Director of Content, Syndication Strategy

Launch Potato; Toronto; Remote; CAD 80,000 - 120,000; Full time

Job summary

Launch Potato is seeking a Director of Content, Syndication Strategy, to lead the editorial team across multiple platforms. This role demands a blend of creativity, data-driven decision-making, and hands-on leadership to enhance content quality and audience engagement. The successful candidate will possess over 7 years of experience in digital editorial leadership, showcasing expertise in syndication platforms and a strong analytical background. Join a profitable, high-growth company and make a significant impact on our content strategy.

Qualifications

• Proven ability to lead high-volume editorial operations.
• 7+ years of digital editorial leadership experience.
• Adept in using performance platforms and data analysis.

Responsibilities

• Define and lead a high-impact content strategy across syndication platforms.
• Mentor and manage a team of writers and editors.
• Monitor performance data to optimize content strategy.

Skills

Leadership in editorial operations

Analytical skills

Creative ideation in headline writing

Fluency in content syndication platforms

Data-driven decision making

Education

Bachelor's degree in a relevant field

Tools

Google Sheets

Looker

Job description

Director of Content, Syndication Strategy

WHO ARE WE?

Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.

The company is headquartered invibrant downtown Delray Beach, Florida , with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.

WHY YOU SHOULD BE EXCITED ABOUT THIS ROLE

As the Director of Syndication at FinanceBuzz, you will define and lead the strategic direction of our content across key syndication platforms including MSN, Apple News, NewsBreak, and more. You’ll set the editorial vision, refine our brand voice, and create the roadmap for long-term revenue and audience growth — while also staying close enough to the work to ensure daily execution aligns with your strategy.

You’ll dig into large data sets, surface patterns and insights, and translate those into a content strategy that delivers measurable results. (The truth is, you love numbers as much as words.) You’ll work closely with the Editorial Operations Manager to keep production efficient and on budget, but this is a hands-on role. From sprint planning and editing to headline writing and photo selection, you’ll stay deeply involved in the day-to-day work. You will be the guardian of our content quality and that means being directly involved in the content itself.

This is a highly visible leadership role where you’ll oversee a high-performing editorial team, mentor senior editorial staff, and make data-driven decisions to maximize reach, revenue, and impact. You’re a creative thinker who understands the intersection of personal finance, lifestyle content, and clickworthy storytelling. You know what makes readers tick, and what makes platforms click.

The ideal candidate is both visionary and operational: someone who can develop a high-level strategy while also providing clear editorial direction, optimizing content performance, and coaching others to success.

MUST HAVE:

• Proven ability to lead high-volume editorial operations with a focus on revenue growth, content quality, and audience expansion
• Fluency in content syndication platforms (Apple News, MSN, Yahoo, NewsBreak), including performance drivers and monetization levers
• A data-obsessed mindset paired with strong analytical and technical skills — mastery of Looker and Google Sheets is a must
• Adept at leading a team and developing scalable strategies
• An entrepreneurial, adaptable mindset and a passion for helping audiences make smart decisions with their money
• Exceptional editorial judgment and creative ideation skills, especially in headline writing
• An open mind around the implementation of AI in your personal workflow and in content creation

EXPERIENCE: 7+ years of digital editorial leadership experience, including managing high-output teams and developing platform-driven strategies

OUTCOMES (Performance Expectations)

• Define and lead a high-impact content strategy across syndication platforms (Apple News, MSN, NewsBreak, Yahoo), optimizing for traffic, engagement, and revenue
• Maintaining FinanceBuzz’s editorial voice and excellence across a fast-paced, high-volume production pipeline (25+ stories per day)
• Monitor and interpret performance data to iterate on content strategy, increasing CTR, and optimizing content monetization
• Personally review, edit, and approve content to uphold editorial standards and align output with performance goals
• Collaborate cross-functionally with SEO, Monetization, and Analytics teams to surface insights and activate content opportunities
• Mentor and manage a team of in-house and freelance writers and editors, building training programs and professional development paths
• Represent the Syndication team in company meetings and ensure goals and priorities are communicated clearly across teams
• Introduce bold editorial experiments — including headline frameworks, visual strategies, and new formats — that translate into measurable wins

COMPETENCIES

• Strategic & Analytical: Uses data to inform decisions at every level — from daily content selection to long-term editorial vision. Identifies key platform trends and adapts strategy proactively.
• Hands-On Leadership: Maintains close involvement with day-to-day editorial production. Leads by example with a bias for action and a willingness to execute on the details.
• Creative Storytelling: Excels at generating engaging ideas in lifestyle and personal finance. Understands what performs and adapts narratives to different platforms and content formats while maintaining brand voice.
• Mentorship & Team Development: Empowers team members to grow by providing direct feedback, editorial coaching, and scalable training systems that foster both quality and autonomy.
• Platform Savvy: Deep understanding of syndication platforms and their unique editorial mechanics. Tailors strategy to maximize distribution, performance, and monetization.
• Operational Excellence: Partner with the Editorial Operations Manager to ensure smooth production and on-time, on-budget delivery.
• Clear Communicator: Bridges strategy and execution by delivering clear, actionable direction. Proactively communicates updates, insights, and changes across teams.
• Innovative Mindset: Constantly seeking new angles, tools, and tactics to elevate content performance and production efficiency — including AI-assisted workflows.

Want to make your impact in a profitable, high-growth company? Apply now!

Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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