Manager, Surgical Product/Brand Marketing - Downstream - Canada

Alcon; Mississauga; On-site; CAD 90,000 - 130,000; Full time

Job summary

A global leader in eye care seeks a Manager for Surgical Product/Brand Marketing to drive market share in Mississauga. The role includes crafting marketing strategies, collaborating with sales, and managing budgets. Candidates should have a Bachelor's degree and relevant marketing experience in the medical device sector.

Qualifications

• 3 Years of Proven Experience in marketing or sales in medical device.
• Ability to fluently read, write, understand and communicate in English.

Responsibilities

• Develop and implement annual Marketing Plans across the portfolio.
• Collaborate with sales leadership to segment and target customer base.
• Lead A&P marketing budget while ensuring planned return on investment.

Skills

Marketing

Sales

Strategic Planning

Communication

Education

Bachelor’s Degree

Degree in Business Administration

Job description

Manager, Surgical Product/Brand Marketing - Downstream - Canada

At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon.

As a Manager, Surgical Product/Brand Marketing, you will be trusted to manage Alcon’s Cataract Diagnostic Portfolio. You will partner with sales, training, S&OP, Agency Partners, and Alcon’s Surgical Customers to understand the competitive landscape in order to drive market share gains and segment penetration through effective messaging and commercial program offerings in Mississauga, Canada. In this role a typical day will include:

Develop and implement annual Marketing Plans across the portfolio.

Collaborate with sales leadership to segment and target customer base.

Responsible for identifying trends and implementing action plans to address market needs.

Build promotional messaging including sales materials, professional campaign, conference presence and digital assets.

Work to develop KOL (Key Opinion Leader) plan and podium presence.

Leverage internal and external data to strengthen portfolio value proposition.

Presentations to Marketing Leadership, C-Suite and Sales Organization.

Work closely with cross-functional teams to deliver brand essentials to the market.

Lead A&P marketing budget while ensuring planned return on investment.

Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels.

Work with Legal and Regulatory to ensure compliant messaging and promotion.

Champion portfolio objectives and strategic alignment across organizational functions.

Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals.

WHAT YOU’LL BRING TO ALCON:

Bachelor’s Degree or Equivalent years of directly related experience.

The ability to fluently read, write, understand and communicate in English.

3 Years of Proven Experience in marketing or sales in medical device.

Preferred Qualifications:

Degree in Business Administration highly preferred.

HOW CAN YOU THRIVE AT ALCON:

Benefit from working in a highly respectable and diverse environment.

Join Alcon’s mission to provide outstanding, innovative products and solutions to improve sight, improve lives, and grow your career.

Travel Requirements: up to 30%

Relocation Assistance: No

See your impact at alcon.com/careers

#LI-DNI

If you are currently an active employee/contingent worker at Alcon, please click the appropriate link below to apply on the Internal Career site.

Alcon Canada Inc. is proud to provide employment accommodation during the recruitment process. Should you require any accommodations, please notify us if you are contacted for a job interview.

About the company

Our mission is to provide innovative vision products that enhance quality of life by helping people see better. From vision research to eye health, learn more at Alcon.com.

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