
• Experience leading shoot planning, creative development, and on-set direction
• Deep knowledge of trends, creators, and the cultural landscape
• Background in developing high-performing content strategies and tracking KPIs
• Experience collaborating with senior leadership, including founders
• Strong portfolio of campaigns, brand moments, and social content that breaks through

The Opportunity

• Set and execute a high-volume, always-on content strategy rooted in culture, brand, and performance
• Draw on social insights and trends to inform creative strategy and narrative development across brand campaigns, launches, and partnerships—fueling bigger, culture-driven moments."
• Oversee Knix’s Content team and ensure best-in-class, platform-native content and support production across brand and performance needs
• Stay on top of trends and creators—keeping Knix at the forefront of culture and content innovation
• Collaborate closely with PR, brand, product, influencer, and commercial teams
• Partner with our founder to develop behind-the-scenes storytelling
• Lead the strategy and execution for creator-driven content and collaborations
• Act as a brand guardian, ensuring consistency in voice, visual identity, and creative quality
• Define content KPIs and use insights to iterate, pivot quickly, and scale what works

How we Hire

Our people are what make Knix, Knix! Our people are passionate and have a strong belief in our mission. Our people are naturally curious and ambitious by nature. Employees feel respected and supported at Knix. We take an inclusive and equitable approach offering the same interview experience to every candidate we meet with. Knix is an equal opportunity employer, we celebrate everyone and their intersecting identities. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community. We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.