Manager, Content Strategy and New Media

University Health Network; Toronto; Hybrid; CAD 70,000 - 100,000; Full time

Job summary

A leading healthcare organization is seeking a Manager, Content Strategy and New Media to drive impactful storytelling and brand messaging across various media platforms. The ideal candidate will possess significant experience in managing creative teams and producing engaging multimedia content that enhances awareness of UHN's healthcare impact. This role offers a permanent, full-time position within a dynamic and supportive environment, with opportunities for professional growth.

Benefits

Competitive offer packages

Government organization pension plan

Close access to transit and UHN shuttle service

Flexible work environment

Opportunities for development and promotions

Corporate discounts (travel, restaurants, etc.)

Qualifications

• 7-10 years of experience in multimedia content creation for brand and marketing.
• Strong scriptwriting and editorial writing skills.
• Familiarity with video production and digital content strategies.

Responsibilities

• Manage the content lifecycle and lead a team of creative professionals.
• Oversee the production of multimedia content including videos and articles.
• Collaborate with executives on communication materials.

Skills

Creative Leadership

Storytelling

Editorial Writing

Project Management

Education

University degree in Communications or related field

Job description

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Company Description

UHN is Canada’s #1 hospital and the world’s #1 publicly funded hospital. With 10 sites and more than 44,000 TeamUHN members, UHN consists of Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute, The Michener Institute of Education and West Park Healthcare Centre. As Canada's top research hospital, the scope of biomedical research and complexity of cases at UHN have made it a national and international source for discovery, education and patient care. UHN has the largest hospital-based research program in Canada, with major research in neurosciences, cardiology, transplantation, oncology, surgical innovation, infectious diseases, genomic medicine and rehabilitation medicine. UHN is a research hospital affiliated with the University of Toronto.

Company Description

UHN is Canada’s #1 hospital and the world’s #1 publicly funded hospital. With 10 sites and more than 44,000 TeamUHN members, UHN consists of Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute, The Michener Institute of Education and West Park Healthcare Centre. As Canada's top research hospital, the scope of biomedical research and complexity of cases at UHN have made it a national and international source for discovery, education and patient care. UHN has the largest hospital-based research program in Canada, with major research in neurosciences, cardiology, transplantation, oncology, surgical innovation, infectious diseases, genomic medicine and rehabilitation medicine. UHN is a research hospital affiliated with the University of Toronto.

UHN’s vision is to build A Healthier World and it’s only because of the talented and dedicated people who work here that we are continually bringing that vision closer to reality.

www.uhn.ca

Job Description

Union: Non-Union

Number of vacancies: 1

Site: All UHN Sites (multi-site)

Department: Communications and Brand Strategy (CaBS)

Reports to: Director, Content Strategy & New Media

Work Model: Hybrid

Hours: 37.5 per week

Status: Permanent Full-Time

Closing Date: June 17, 2025

Position Summary

The Manager, Content Strategy and New Media drives and delivers compelling, high impact brand journalism and storytelling that amplifies the UHN brand producing ultra-modern, high-quality creatives and text-based multi-channel content that dramatically increase awareness and engagement as well as guides elevation and understanding of University Health Network and its national and global health impact and reach. The ideal candidate combines exceptional writing, video production, and managerial skills, in concert with creativity, critical thinking, editorial rigor, operational excellence, and data-driven decision-making to deliver impactful content that engages our core audiences and drives measurable outcomes.

Duties

• Creative Communications Leadership: Manages all aspects of the content lifecycle supervising an internal team of creative professionals in the production of written and visual deliverables; Strong experience with an integrated approach to creating and delivering content across multiple digital platforms including website and social media; Provides day-to-day management, direction, and coaching to a team of Individual Contributors (ICs) made up of writers and multimedia specialists, establishing and managing project plans, timelines and key deliverables; Manages personnel / story assignments to maximize resource management; Manages multiple projects simultaneously and ensures high-quality deliverables.
• Team Management and Administration: Builds constructive rapport with Individual Contributors (ICs), further developing their strengths and helping them close gaps in knowledge, skills, expertise, and stakeholder relations; Manages expectations for deliverables and team capacity; Leads monthly reporting on KPIs for the team, providing insights to help drive continuous improvement.
• Brand Stewardship: Contributes to the CaBS-wide monitoring of brand standards and usage across UHN; Contributes to the development of brand aesthetic in photography and videography and guiding compliance in deliverables; Contributes to the development of brand voice in written content, ongoing support of UHN’s Style Guide and guiding compliance in deliverables
• Editorial and Creative Oversight: Hands-on and end-to-end management of the creation, editorial and story development, and execution of various forms of multimedia content (videos, photos, podcasts, UHN News, digital publications) for UHN and its associated programs and services; Provides clear direction and oversight to IC’s on all aspects of content creation including research, story development, pitching, casting, storyboarding, Q lines, interviewing, writing/filming/photography, editing, post-production, and uploading for publication; Leverages marketing and content writing experience to enhance storytelling and messaging.
• Strategic and Corporate Communications: Works closely with UHN Corporate Strategy Office to develop and deliver core executive communication materials such as CEO internal communications, key messages, briefing notes, presentations, speeches, and, materials for government officials; Identify and submit content, such as Op-Eds, to relevant forums, publications, events, and other communication-based avenues to promote UHN’s brand and objectives through compelling storytelling; Develop and execute a comprehensive strategy for the Corporate Annual Impact Report collaborating with internal stakeholders to define report themes, content structure and development and key performance indicators.
• Keeps up-to-date with the latest trends and best practices in brand and creative management and digital platforms, channels and content types.
• Other duties as assigned.
  
  
  

Qualifications

• University degree in Communications, Broadcast, Journalism, Film/Television Production, Marketing, Multimedia Arts, or related field required.
• 7-10 years demonstrable experience in creating compelling story-based multimedia content for brand, PR, or marketing initiatives, including videos, photos, and digital-first campaigns, and, managing personnel.
• Strong track record of managing creative teams and maximizing individual potential and efficiency.
• Excellent understanding of how to develop and craft emotive and memorable storytelling.
• Strong scriptwriting, editorial writing, storyboarding, and production skills.
• Proven skills in vetting various types of content from digital feature stories to short people-centric articles and digital publications.
• Technical proficiency in understanding and translating complex products for visual storytelling, and easy to absorb text.
• Proficiency in planning, scheduling and executing various types of content production and assets including interviews, testimonials, b-roll footage, use of drones, etc.
• Strong knowledge of all phases of video production and photo editing capabilities, including post audio mix; color grading; and voice recording.
• Experience and knowledge of health services and health care preferred.
  
  
  

Additional Information

Why join UHN?

In addition to working alongside some of the most talented and inspiring healthcare professionals in the world, UHN offers a wide range of benefits, programs and perks. It is the comprehensiveness of these offerings that makes it a differentiating factor, allowing you to find value where it matters most to you, now and throughout your career at UHN.

• Competitive offer packages
• Government organization and a member of the Healthcare of Ontario Pension Plan (HOOPP https://hoopp.com/)
• Close access to Transit and UHN shuttle service
• A flexible work environment
• Opportunities for development and promotions within a large organization
• Additional perks (multiple corporate discounts including: travel, restaurants, parking, phone plans, auto insurance discounts, on-site gyms, etc.)
  
  
  

Current UHN employees must have successfully completed their probationary period, have a good employee record along with satisfactory attendance in accordance with UHN's attendance management program, to be eligible for consideration.

All applications must be submitted before the posting close date.

UHN uses email to communicate with selected candidates. Please ensure you check your email regularly.

Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.

UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.

We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Hospitals and Health Care

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