Director Integrated Marketing

Fittes; Toronto; Hybrid; CAD 140,000 - 150,000; Full time

Benefits offered by this job

Pay-for-performance profit-sharing bonus

Flexible benefits including HSA

Employee Stock Option Plan

Dog-friendly office

Fully stocked kitchen with snacks

Job summary

A dynamic building products company is seeking a Director of Integrated Marketing in Toronto, Ontario. This pivotal role will lead the marketing team and shape brand strategy across D2C and B2B markets. The ideal candidate will have over 10 years of marketing experience, a proven track record in branding, and the ability to guide creative teams. Offering competitive pay of CA$140,000-CA$150,000/year along with flexible benefits, this position promotes a hybrid work model and an engaging office culture.

Qualifications

• 10+ years of experience in marketing, with 5 years in brand strategy.
• Proven track record in managing physical product brands.
• Experience leading and inspiring creative teams for 5+ years.
• Ability to take ideas from concept to execution effectively.

Responsibilities

• Develop and inspire the marketing team.
• Direct the full 360° brand experience across platforms.
• Drive brand awareness through campaigns and partnerships.
• Oversee content strategy in alignment with brand objectives.

Skills

Marketing analytics

Digital and social media platforms

Search engine optimization

Google Analytics

High AI literacy with digital marketing platforms

Job description

Join to apply for the Director Integrated Marketing role at Fittes

Super-immersive learning environment and the opportunity to develop your career with us, if you can keep up

Base pay range

CA$140,000.00/yr - CA$150,000.00/yr

About Fittes

At Fittes, we are on a mission to reimagine mundane unloved building products. We make building products sexy and we’re bringing a new school approach to an old school industry.

We create a work environment where you can excel at the things you're good at, experiment with tasks you love doing, and challenge yourself to learn new things that are outside your skill set. We are building something extraordinary for the long-term with our team and customers. Don’t believe us? Ask our team members - they certified us as a “Great Place to Work®”! See more on our Instagram, Glassdoor and website!

Opportunities

We’re looking for a Director of Integrated Marketing. A strategic, data-driven, and creative brand builder who will elevate our brand presence across both D2C and B2B markets. This is a pivotal role that bridges long-term brand vision with short-term execution. As our Director of Integrated Marketing, you’ll define and own the full 360° brand experience — from our visual identity and voice, to how we show up across campaigns, channels, and customer touchpoints.

You’ll work at the intersection of creativity and strategy, balancing bold ideas with data-informed decisions to shape how our brand grows and resonates. You’ll lead a high-performing marketing team, guide internal and external partners, and collaborate closely with sales and product stakeholders to ensure our brand fuels business growth.

This is your chance to put your mark on a brand that’s ready to stand out. You’ll have the space to test, iterate, and push creative boundaries, while also building repeatable systems and smart processes that scale. If you’ve ever dreamed of turning a category-defying brand into an industry icon, this role is for you.

What you’ll be doing:

• Leadership + Culture [40%]
• Hire, develop, and inspire top talent in the marketing team
• Lead regular 1:1s, performance reviews, and career development planning
• Foster a high-eNPS culture rooted in coaching, engagement, and retention
• Adapt leadership style to motivate and empower the team
• Collaborate cross-functionally to ensure alignment with broader company goals
• Embody and champion Fittes values across all internal and external touchpoints
• Brand Strategy [30%]
• Own and direct the full 360° brand experience across digital, social, PR, and partnerships
• Maintain and evolve brand guidelines from packaging to experiential touchpoints
• Collaborate with B2B sales and performance marketing to achieve revenue goals
• Lead community growth and engagement initiatives
• Drive brand awareness through campaign performance and organic growth
• Content + Partnerships [30%]
• Lead and expand influencer and media partnerships
• Own the affiliate program strategy and execution
• Oversee content strategy, planning, and delivery in alignment with brand objectives
• Manage third-party vendors and ensure cohesive brand messaging
• Google Analytics – Intermediate
• Search Engine Optimization – Intermediate
• Digital and Social Media Platforms -Expert
• Marketing Analytics - Expert
• Meta/Google
• Digital and Social Media Platforms - Expert
• High AI literacy and comfort with digital marketing platforms - Intermediate
• DAM platforms - Expert

Qualifications

• Bring 10+ years of experience in marketing, with at least 5 years focused on shaping brand strategy and 3+ years driving go-to-market success
• Know what it takes to manage and grow a physical product brand—because you’ve done it, more than once
• Have led and inspired creative talent for 5+ years, whether internally, externally, or across both
• Know how to take a creative idea from concept to execution and have led the full process for 3+ years
• Are passionate about performance and know how to bring out the best in a team
• Use data to guide decisions—not just gut feel—with experience using tools like Google Analytics, Meta platforms, and Shopify

What’s in it for you?

• Joining an award-winning, fast-growing team driven by ambition
• Pay-for-performance profit‑sharing bonus structure
• Flexible and inclusive benefits including HSA
• Employee Stock Option Plan
• Hybrid work structure - we are committed to 3 days in office
• Open concept, bright, dog‑friendly office vibe (our furry friends can’t wait to meet you!)
• Strict “No email/slack on phones” policy and “No email/slack outside of office hours” policy — we value our personal time and are committed to protecting this for our team members.
• Fully stocked kitchen with snacks and fresh fruit

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries

Wholesale Building Materials