Director, Brand Marketing & PR - Media

Loblaw Advance; Toronto; On-site; CAD 100,000 - 130,000; Full time

Job summary

Join a leading Canadian company as a Director of Brand Marketing & PR, where you'll drive brand awareness and client success. Collaborate with teams to create innovative marketing strategies and lead a talented team. Your role will influence the future of retail and media, shaping impactful communication plans and enhancing brand presence.

Benefits

Comprehensive training

Flexibility

Competitive benefits

Qualifications

• 5-10+ years of experience in brand marketing, especially B2B.
• Proven leadership in strategic brand marketing.

Responsibilities

• Lead the expansion of Loblaw Advance with impactful marketing plans.
• Develop and execute digital marketing campaigns.

Skills

Leadership

Communication

Project Management

Tools

Adobe Creative Suite

Salesforce Marketing Cloud

Jira

Job description

Join to apply for the Director, Brand Marketing & PR - Media role at Loblaw Advance

Come make your difference in communities across Canada, where authenticity, trust, and making connections are valued—shaping the future of Canadian retail together. Loblaw Companies Limited is one of the country's largest employers, committed to positively impacting Canadians' lives and offering diverse opportunities to help Canadians Live Life Well.

Loblaw Advance drives brands forward by leveraging exclusive purchase pattern data, customer insights, and millions of daily shopper connections to foster growth for our business partners. Supported by Canada’s leading grocery and pharmacy retailer and the PC Optimum loyalty program, we have unique assets to help consumer brands reach customers effectively. Our team integrates loyalty, media, product, analytics, insights, and strategy disciplines for comprehensive planning that benefits our brands and partners.

We innovate continuously to stay at the industry’s forefront. We seek passionate individuals who share our values of authenticity, curiosity, trust, and collaboration. Join us to work with industry experts and utilize world-class technologies to develop solutions customers love. Be part of our growth and help shape the future of retail and media.

The impact you’ll make :

As a strategic and dynamic Director of Brand Marketing & PR, you will lead the expansion of Loblaw Advance, translating product and business strategies into impactful marketing and communication plans. Your role involves driving awareness, adoption, and client success, while collaborating across teams to foster strong client relationships and market leadership.

What you’ll do :

• Build the Brand and Drive Thought Leadership :

Create compelling content and insights to position Loblaw Advance as a media innovation leader.

• Lead PR initiatives, awards, speaking engagements, and sponsorships to increase visibility.
• Publish whitepapers, case studies, and research to establish credibility.
• Manage brand presence through events, activations, educational series, and merchandise.
• Lead and mentor the brand marketing team, ensuring strategic alignment and excellence.

Develop and execute digital marketing campaigns using Salesforce Marketing Cloud and LMS to generate leads.

• Create sales support materials, prospecting initiatives, and lead generation content.
• Shape go-to-market strategies for new media products to drive adoption.
• Measurement & Optimization :

Define and monitor KPIs for brand engagement and campaign effectiveness.

• Analyze data to optimize marketing efforts and maximize results.
• Stay abreast of media trends and competitive landscape to identify opportunities for innovation.

What You’ll Bring :

• Proven leadership in strategic brand marketing with the ability to motivate cross-functional teams.
• 5-10+ years of experience in brand marketing, especially B2B, sales enablement, and client growth.
• Experience across marketing channels including event marketing, social media, content, and website management.
• Deep sector knowledge in media, advertising technology, retail, or CPG.
• Excellent storytelling and communication skills to translate complex insights into persuasive narratives.
• Strong project management and prioritization skills.
• Proficiency with Adobe Creative Suite and familiarity with Salesforce Marketing Cloud, Coda, Jira preferred.

We are committed to sustainability and social impact, guided by our CORE Values of Care, Ownership, Respect, and Excellence. We offer progressive careers, comprehensive training, flexibility, and competitive benefits, making us one of Canada’s top employers.

If your experience aligns broadly with these requirements, we encourage you to apply. Diversity of perspectives and experiences enrich our team. We are dedicated to accessibility and will provide accommodations during the application process upon request.

Please Note : Candidates aged 18+ must complete a criminal background check, details provided during the application process.