Director, National Draw Games - Growth & Strategy Lead

Go Fractional; Toronto; On-site; CAD 180,000 - 240,000; Full time

Benefits offered by this job

Public Service Pension Plan

Paid Time-Off

Growth Focus

Equity, diversity, and inclusion

Job summary

Ontario Lottery and Gaming Corporation (OLG) in Toronto seeks a Director, National Draw Based Games to lead strategy, planning, marketing, and performance for the National Draw portfolio across Retail and Digital channels. The role drives a portfolio generating about $1.6 billion in annual revenue and shapes the future of a key product category.

You will oversee budgeting, forecasting, product planning, category strategies, and performance analytics while building a high-performing team and

Qualifications

• University degree in Business, Management, Marketing, or related field.
• Minimum 10 years of progressive experience in product management, marketing, category management, or related commercial environment.
• Minimum 5 years of leadership experience delivering business growth, operational excellence, and strategic objectives.
• Minimum 5 years of experience collaborating across large organizations to solve complex business challenges and deliver enterprise-wide initiatives.
• Demonstrated experience developing and executing product, marketing, and growth strategies within a consumer-focused organization.
• Experience managing significant budgets, forecasting activities, and business performance measurement.
• In-depth knowledge of the lottery, gaming, entertainment, or related consumer industries is considered a strong asset.

Responsibilities

• Own, plan, and deliver annual revenue and net profit objectives for the National Draw category across Retail and Digital channels.
• Lead budgeting, forecasting, and product planning activities for Lotto Max, Lotto 6/49, Daily Grand, and supporting category and retail programs.
• Develop and manage category operating, marketing, promotional, and partnership budgets to meet divisional and corporate objectives.
• Lead the development and execution of annual business and marketing plans, including growth strategies, product initiatives, financial objectives, and customer engagement programs.
• Develop category strategies that align with OLG's Masterbrand, enterprise priorities, and long-term business objectives.
• Oversee performance measurement and analytics, leveraging data and insights to optimize plans and drive achievement of key business performance indicators.
• Lead the development and execution of media strategies, briefings, and activation plans in partnership with internal stakeholders, media agencies, and external partners.
• Serve as OLG's lead representative with the Interprovincial Lottery Corporation (ILC), helping shape national portfolio strategies, sales objectives, player growth plans, and profitability targets.
• Provide strategic leadership for jackpot category initiatives, promotions, and accelerations designed to drive incremental sales and player participation.
• Act as Product Lead for National Draw game launches, enhancements, retirements, and system improvements while ensuring alignment with enterprise-wide objectives and regulatory requirements.
• Partner with Enterprise Brand & Marketing to develop sponsorship strategies, social media initiatives, and integrated marketing programs that strengthen player engagement and brand performance.
• Build, lead, and develop a high-performing, commercially focused team while fostering a culture of accountability, innovation, collaboration, and continuous improvement.

Skills

Product strategy

Portfolio management

Marketing

Leadership

Customer engagement

Data-driven decision making

Stakeholder management

Strategic thinking

Consumer insights

Budgeting & forecasting

Education

University degree in Business/Management/Marketing

Job description

Ontario Lottery and Gaming Corporation (OLG) in Toronto seeks a Director, National Draw Based Games to lead strategy, planning, marketing, and performance for the National Draw portfolio across Retail and Digital channels. The role drives a portfolio generating about $1.6 billion in annual revenue and shapes the future of a key product category.

You will oversee budgeting, forecasting, product planning, category strategies, and performance analytics while building a high-performing team and