Lifecycle Marketer

Fittes; Toronto; Hybrid; CAD 75,000 - 85,000; Full time

Benefits offered by this job

Profit-sharing bonus

Hybrid work structure (3 days in, 2 at

HSA

Employee Stock Option Plan

Dog-friendly office

Job summary

Fittes, a Toronto-based product design company, is seeking a CRM/Lifecycle Marketing professional to own email and SMS campaigns and drive customer retention. You’ll manage campaigns from concept to delivery, optimize flows, and partner with the E‑Commerce Manager on segmentation and reporting.

The role emphasizes data-driven decision making, A/B testing, and keeping messaging on-brand across channels. Hybrid work includes 3 days in office and 2 days remote, with a compensation range of CAD

Qualifications

• 3+ years hands-on in CRM or lifecycle marketing.
• Ability to own campaigns from idea to inbox.
• Comfort with data segmentation and retention metrics.

Responsibilities

• Own email and SMS campaigns end-to-end, with accountability for open, click, orders, and retention.
• Build segmentation strategies and maintain clean CRM data.
• Write campaign briefs to align sales, creative, and marketing before launches.
• Support Loyalty & Rewards campaigns and retention touches in partnership with the E‑Commerce Manager.

Skills

CRM

Email marketing

SMS marketing

Data-driven

Campaign management

Tools

Klaviyo

BI Software

CRM Software

Relational Databases

Web Analytics

Shopify

Figma

Google Suite

Canva

A/B Testing Tools

AI tools (Claude, ChatGPT)

Job description

Come As You Are

Your gender, your beliefs, your love life, your skin, your abilities — all of it belongs here.

At Fittes, we celebrate diversity of background and diversity of thought. We are progressive, open-minded, and intentional about building a team that reflects different perspectives. That’s what pushes us to think differently and outperform our competitors.

If you’re excellent at what you do and committed to doing the work well, we welcome you, exactly as you are.

Don’t meet every single requirement? Research shows that women and people of colour are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role but don’t check every box, we encourage you to apply anyway. Tell us why you’re the right fit. You might be exactly who we’re looking for.

Compensation Range

$75,000 - $85,000

*The posted salary range is typical for this position. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.

Hybrid Model

3 days in + 2 days WFH

About Fittes

At Fittes, we’re on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry. We’re a dynamic, female-owned-and-led product design company in Toronto experiencing exciting growth. We’re a team of disruptors driven by ambition, creativity, and accountability.

Collaboration, humility, and intentionality define our work environment, and our team’s results speak for themselves.

Curious about our work? We started with the first modular air register designed to customize to any surface, and have since expanded into multiple product categories. We’re a team focused on building something extraordinary and long-lasting, for both our customers and our people. See more on our Instagram, Glassdoor and website!

The Opportunity

You’ll own the customer's inbox and their phone, every email, every SMS, every automated flow that connects a Fittes customer to what happens next. You're the reason someone opens a message instead of deleting it, and the reason they come back a second time.

This is an execution-heavy role with real analytical range. You'll run campaigns from brief to send, read the data honestly when a flow underperforms, and fix it without waiting to be told.

You’ll partner closely with and report to the E-Commerce Manager on retention strategy and contribute segmentation, testing, and reporting. Your job is to make the consumer lifecycle program sharp, tested, and measurably better each quarter.

What you’ll be doing:

Retention Execution (45%)

• You drive email and SMS campaigns and automation flows end-to-end, and you're accountable for what they produce, i.e. open rate, click rate, order placement, and retention.


• You build and refine segmentation strategy for the consumer program, and you keep CRM lists and contact data clean and current.


• You write campaign briefs that get sales, creative, and marketing aligned before a campaign launches.


• You support Loyalty & Rewards campaign execution and B2B/Trades retention touches, working in partnership with the E-Commerce Manager, who owns program strategy for those segments.

Testing and Optimization (30%)

• You plan and run A/B tests on messaging, creative, and send strategy. You act on what they tell you, even when the result isn't what you expected.


• You turn campaign data into specific, actionable recommendations and bring them to internal stakeholders yourself.


• You keep an eye on new tools and features in the automation and CRM space and bring forward the ones worth testing.

Reporting and Operations (25%)

• You maintain and contribute to dashboard reporting that tracks campaign and program effectiveness. You don't need to build the infrastructure from scratch, but you own keeping it accurate.


• You maintain the marketing calendar and report on progress against it.


• You contribute input into quarterly marketing plans; the ECommerce Manager owns the plan itself.


• You keep messaging on-brand across every channel you touch.

You’re a good fit if you:

• You've spent 3+ years hands-on in CRM or lifecycle marketing, and you're comfortable owning a campaign from idea to inbox without someone walking you through it.


• You read a dip in open rate as a question to answer, not a problem to explain away.


• You're fluent in data without needing someone else to interpret it for you — segmentation, click-through, retention curves make sense to you on sight.


• You want a program of your own to run, not a set of tickets to close — but you're also fine that some decisions above your seat aren't yours to make, and you'd rather influence them well than resent not owning them.


• You take feedback as information, not as a verdict on your worth — and you give it the same way.

Tech stack

• Klaviyo (Intermediate)


• Business Intelligence (BI) Software (Intermediate)


• CRM Software (Intermediate)


• Relational Databases (Intermediate)


• Web Analytics (Advanced)


• Shopify (Developing)


• Figma (Developing)


• Google Suite (Advanced)


• Canva (Intermediate)


• A/B Testing Tools (Intermediate)


• Claude, ChatGPT, and other AI tools

What’s in it for you?

We’re not for everybody – and we like it that way. If mediocrity isn’t your jam, here’s what we can offer you in return for your hard work and discipline:

• Joining a high performing, fast-growing team driven by ambition


• Pay-for-performance profit-sharing bonus structure


• Super-immersive learning environment and the opportunity to develop your career with us, if you can keep up


• Flexible and inclusive benefits including HSA


• Employee Stock Option Plan


• Hybrid work structure - we are committed to 3 days in office


• Open concept, bright, dog-friendly office vibe (our furry friends can’t wait to meet you!)


• Strict “No email/slack on phones” policy and “No email/slack outside of office hours” policy — we value our personal time and are committed to protecting this for our team members.


• Fully stocked kitchen with snacks and fresh fruit