Director, Brand & Marketing

Saje Natural Wellness; Toronto; Hybrid; CAD 120,000 - 140,000; Full time

Job summary

Join a purpose-driven organization that values collaboration and innovation. As a Director of Brand & Marketing, you will create and manage impactful marketing strategies that resonate with customers and drive engagement. This role offers the chance to work closely with various departments, ensuring campaigns are executed flawlessly across all touchpoints. You will lead a talented team, fostering a culture of creativity and excellence. If you're passionate about making a positive impact and thrive in a dynamic environment, this opportunity is perfect for you.

Benefits

Annual bonus program

Flexible work hours

Wellness days

Comprehensive health benefits

Paid sick days

Generous product discount

Employee Assistance Program

Paid time off

Product training

Qualifications

• Extensive marketing experience in consumer goods or retail.
• Proven track record in omnichannel marketing environments.

Responsibilities

• Lead the development of innovative marketing campaigns.
• Collaborate with cross-functional teams to ensure campaign success.

Skills

Marketing Strategy

Brand Management

Cross-Functional Leadership

Data Analysis

Customer Experience

Project Management

Education

Bachelor's Degree in Marketing or related field

MBA or equivalent preferred

Tools

CRM Software

Marketing Automation Tools

Analytics Platforms

Job description

Please note: We are open to candidates based in either the Greater Toronto Area or the Greater Vancouver Area.

Overview:

At Saje Natural Wellness, we're nature's original farmacy, blending the superpower of plants so you can remedy real life, naturally. And like nature, we're continually growing! As we continue to build our team, we're seeking talented people to join us: in our stores, support offices, and distribution centres. We are a purpose-driven, people-first organization where collaboration, innovation and entrepreneurial mindsets thrive.

We look for individuals who have drive and warmth, agility and passion, and keep customer experience at the centre of everything they do.

At Saje, you’ll connect with a dynamic community and make a positive impact. Join our team and grow your career, alongside the most talented, hard working, and kind-hearted people out there.

The impact you'll make:

Reporting into the Chief Marketing Officer, as the Director, Brand & Marketing, you will be responsible for creating and managing Saje’s marketing plan and leading a team of Brand & Marketing Managers.

As a key cross-functional role, you will work very closely with every department: Creative, Product Development, Digital, Visual Merchandising, Retail to make sure the campaigns are perfectly executed on every touch point, with the right message and the right products.

You will be responsible for leading categories and product-based discussions across-channels, supported by Product Marketing Specialists and in collaboration with the Product Development Team: regular review of category performance, categories forecasts, and new launches forecasts.

All Saje Team Members are responsible for contributing to Saje’s culture and maintaining a positive environment for themselves and their peers.

What you'll do:

Strategic Planning and Execution

• Create an innovative marketing calendar by developing breakthrough campaigns and compelling product stories that captivate and engage.
• Execute strategies seamlessly across all touchpoints, working hand-in-hand with Retail, eCommerce, and Creative teams – bringing life into the on-paper plans.
• Champion innovative brand experiences with passion and creativity.
• Collaborate on category forecasts and plan sales projections with Demand Planning, Channels, and Finance.
• Partner with the Product Innovation team on product launch forecasts, positioning, and pricing.
• Lead thorough post-launch reviews with Product Development, Channels, and Finance, ensuring continuous improvement.
• Continuously seek opportunities to improve processes, ways of working, and cohesion cross functionally.
  
  

GTM Campaign and New Launch Management

• Work closely with internal teams, organization wide, to deliver exceptional campaigns and develop GTM plans for new product launches, ensuring consistency and excellence.
• Drive engagement through bold storytelling, connecting with audiences in meaningful ways.
• Conduct thoughtful post-mortem analyses with channel departments and provide insightful recommendations for future campaigns and product stories to the Executive Team.
  
  

Team Leadership and Cross functional work

• Lead the Sr. Manager, Brand & Marketing, and the Manager, Brand & Marketing, with empathy and expertise, fostering a culture of collaboration and knowledge sharing.
• Showcase strong marketing practices, mentoring and nurturing team members at all levels.
• Provide unwavering support, high agility, and positive encouragement across all Team Members you encounter to drive business success and outcome.
• Build strong with cross functional relationships and work together to deliver outstanding campaigns and product launches, ensuring organizational harmony.
• Cultivate a welcoming team environment where all members feel a sense of belonging and inclusion.
  
  

We'd love to hear from you if you have:

• Substantial breadth of marketing experience within the consumer goods and/or retail industry, with a proven track record in an omnichannel environment.
• Experience in a Director-level role within a KPI-driven environment, demonstrating strong commercial acumen and business/financial understanding.
• Proven people-first leader with experience leading cross-functionally and managing direct reports.
• Ability to balance strategic thinking with execution and are comfortable working both at a high level and in the details.
  You’re customer-obsessed and passionate about customer trends, with a deep understanding of consumer behavior and effective strategies.
• You’re a true champion for your teammates – celebration is part of the way you work, and you want everyone to succeed together
• People describe you as passionate and curious, always keeping a pulse on industry trends, successful campaigns, and market developments.
• Strong ability to understand high-level objectives and vision, translating them into actionable tasks and takeaways.
• Both creative and analytical, with an entrepreneurial, innovative, strategic, organized, and collaborative mindset.
• You work with natural agility and are highly adaptable. You are comfortable working with high urgency, some ambiguity, and can work through complexity with patience and understanding.
• Data-driven, results-oriented, and process-driven, with high expectations of self and team.
• Willingness to ‘roll up your sleeves’ to actively elevate category management expertise, processes, and understanding.
• You’re ambitious: you anticipate, think, and dream big, showing a high level of aspiration. Self-driven and proactive, especially when seeing problems as challenges.
• You’re resilient: you demonstrate purpose and an ownership mindset, manage your own energy well, uphold positivity for others, and persist, bouncing back when faced with obstacles. You’re able to step back at times and accept limits and compromise.
• Empathetic: cooperate and network effectively, creating genuine and trustful relationships with diverse people. Understand and respect others’ feelings and motives.
• Learning agility: self-motivated learner, showing self-awareness and openness. Experiment and learn from mistakes and past experiences, always showing courage and stepping out of your comfort zone. Support the development of a learning culture for yourself and your team.
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.

Why Saje?

Here at Saje, we understand that joining a team is an important decision to make, so we want to be sure you're supported to do your best work.

The average compensation range for this position is from $120,000 - 140,000 annually. Base pay is dependent on market location and mayvary depending on job-related knowledge, skills, experience, and internal equity.

In addition to your base, we offer:

• Annual bonus program
• A hybrid way of working
• Flexible work hours based on business needs.
• Wellness days to ensure you're taking care of you mental and physical health.
• Health benefits - comprehensive health, vision and dental packages
• Paid sick days
• Generous product discount
• Full onboarding plan and onboarding buddy to help you settle in.
• Employee Assistance Program - 24/7 support, resources, and information available to you and your family
• GRSP programs
• Paid time off to ensure you're resting & recharging.
• Product training – you will learn about the benefits and efficacy of our 100% natural products to support your own wellness journey.

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.

Join our team!

If this opportunity sounds like you, please apply in the link below. Not sure you're 100% the right fit? We encourage you to apply even if you don't have all of the listed qualifications. We offer a thorough onboarding experience to set you up for success, learning and development support, and help you to integrate seamlessly.

Saje provides equal employment opportunity to all employees and applicants and believe the best teams are made up of diverse perspectives and people. We offer reasonable accommodations to candidates with disabilities throughout the recruitment process and will work with you to ensure you are supported while working at Saje.