Director, Digital Platforms Strategy and Adoption

Iaawg; Quebec; On-site; CAD 150,000 - 210,000; Full time

Benefits offered by this job

Flexible work model

Competitive benefits package

Performance bonus

Employee and family support programs

Ergonomic workspace program

Job summary

iA Financial Group is seeking a Director, Digital Platforms Strategy and Adoption to shape the strategy for customer-facing digital platforms. You will drive adoption, align priorities with business goals, and lead a team to deliver value to clients and the organization.

The role requires strong leadership, UX and digital product sensibilities, and the ability to influence stakeholders across the enterprise in a hybrid work environment in Canada.

Qualifications

• Proven track record in digital strategy and platform management.
• Experience leading and influencing cross-functional teams.
• Knowledge of UX principles and digital product development.
• Strong ability to use data and KPIs to drive decisions.
• Bilingual communication in English and French is an asset.

Responsibilities

• Define the strategic direction for customer-facing digital platforms.
• Establish objectives, KPIs, and roadmaps to maximize adoption and business value.
• Align initiatives using data, feedback, and market trends to inform decisions.
• Design digital customer journeys with simple, consistent experiences.
• Lead governance, roadmaps, and stakeholder engagement to evolve platforms.

Skills

Leadership

Digital strategy

Platform management

UX principles

Data-driven decision making

Education

Bachelor's degree in a relevant field

Tools

Data analytics tools

Job description

Job Description Build the future with us Are you driven by digital strategy, customer experience, and the evolution of digital platforms, and eager to contribute to the purpose of a company that aims to help its clients feel confident and secure about their future? As Director, Digital Platforms Strategy and Adoption, you will play a key role in defining and evolving the strategy for customer-facing digital platforms in order to contribute to business objectives, increase adoption of digital solutions, and maximize the value generated for both the organization and its clients. This position is a great opportunity to showcase your skills and fully realize your potential within a caring and trustworthy company. Here, people and their development are at the heart of our priorities, fostering an environment that encourages collaboration and innovation.

What you'll accomplish with us

As Director, Digital Platforms Strategy and Adoption, you'll be at the core of our mission. Here are the main responsibilities:

• Define the strategic direction and evolution of customer-facing digital platforms in alignment with business priorities.
• Establish strategic objectives, performance indicators, and targets that maximize the use and value of digital platforms, while recommending investments, priorities, and roadmaps required to achieve business results.
• Ensure alignment and prioritization of digital initiatives by leveraging data, customer behaviors, customer feedback, and market trends to support strategic decision-making.
• Define the strategy for digital customer journeys to deliver simple, consistent experiences aligned with customer needs, while enhancing customer satisfaction, autonomy, and loyalty.
• Design and continuously evolve digital solutions and experiences that drive adoption by reducing friction points and simplifying key interactions with the organization.
• Be accountable for the performance, evolution, and value creation of the digital platforms under your responsibility, including the achievement of digital adoption targets and expected business benefits.
• Identify opportunities to increase the use of digital customer journeys and recommend actions required to achieve desired outcomes.
• Ensure governance of digital platforms, including the definition and execution of roadmaps, as well as alignment of initiatives contributing to their evolution.
• Provide influential leadership to partners and stakeholders while leading, engaging, and developing the team under your responsibility in a culture focused on results, innovation, and continuous improvement.

What could accelerate your success in this role

We're looking for someone who:

• Holds a bachelor's degree in a relevant field.
• Has seven or more years of relevant experience in digital strategy, platform management, or digital product management, including several years in leadership and influence-based roles.
• Demonstrates experience defining digital strategies and managing high-impact digital platforms.
• Has experience developing strategic roadmaps and prioritizing investments.
• Demonstrates experience leading and mobilizing professional teams.
• Possesses knowledge of user-centered design (UX) principles, digital product development, and the key drivers of digital solution adoption.
• Is recognized for placing the customer at the center of decision-making, understanding and anticipating customer needs and expectations, and delivering digital solutions that create value for customers.
• Stands out for the ability to influence decision-makers, align partners around common objectives, and leverage data and performance indicators to guide business decisions.
• Has knowledge of the issues, trends, and business model of the property and casualty insurance industry, considered an asset.
• Intermediate level of English and advanced level of French proficiency is required, as the successful candidate will be required to communicate and collaborate with unilingual English-speaking and French-speaking partners on a regular basis.

Why you'll love working with us

A work environment where learning and development merge with a collective pursuit of excellence; AI is in everyone's hands, empowering you to increase your personal effectiveness while supporting the organization's growth; A healthy, safe, fair, and inclusive environment where potential can be freely expressed and developed; The opportunity to work in a hybrid environment, supported by flexibility and access to inspiring and innovative workspaces.

Competitive Benefits

• Flexible group insurance plans
• Competitive retirement savings plan
• Employee share purchase plan
• Vacation program, wellness days, and personal development days
• Telemedicine services
• Employee and Family Assistance Program (EFAP)
• Ergonomic furniture program
• Performance bonus
• Discounts on iA products
• And much more!

Location(s)

Quebec / 1080, Grande Allee West

Other Possible Location(s) Montreal / 1981 McGill College Avenue

Company Industrial Alliance, Auto and Home Insurance Inc.

Posting End Date 2026-09-05

Company Overview

iA Financial Group* is the strength of a company with a human side, with its over 8,000 employees. Together, we have earned the trust of our more than four million clients and 25,000 advisors who have chosen us for their insurance, savings, and wealth management. With over $200 billion in assets and half a billion invested in technological innovation, we are a key player in the financial services industry in Canada and the United States. The secret to our success? Investing in you, one person at a time. Because, for over 125 years, we have believed that it is by supporting our employees and surrounding ourselves with the most reputable leaders in the industry, we will continue to innovate. At iA, we're invested in you.

* iA Financial group includes of the following entities: iA Services financiers, iA assurance auto et habitation, iA Gestion privée de patrimoine, PPI Management, Investia, iA Gestion de placements, Prysm, iA Clarington, Michel Rhéaume et associés, Garanties Nationales, WGI Manufacturing, WGI Service Plan Division, Lubrico, iA Financement auto

Our Commitment to Diversity and Inclusion

At iA Financial Group, we support and celebrate diversity. We strive to provide a workplace that is recognized as inclusive for all, regardless of ethnic origin, nationality, language, religious beliefs, gender, sexual orientation, age, marital status, family situation, or physical or mental disability.

Please note that if you need help or assistance to make the recruitment process more accessible for you, please Contact us here. Someone from our team will be happy to assist you with your needs.

As a reflection of our employees' appreciation and engagement, iA once again stands out this year as one of Canada's top employers according to Forbes. In 2026, iA Financial Group also ranks 1st among major publicly traded Canadian insurers. At iA Financial Group, our differences make us unique. We are committed to supporting and celebrating diversity because we believe that it is by bridging our differences that we will be stronger. Our employees' wellbeing is our priority. We are also committed to creating a stimulating and safe work environment, in addition to offering a real work-life balance with our flexible work model. As a reflection of our employees' appreciation, iA has been ranked as one of the top employers in Canada in 2023 by Glassdoor and Forbes.

Want to join the iA family, but there's no job openings right now that match your profile? Let us know you're interested!