Director, National Draws: Growth & Strategy Leader

Ontario Lottery and Gaming Corporation; Sault Ste. Marie; On-site; CAD 180,000 - 230,000; Full time

Benefits offered by this job

Public Service Pension Plan

Paid Time-Off

Growth Focus

Equity, diversity, and inclusion

Job summary

Ontario Lottery and Gaming Corporation is seeking a Director, National Draw Based Games, to lead strategy, planning, marketing, and performance for the National Draw portfolio across Retail and Digital channels. You will drive revenue growth, player engagement, and profitability through innovative product and marketing strategies.

Reporting to the VP Lottery Product, you will oversee budgets, forecasting, and cross-functional collaboration with internal teams and external partners, delivering

Qualifications

• University degree in Business, Management, Marketing, or a related field.
• Proven experience in product management, marketing, or category management.
• Leadership experience delivering growth and strategic objectives.

Responsibilities

• Own, plan, and deliver annual revenue and profit targets for National Draw across Retail and Digital.
• Lead budgeting, forecasting, and product planning for Lotto Max, Lotto 6/49, Daily Grand and programs.
• Develop category budgets, marketing plans, and partnerships to meet objectives.
• Develop and execute annual business and marketing plans including growth strategies and customer engagement programs.
• Create category strategies aligned with Masterbrand and enterprise priorities.
• Oversee analytics to optimize plans and drive KPIs.
• Lead media strategies and activation with partners and agencies.
• Represent OLG with Interprovincial Lottery Corporation on national portfolio goals.
• Provide leadership for jackpot initiatives and promotions to drive sales.
• Act as Product Lead for launches, enhancements, retirements, and system improvements.
• Partner with Enterprise Brand & Marketing on sponsorships and digital campaigns.
• Build and lead a high-performing team focused on accountability and innovation.

Skills

Leadership

Strategic thinking

Budgeting

Forecasting

Product strategy

Marketing

Customer engagement

Stakeholder management

Data-driven decision making

Education

University degree in Business/Management/Marketing or related field

Job description

Ontario Lottery and Gaming Corporation is seeking a Director, National Draw Based Games, to lead strategy, planning, marketing, and performance for the National Draw portfolio across Retail and Digital channels. You will drive revenue growth, player engagement, and profitability through innovative product and marketing strategies.

Reporting to the VP Lottery Product, you will oversee budgets, forecasting, and cross-functional collaboration with internal teams and external partners, delivering