Director, Media Planning

WPP Media; Vancouver; Hybrid; CAD 95,000 - 115,000; Full time

Job summary

A leading media planning firm is seeking a Director of Media Planning to lead strategic efforts for a key client. This role involves managing client relationships, guiding cross-functional teams, and ensuring successful media planning execution. Candidates should have over 7 years of relevant experience, strong marketing insights, and the ability to foster client communications. Competitive salary of $95,000 to $115,000 CAD offered, alongside a hybrid work model.

Benefits

Medical insurance

Paid time off

Retirement plans

Partner discounts

Mental health awareness days

Qualifications

• 7+ years in media planning/buying or related media industry experience.
• Direct client service experience.
• Strong understanding of marketing and consumer communications roles.

Responsibilities

• Lead client communications and strategy planning.
• Provide leadership to cross-functional teams.
• Oversee media planning and execution of client objectives.

Skills

Client relationship management

Media planning

Strategic communication

Analytical skills

Team leadership

Education

Post-secondary degree with a focus on Marketing

Tools

Media research tools

Planning software

Job description

Join to apply for the Director, Media Planning role at WPP Media. This role leads client service and strategic media planning efforts for EssenceMediacom, with Airbnb as a key client, and oversees delivery across cross-functional teams.

Role Summary

An Account Director is responsible for all aspects of a client’s business and the management of one or more client accounts. You will work with cross-functional teams to access all EssenceMediacom services and ensure the strategic delivery of client goals and business objectives.

You will provide leadership and act as the main client contact for Airbnb, lead in client communications, strategy planning, client presentations, and strive for the highest quality media product and client satisfaction. You will also coach, train, and mentor junior staff.

Key Accountabilities

• Client Service
  • Manage and own client relationships (Director level and below, which may include Senior Manager, Brand Managers).
  • Primary client contact.
  • Responsible for client performance reviews including Vantage scores, with a goal of achieving all clients in green or secure.
  • Manage client expectations within agreed-upon deliverables.
  • Manage client briefings.
  • Oversee and lead all aspects of the business.
• Leadership
  • Successfully lead and manage account teams.
  • Establish a culture of excellence and quality output.
  • Collaborate with Investment, Finance and Strategy teams to develop plans and ensure outputs meet holistic media plan needs.
  • Build and nurture relationships with the US EssenceMediacom team to achieve client objectives.
  • Lead by example and foster collaboration and teamwork.
  • Embrace EssenceMediacom culture, mission, and vision.
  • Staff career development and succession planning through mentoring and coaching.
• Financial Management
  • Assist SVP or GAD with business plan development.
  • Ensure revenue is forecast accurately.
  • Manage monthly invoicing and client billing.
  • Maintain global spend tracker and client-facing Buy Summaries (BCR).
  • Understand client SOW and compensation; ensure alignment with SOW.
  • Ensure client service team responsibilities support discrepancy resolution.
• Media Planning
  • Solid understanding of online and offline planning.
  • Interpret client briefs and write strategic plans to meet objectives.
  • Develop media plans and presentations with senior staff.
  • Lead and oversee buy brief content and meetings with internal groups.
  • Oversee media administrative duties including campaign setup, maintenance, and accurate client financial reporting (BCRs).
  • Extensive knowledge of media channels and tools; present plans to clients.
  • Approve media plans.
• Skills & Behavior
  • Familiar with research tools and planning software; e.g., Comspoint, Vividata.
  • Resourceful and able to leverage cross-functional resources.
  • Ability to build solutions to client problems, with strong presentation, organization, and communication skills.
  • Strong analytical and critical thinking abilities; quantitative aptitude.
  • Ability to apply consumer insights effectively.
• Education And Experience
  • 7+ years in media planning/buying or related media industry experience.
  • Direct client service experience.
  • Strong understanding of marketing and consumer communications roles.
  • Post-secondary degree with a focus on Marketing preferred.

The typical salary range for this position is between $95,000 and $115,000 CAD, commensurate with experience and qualifications.

Life at WPP Media & Benefits

We invest in our employees and support growth, with access to global WPP Media networks, employee resource groups, in-office events, and a range of benefits including medical, retirement plans, vision and dental insurance, paid time off, partner discounts, and mental health awareness days.

WPP Media is an equal opportunity employer and encourages applicants of all backgrounds. We foster a culture of respect and belonging and provide a hybrid work model (in-office ~4 days per week). If accommodations or flexibility are needed, please discuss with the hiring team during the interview process.

WPP Media is committed to providing reasonable accommodations to individuals with disabilities. For accommodation requests, contact [e-mail] or call [phone] with your request and contact information.

Please read our Privacy Notice for information on how we process personal data. While we appreciate all applications, only candidates selected for an interview will be contacted.

Requisition ID: 28890

Seniority level: Director

Employment type: Full-time

Job function: Advertising, Strategy / Planning, and Marketing

Industries: Advertising Services, Marketing Services, and Technology, Information and Internet

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