Senior Manager, Marketing

Fasken; Calgary; Hybrid; CAD 110,000 - 170,000; Full time

Benefits offered by this job

Hybrid work flexibility

Flexible medical & dental benefits

Group retirement savings plan

Paid vacation and sick days

Employee assistance program (EFAP)

Wellness subsidy

Job summary

Fasken is seeking a Senior Manager, Marketing for Calgary, AB. You will lead strategic marketing planning, collaborating with lawyers and stakeholders to plan, produce and deliver campaigns and events that strengthen market presence and drive growth.

You will develop regional campaigns with cross-functional teams, manage partnerships, sponsorships and regional awards, and ensure adherence to brand standards in a hybrid work environment.

Qualifications

• At least 10 years of experience leading and implementing multi-channel marketing programs (events, thought leadership content development, advertising, brand and sponsorship activations, digital marketing, social media, media relations).
• Undergraduate degree in marketing; post-graduate qualification preferred but not required.
• Outstanding written and verbal communication; strong project management, negotiation, change management and consulting to gain buy-in across stakeholders.

Responsibilities

• Partner with lawyers to assess and implement marketing initiatives aligned with regional objectives.
• Develop regional campaigns with BD and Firmwide Marketing Communications, tracking progress and alignment with priorities.
• Design and execute multi-channel marketing initiatives (digital, earned media, paid media) to elevate Alberta’s profile.
• Manage regional partnerships, sponsorships, and activations to maximize ROI.
• Lead planning and execution of regional events, thought leadership, and market advertising.

Skills

Client service

Interpersonal skills

Collaboration

Communication skills

Adaptability

Attention to detail

Research & problem solving

Discretion & diplomacy

Education

Undergraduate degree in marketing

Post-graduate qualification in marketing or business (preferred)

Job description

Fasken is a leading international business law and litigation firm. With over 900 lawyers and 1,100+ employees, we have offices in Vancouver, Surrey, Calgary, Tsuut’ina Nations, Toronto, Ottawa, Montréal, Québec City, London, and Johannesburg. We provide strategic and thoughtful advice in virtually all areas of business law to a broad range of clients including close to half of the Fortune 100 companies, corporate clients, government agencies, regulatory authorities, non-profit bodies and individual clients. We are a high-achieving, professional, entrepreneurial, team-oriented, and friendly place to work. We are committed to diversity and inclusion and offer a welcoming environment for all people. While we are here to service our clients and are a deadline-driven industry, we look to be innovative, and there are opportunities to participate in initiatives which make a difference in our firm and community. Achieve excellence doing work that’s challenging and rewarding, with people you’ll like working with, in an environment that’s welcoming, supportive, entrepreneurial and innovative, where you’re a valued contributor, not just an employee. For additional information about the firm or this position, please visit our website at www.fasken.com.

Senior Manager, Marketing (Marketing Department) – Calgary, AB

Job Summary

Reporting to the Senior Director, Pursuits and with a dotted line to the Senior Director, Firmwide Marketing Communications, you will lead and execute strategic marketing planning for campaigns and programs to strengthen market presence, brand awareness, enhance reputation, and support business growth. This is a hands‑on role, working alongside lawyers and stakeholders to plan, produce and deliver marketing initiatives, including events and in‑market activations.

Work Environment

Hybrid remote work arrangements are available with requirements as per business needs for onsite office support. The successful candidate must live in or around Calgary, AB and be able to commute to the office as often as required. While this is a hybrid role, the majority of the work may be onsite in any given week. The primary location of this role is downtown Calgary, with occasional needs to visit our Tsuut’ina office. Fasken Calgary has a mandatory minimum requirement of three (3) days in office and up to two (2) days remote, work permitting. In‑office requirements are subject to change, based on business needs as determined by the Firm’s Management and applicable business group. Standard core hours of work are from 8:00 a.m. to 4:00 p.m.. This role is not overtime eligible and some flexibility will be required from management within the Firm's core business hours to meet the needs of the department and other region’s time zones. For Indigenous candidates interested in employment on‑reserve, there may be an opportunity at Fasken to do so at our Alberta office situated on Tsuut'ina Nation, west of Calgary. Such candidates are encouraged to speak to Human Resources during the interview process to obtain additional information.

To Us, Success Means

• Having a strong client service approach – you’re ready, willing, and able to put our clients first and exceed their expectations.
• Caring about one another – you possess strong interpersonal skills and the ability to build harmonious working relationships within your immediate team, across other departments in the firm, and the community.
• Working collaboratively – you’re a self starter who values working in a collaborative team based environment.
• Possessing exceptional communication skills (both verbal and written) when dealing with lawyers, clients, staff and third parties.
• Approaching your work with agility and the willingness to learn and utilise new technology.
• Being adaptable to changing priorities in a fast‑paced environment while being organized and maintaining accuracy with a high attention to detail.
• Demonstrating strong research, investigative and problem solving skills with the ability to exercise judgement to resolve issues.
• Treating sensitive and confidential matters with discretion and diplomacy at all times.

What You Will Do

• Partner with lawyers to assess and implement marketing initiatives aligned with regional objectives.
• Develop regional marketing campaigns in collaboration with business development and Firmwide Marketing Communications team, tracking progress and ensuring alignment with regional and practice group priorities.
• Design and execute multi‑channel marketing initiatives (digital, earned media, paid media, etc.) to elevate the profile of the Alberta region.
• Assess, manage and activate regional partnerships and sponsorships to support business priorities, strengthen brand presence, and maximise ROI (including identifying opportunities, negotiating/working with partners, and delivering activations).
• Strengthen brand awareness and reputation by leading the planning and hands‑on execution of regional events and sponsorship activations, maintaining consistent thought leadership, events, social media, awards and rankings, and advertising in market.
• Create targeted strategic marketing campaigns aimed at generating new business.
• Lead the region’s awards and ranking submissions and deal/case collection to ensure consistency, accuracy, and strategic positioning.
• Ensure marketing activities reflect firm brand standards.
• Monitor emerging regional and industry trends and opportunities and incorporate into actionable plans.
• Promote and champion a culture of continuous improvement and professional development within the marketing team and broader community.
• Leverage AI and other tools, and champion their adoption, to improve processes, agility and quality.
• Coordinate internal networks and resources, collaborating closely with Firmwide and regional marketing and communications colleagues to ensure integrated efforts.
• Manage a small team of marketing professionals, consisting of a Marketing Specialist and a Marketing Coordinator.
• Manage budget and marketing ROI, including tracking and managing day‑to‑day expenses against KPIs, with regular reporting to regional leadership.

What You Bring To The Role

• You are a marketing professional with at least 10 years of experience leading and implementing multi‑channel marketing programs (events, thought leadership content development, advertising, brand and sponsorship activations, digital marketing, social media, media relations, etc.)
• You have an undergraduate degree in marketing. A post‑graduate qualification in a marketing or business‑related discipline would be a plus but is not required.
• You have outstanding written and verbal communication skills, and excel at project management, negotiation, change management and consulting to get buy‑in and support for projects, even as you balance competing priorities and stakeholders’ expectations across different areas of the business.
• You’re a relationship builder with solid experience collaborating across seniority levels, and with multiple stakeholders and teams on projects.
• You have experience leading and working collaboratively with a small team in a fast‑paced, hybrid working environment.
• You thrive in a small‑team environment, bringing flexibility, a hands‑on mindset, and a willingness to support across levels and priorities as needed.
• You engage, influence and negotiate with stakeholders and translate complex marketing matters into strategies that resonate with clients.
• You have experience in developing campaigns with compelling value propositions and calls to action, creating integrated client issue‑based platforms that promote relationships and generate revenue.
• You have a proven ability to use multi‑channel marketing programs, with emphasis on digital and social channels, to deliver success and offering recommendations based on tracked metrics that will lead to further growth.
• You’re self‑directed and committed to excellence, consistently displaying accountability and positive, solutions‑oriented approach to your work.

Candidates who do not meet all the listed requirements are still encouraged to apply, as diverse experiences and perspectives are valued.

Reporting Structure

This role reports to the Senior Director, Business Development & Pursuits with additional dotted line oversight from the Senior Director, Marketing Communications (Firmwide).

What We Offer

Join our friendly, collaborative and rewarding work environment where your professional development is supported, and your contributions are encouraged and valued. In a full‑time, permanent role, we offer the following:

• A competitive total compensation package
• Flexible medical and dental benefits, including telemedicine services
• Hybrid work flexibility
• Short and long term disability insurance
• Employee and family assistance program (EFAP)
• Group retirement savings plan with matching contributions
• Paid vacation and sick days
• Personal days
• Wellness Subsidy and educational reimbursement
• Transportation monthly subsidy
• Maternity/parental leave top up
• Employee referral program
• Firm paid professional memberships related and required by role
• Opportunities to give back to your community through Firm initiatives

Diversity and Inclusion

At Fasken we believe a diverse workplace comprises individuals with unique backgrounds, characteristics and qualities. An inclusive workplace creates an equitable environment where individuals are respected and where they are welcome. Fasken is committed to diversity and inclusion in all that we do.

Accessibility and Accommodation

It is important to our Firm that all its members, including those with disabilities, find our workplace to be welcoming and supportive. Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.

Compensation

Thesalary range for this position varies based on market rates and experience levels of the qualified candidate. The base pay offered is based on factors such as location, job‑related knowledge, skills, experience, internal and market equity. Candidates are encouraged to discuss desired salary ranges within the application and interview process to confirm alignment with budgeted compensation.

Background and Reference Checks

Any offer of employment may be conditional upon full background checks including a criminal record check, a credit check, employment and educational verification.

Your Application

The successful candidate will be detail oriented, a team player and will have excellent organizational & communication skills, both written and oral and the ability to manage multiple tasks in a fast‑paced and superior client service environment. We provide a collegial work environment, competitive compensation and comprehensive benefits package.

We thank all candidates for applying; however, only qualified applicants will be contacted for an interview.

NO AGENCIES, PLEASE