Director, Demand Generation

Interpublic; Toronto; Hybrid; CAD 130,000 - 150,000; Full time

Job summary

Flywheel is seeking a Director of Demand Generation to own the strategy and execution of integrated demand programs across Flywheel and Perpetua. The role drives multi-channel campaigns to build qualified pipeline, leading channel optimization (paid search, social, LinkedIn, SEO, email, webinars).

It also oversees ABM programs, sales enablement content, and cross-functional reporting. The position requires 8+ years in B2B demand generation with 3+ years leading teams, strong analytics, and

Qualifications

• 8+ years of B2B demand generation or related experience.
• 3+ years leading teams in marketing/demand generation.
• Experience with ABM, paid media, marketing automation.

Responsibilities

• Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua.
• Drive multi-channel campaigns and account-based marketing to generate qualified pipeline.
• Lead demand gen channel optimization (paid search, social, LinkedIn, SEO, email, webinars).
• Own full-funnel reporting and analytics with KPIs by channel and persona.
• Support event-driven demand generation and ROI tracking.

Skills

Demand generation

Revenue marketing

Campaign management

Leadership

Tools

HubSpot

Salesforce

Analytics platforms

Job description

## Director, Demand GenerationApply: Hybrid: Toronto, Ontario, Canada: Chicago, Illinois, United States of America: Full time: Posted Today: R11574**Agency:**Flywheel **Job Function:**Communications and PR **Job Subfunction:**Marketing Generalist**Job Description:****About Flywheel**Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.**The Opportunity**Own the strategy and execution of integrated demand generation programs across Flywheel and Perpetua, driving qualified pipeline through multi-channel campaigns, account-based marketing, and strategic sales enablement.**What You'll Do*** Build and execute North America demand generation strategy, translating it into measurable pipeline impact across awareness, engagement, meetings, and revenue* Lead channel optimization (paid search, social, LinkedIn, SEO, email, webinars) and manage budget allocation based on performance and pipeline contribution* Partner with Sales Directors, BDRs, and Growth Marketing to develop account-based strategies, sales plays, and enablement content that drives self-sourced pipeline* Own full-funnel reporting and analytics—establishing KPIs by channel, campaign, and persona while identifying bottlenecks and driving rapid iteration* Support event-driven demand generation and event ROI tracking* Lead and coach demand generation team members within a cross-functional Center of Excellence model**Who You Are*** 8+ years of B2B demand generation, revenue marketing, or integrated campaign experience (3+ years leading teams)* Commercially minded with proven success driving pipeline and revenue through multi-channel programs* Data-driven and analytical—comfortable diagnosing problems, optimizing performance, and communicating business impact* Experienced with ABM, paid media, marketing automation (HubSpot), Salesforce, and analytics platforms* Highly collaborative with strong stakeholder management skills; comfortable operating at both strategic and tactical levels* Experience in digital commerce, SaaS, managed services, or marketing services is a plusThe Interview Process:Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.Inclusive WorkforceAt Flywheel, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Flywheel people to feel included and truly empowered to contribute fully to our vision and goals.Flywheel is an Equal Opportunity Employer and participates in E-Verify. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [e-mail] so that we can support you.$130,000 - $150,000 CAD*To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.*