Director of Business Development

JRoss Recruiters; British Columbia; On-site; CAD 60,000 - 85,000; Full time

Job summary

Une entreprise de recrutement dynamique recherche un professionnel passionné du tourisme pour diriger des initiatives de vente et de marketing au sein de l'industrie hôtelière en Colombie-Britannique. En tant que gestionnaire, vous serez responsable de l'analyse des marchés émergents et de la gestion des relations avec divers intervenants pour stimuler la croissance et l'engagement des membres. Ce rôle offre une occasion unique d'influencer la croissance régionale du tourisme tout en bénéficiant d'une rémunération compétitive et de possibilités de développement professionnel.

Benefits

Rémunération compétitive

Environnement de travail flexible

Financement pour le développement professionnel

Voyages vers des événements clés de l'industrie

Qualifications

• 4-5 années de succès commercial ou marketing progressif dans l'hébergement, le tourisme ou la gestion des destinations.
• Capacité démontrée à interpréter des métriques de campagne numérique (Google Ads, Meta, etc.).
• Expérience en gestion avec plusieurs parties prenantes.

Responsibilities

• Identifier et sécuriser de nouvelles opportunités de groupe dans les segments MICE et sports.
• Gérer les plateformes de gestion des leads et superviser la distribution des leads qualifiés.
• Représenter le secteur lors d'événements industriels prioritaires à travers le Canada.

Skills

Relationnel

Négociation

Présentation

Education

Baccalauréat en Commerce, Marketing, Tourisme ou domaine connexe

MBA (atout)

Tools

Simpleview

Cvent

Job description

Identify and secure new group opportunities in MICE and sports segments to drive overnight demand.

Nurture existing corporate, association, and event relationships; expand accounts through targeted sales missions and trade shows.

Oversee lead-management platforms (e.g., Cvent, Simpleview); distribute qualified leads to member properties and track conversions.

Guide external agencies on brand strategy, digital media, and conversion optimisation; evaluate performance for continuous improvement.

Represent the sector at priority industry events and conferences across Canada, managing budgets and ROI reporting.

Analyse emerging markets, sponsorship prospects, and product development opportunities to diversify revenue streams.

Stakeholder Communication & Administration

Serve as primary liaison to hotel / motel GMs, city officials, tourism partners, suppliers, and the Board.

Prepare marketing plans, MRDT reports, and grant applications; monitor expenditures against approved budgets and chart of accounts.

Produce association newsletters and performance dashboards, sharing industry intelligence and KPI results with members.

Champion a growth-oriented culture across all programs; refine member-engagement structures to maximise participation and value.

Requirements

In-depth knowledge of BC’s tourism, hotel, and meetings landscape.

4-5 years’ progressive sales or marketing success within accommodation, tourism, or destination management; supervisory experience an asset.

Demonstrated ability to interpret digital campaign metrics (Google Ads, Meta, etc.) and transform insights into action.

Proven track record with multiple stakeholders—balancing member, agency, and municipal interests.

Strong relationship-building, negotiation, and presentation skills.

Experience with Simpleview, Cvent, or comparable CRM/lead-distribution tools.

Strategic thinker with robust financial acumen, deadline discipline, and a “hands-on” work style.

Bachelor’s degree in Business, Marketing, Tourism, or related field (MBA a plus).

Valid driver’s licence and reliable vehicle for regional travel.

Corporate Culture

Competitive compensation commensurate with experience, plus performance incentives.

Flexible, results-oriented work environment based in the Lower Mainland.

Opportunity to influence regional tourism growth and leave a lasting legacy for the accommodation sector.

Professional development funding and travel to key industry events nationwide.

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